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Assignment | Marketing Management of Woolworths

   

Added on  2020-03-04

5 Pages917 Words125 Views
Running head: MARKETING1Marketing Management: WoolworthsStudent NameInstitution

MARKETING2IntroductionMarketing management plays a critical role in the success of the business (Hollensen, 2015). Woolworths, one of the leading companies in Australia enjoys its success due to its effective marketing strategies as displayed in the public domain. In Woolworth's brief overview, the company operates in the retail industry operating with more than 3000 stores in Australia. This assignment will identify the concept of corporate objectives by Woolworths, discuss the company’s marketing orientation concepts, and explain Woolworths core marketing strategies.Corporate ObjectivesThe success of a business depends on the corporate goals set since these influence boththe internal and external decisions (Kumar et al., 2011). Woolworths relies on the corporate objectives set in enhancing its strategic planning and processes. Woolworths group has turnedto be one of the trusted business partners to many manufacturers and local farmers in the retailindustry. The main corporate objectives of Woolworths include:i.To deliver to customers the right shopping experience every time.ii.To assist all members of Woolworths family to realise financial security and wellbeingthrough the provision of a relevant range of products and competitively priced savings.iii.Woolworths aims at having customers rate the company as number one across all its brands.In achieving these corporate objectives, the marketing management of the company employs five (5) priorities which include: i.Building a client led culture and teamii.Designing sustainable sales policies

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