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Marketing Functions in Aldi - Assignment

   

Added on  2020-06-04

16 Pages5050 Words44 Views
Marketing Essentials

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function in context of ALDI..................................1P2. Way in which roles and responsibilities of marketing relate to the wider organisationalcontext.........................................................................................................................................4TASK 2............................................................................................................................................6P3. Application of marketing mix to the marketing planning process........................................6TASK 3............................................................................................................................................6P4. Evaluation of marketing plan for ALDI................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9.........................................................................................................................................................9

INTRODUCTIONIn the recent scenario, marketing is an important aspect for every organisation because ithelps to promote and sell company's products and services outside the market. It includes severalactivities such as advertising, promoting, branding, distributing, selling, marketing research andso more. Marketing can be termed as a continuous process that assists it to increase profitabilityand productivity of firm. Due to every organisation seeks to adopt smart and attractive marketingtools and techniques (Dibb and Simkin, 2013). Therefore, in this report, ALDI has been chosenthat is a supermarket of UK dealing with home products and goods. This assignment will bediscussing about the major roles and responsibilities of marketing functions in context of ALDI.Additionally, it will be effectively defining about marketing mix which will be related tomarketing planning procedure. At last, the actual results and outcomes of marketing plan will beevaluated. TASK 1P1. Roles and responsibilities of marketing function in context of ALDIBasically, marketing is an effective process that helps to increase profitability andproductivity of company as well as assist to attain mission and vision. Due to, every businessfirms will uses smart and innovative marketing tools and techniques in their organisation.Additionally, it includes some major activities and operations such as advertising, distributing,collecting, advertising, promoting and so more (Wirtz, 2012). All these activities help to enhancethe awareness of company as well as their products outside the market. Apart from this, ALDI isa common brand of worldwide discount supermarket chains. It has approximately 10000 storesin 18 countries dealing with food, beverage, sanitary, articles and household goods to customers(Trouble for the big four supermarkets as Aldi and Lidl growth speeds up again, 2017). Alongwith this, marketing plays several roles in cited organisation as well as it has differentresponsibilities which should be effectively performed. Some of these are as follows: Market research: Marketing is a continuous process that plays various roles amongwhich market research or survey is one of the most important one. Basically, reason behind themarket research is to find out some new information and data as well as to identify the actualmarket trends and customer's expectations from ALDI. With the help of research, company canset their standards and targets. Due to, it is essential for every organisation should be conduct1

research in outside of market place (Pike, 2015). It assists in increasing revenue of company aswell as market research aids to set a brand image in customer's mind. In other words, marketresearch is a process that helps to identify current market trends and situation as well ascustomer's demand. Thus, with the help of survey, company can produce their products andservices for customers as per requirements. Distributing: It is a process of marketing products and goods of company which willdistribute in market for customers to full fill their needs in effective and efficient manner. Thismarketing role performed by the producer and service provider also can be understand it done byindirect channels with intermediaries (Jones and Rowley, 2011). Therefore, distributing is themajor part of marketing mix, so plays significant role in marketing process. Pricing: Basically, price is the unit of product which put as per the product quality, size,brand, quantity and so more. Setting of pricing is the calculation and complex part because itincludes some risk. Due to, it is necessary for every business firm should set effective prices asper the product's quality. Further, it helps to attract high number of customers towardsorganisation as well as their services. For deciding the pricing of products and goods, everycompany seeks to be choose smart and suitable pricing method and strategy. Price of a producthelps to set image as per the price and quality of product customer's will purchase for getting fullsatisfaction towards their needs and requirements. Apart from this, pricing strategies an methodshelps to set effective price or cost of goods according to their quality, quantity, size, brand, trend,features and so more (Mihart, 2012). Managing activities and operations: Marketing process helps to maintain and controlbusiness activities and operations in effective and efficient manner. Apart from this, everycustomers wants better services from organisation, it should be care about delivery services,product quality, customer's issues and problems etc. For managing all these activities andoperations of firm must be implement better and effective management system inside of ALDI(Desai, 2013). Promotion:As per above define several activities and roles of marketing, hencepromotion is one of the important role. It helps to promote company's products and goods inexternal market place. Apart from this, every organisation wants to be select different type ofpromotional tools and techniques such as online ads, advertising, banners, new paper ads, offer,2

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