Wild Adventures: A Theme Park Experience
Added on 2019-09-30
11 Pages1847 Words74 Views
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Running Head: Services Marketing Individual AssignmentServices Marketing Individual Assignment- Future ThemePark Marketing Strategy
Services Marketing Individual Assignment 1Executive Summary:
Services Marketing Individual Assignment 2Table of ContentsExecutive Summary:........................................................................................................................1Introduction:....................................................................................................................................3Brief overview of the theme park:...............................................................................................3Analysis: 2200.................................................................................................................................3Customer journey for the theme park:.........................................................................................4Customer experience for the theme park:....................................................................................5Customer mapping for the theme park:.......................................................................................6Industry best practices:................................................................................................................8Pre-existence:...........................................................................................................................8Consumption:...........................................................................................................................8Post-experience:.......................................................................................................................8Market segmentation:..................................................................................................................8Profile of customers:................................................................................................................8Demand and capacity management:........................................................................................8Strategies to support customer experience:.................................................................................8Employee motivation strategies:..............................................................................................8Pricing policy:..........................................................................................................................8Conclusion: 250...............................................................................................................................8Recommendations: 300...................................................................................................................8References:......................................................................................................................................9
Services Marketing Individual Assignment 3Introduction: This report elicits the marketing strategy of future theme park which is a newly proposed amusement park to be opened up in Hong Kong. It will offer an array of entertainment services to the customers in order to offer them with a unique and differentiated experience as compared to the other competing theme parks in the country. For the purpose of determining the target segment of the customers and the current industry demand for such a service, an analysis has been undertaken on the customer journey and customer experience that the management wishes to offer to the target segment [ CITATION Rob162 \l 1033 ]. For this purpose, a customer mapping has been generated for the management to understand the perspectives of the customersregarding their approaches in undertaking the entertainment services from the park, so that it is possible to develop strategies accordingly to suit their tastes and preferences. The objective of the report is to analyze the industry best practices followed by the competing theme parks in the country so that effective marketing strategies can be implemented to ensure customer satisfactionthat will lead to growth profitability and sustainability for the much awaited Future theme park[ CITATION The192 \l 1033 ].Brief overview of the theme park:Future theme park will be a state-of-the-art and modern amusement park consisting of a wide range of amenities, facilities and entertainment services for the visitors. The USP of the park willbe to present to the visitors the importance of conserving vulnerable animal species that are on the verge of extinction. The park will use modern technologies such as animatronics, artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), etc. In order to recreate several extinct and vulnerable species of animals for offering the users with an unimaginable andfascinating experience [ CITATION Ben17 \l 1033 ].Analysis: 2200This section of the report entails the analysis of the various marketing strategies that need to be implemented by the business in order to offer high quality of services to the target segment of customers.
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