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Assignment on Marketing Principal of Rolls-Royce

   

Added on  2020-02-05

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Assignment titleMarLOLearning OutcomeAssessment CriteriaIn this assessment you will have the opportunity to present evidence that shows you are able to:Task no.Evidence(Page no)LO1 Understand the concept and process of marketing1.1Explain the various elements of the marketing process1.2Evaluate the benefits and costs of a marketing orientation for a selected organisationLO2 Be able to use the concepts of segmentation, targeting and positioning2.1Show macro and micro environmental factors which influence marketing decisions2.2Propose segmentation criteria to be used for products in different markets2.3Choose a targeting strategy for a selectedproduct/service2.4Demonstrate how buyer behaviour affectsmarketing activities in different buying situations2.5Propose new positioning for a selected product/serviceLO3Understand the individual elements of the extended marketing mix3.1Explain how products are developed to sustain competitive advantage3.2Explain how distribution is arranged to provide customer convenience3.3Explain how prices are set to reflect an organisation’s objectives and market conditions3.4Illustrate how promotional activity is integrated to achieve marketing objectives3.5Analyse the additional elements of the extended marketing mixLO4Be able to use the marketing mix in differentcontexts4.1Plan marketing mixes for two different segments in consumer markets.4.2Illustrate differences in marketing products and services to businesses rather than consumers4.3Show how and why international marketing differs from domestic marketing1

Learner declarationAn electronic copy of your assessment must be fully uploaded by the deadline date and time.You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document.The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. Review the mitigating circumstances policy for information relating to extensions.The file size must not exceed 20MB.Answer the criteria in order, clearly indicating the pass criteria number.Ensure that all work has been proof-read and checked prior to submission.Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5and justified.Use the Harvard referencing system, otherwise it will be considered as plagiarised work.Ensure that you back-up your work regularly and apply version control to your documents.Ensure that any file you upload is virus-free, not corrupted and not protected by a password otherwise it will be treated as a non-submission.You must NOT submit a paper copy or email of this assessment to any member of staff at LSST.Your work must be original with the appropriate referencingLearner declarationI certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Student signature: Date: In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION gradesGrade descriptorIndicativecharacteristic/sContextualisationM1 Identify and apply strategies to find appropriate solutionsEffective judgements have been made.To achieve M1 you need to identify and apply strategies that have been explored and explain the various elements of the marketing mix. This would include a demonstration that a critical judgement and effective approach to the research has been applied. (Task 1) M2 Select / design and apply appropriate methods / techniquesAppropriate learning methods/techniques have been applied.To achieve M2, you need to use a range of sources of information for 2.1. (Task 2) 2

M3 Present and communicate appropriate findingsCommunication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.To achieve M3 you need to provide an appropriate method of communication to illustrate the differences in marketing products and services to businesses rather than consumers. (Task 4)D1 Use critical reflection to evaluate own work and justify valid conclusionsConclusions have been arrived at through synthesis of ideas and have been justified.To achieve D1 you need to synthetise, analyse and evaluate thebenefits and costs of marketing orientation foroutlined in the “Shaping Your Future” section or with an example of your choice. (Task 1)D2 Take responsibility for managing and organising activitiesActivities have been managed.To achieve D2 To achieve D2, you need to conduct a critical analysis of how macro and micro environmental factors influence marketing decisions. (Task 2) D3 Demonstrate convergent /lateral / creative thinkingConvergent and lateral thinking have been applied.Problems have been solved. To achieve D3 you will need to demonstrate creative thinking byillustrating how promotional activity is aligned to achieve marketing objectives. Please support your answer with examples and /or the organisation outlined in the “Shaping YourFuture” section. (Task 3) To achieve D3 you need to assume that you are a newly appointed marketing manager of the organisation outlined in the “Shaping Your Future” section. You have been asked to convince the board on the benefits of global investments. Present your response using 12-15 slides (excluding referencesand appendices). You are expected to address the following issues:The importance to global expansionWhat factors do you need to take into consideration marketing globallyThe marketing tactics and mix that maybe appropriate for your chosen product/service. (Task 4) 3

Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade descriptors from Annexe C of the HN specification or any other relevant indicative characteristics for the particular assignment. The indicative characteristic should then be contextualised. Only one indicative characteristic per grade descriptor, M2, M2, M3, D1, D2, D3 is required.Assignment briefUnit number and titleUnit 4: Marketing Principles: Level 4QualificationPearson BTEC Level 4 HND Diploma in BusinessStart date1stMay 2015Deadline/hand-in 3rd July 2015 before 12:00 middayAssessorImad GuenaneSusan Simei-CunninghamInternal Verifier Alan JefferyAssignment titleMarketing Principles – Shaping Your Future – A Vocational ScenarioPurpose of this assignment This is a broad-based unit which gives learners the opportunity apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Next, learners consider the use of environmental analysis in marketing and carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyerbehaviour and positioning. The unit looks atthe main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distributionoptions and the promotion mix. Finally, learners will develop their own marketing mixes to meet the needs of different target groups. This includes considering the differences when marketing services as opposed to goods. A range of other contexts4

is examined including marketing to businesses instead of consumers and the development of international markets.Instructions The pages which follow under the heading Shaping Your Future needs to be to be developed as part of your learning journey. Once written, the aim is that the plan is revisited occasionally and, towards the end of your course, it will act as a portfolio document. This document will reflect and evidence your learner’s journey, demonstrating the application of the relevant learning outcomes to the business depicted in the Shaping Your Future section of this paper. It is envisaged that you will able to use this document as an accessible illustration of your learning and understanding. Please carry out the following steps inorder to complete the Shaping YourFuture section: 1. Select an organisation. The organisation that you chose should be either an organisation that you own, an organisation that you would like to own, or one that you work for.2. Complete the Shaping Your Future section before attempting to answer any of the questions. Many of the questions in thispaper will require that you refer to the information in the Shaping Your Future section3. Please read all the questions in this paperand apply your learning to the Shaping YourFuture section. This section will act as the case study for your assignment paper.Please note that LSST will not publish or usethis information for commercial purposes5

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Shaping Your FutureThe Background InformationWhose plan is this?Business and owner details:It is a UK based luxury car manufacturing brand that was incorporate in 1906 by Henry Royce and Charles Rolls. Presently, it is working as holding company of of BMW. Business name:Rolls-Royce Motor Cars LimitedOwner(s) name:BMWBusiness address and postcode:Rolls Royce Motor Cars LimitedThe DriveWesthampnettChichesterWest Sussex PO18 0SHBusiness telephone number:+44 (0)1243 384140Business email address:7

Section oneExecutive summary1.1 Business summary:Rolls-Royce Motor Cars Limited engineers, manufactures and distributes high end luxury automobiles and automobile parts in different parts of the world. Rolls-Royce Motor Cars Limited is managing business operations as wholly owned subsidiary ofBMWestablished in 1998 after BMW was licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG.1.2 Business aims:The primary objective or aim of company is bringing together the finest materials, cutting-edge technologies and the unrivalled expertise of our designers and craftspeople, company work with customers to create a Rolls-Royce that’s as unique as you are.Therefore, organization sources the best woods, colours and fabrics, and master the techniques needed to make customer's vision in a reality.Additional Information: A Rolls-Royce motor car unite with different and contemporary vision and skilled craftsmanship along with with excellence in design and engineering.Each commission is a work of art. To explore our shared attribute along with different elements of the art world, the Rolls-Royce Art Programme was born. The Programme enables artists to realise innovative projects, explore new ideas and engage with the public.Details of future training courses you or your team want to complete:8

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