MCD 2050 Major Assignment: Environment & STP Analysis
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Major Assignment: Environment & STP Analysis (MCD 2050)
Added on 2020-04-15
MCD 2050 Major Assignment: Environment & STP Analysis
Major Assignment: Environment & STP Analysis (MCD 2050)
Added on 2020-04-15
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Running head: MARKETING ASSIGNMENTMarketing of video game offer 3DS XLName of the student:Name of the university:Author note:
1MARKETING ASSIGNMENTTable of contentsIntroduction......................................................................................................................................2Company profile..............................................................................................................................2Environmental analysis....................................................................................................................3Microenvironment.......................................................................................................................3Competitors..................................................................................................................................3Customers....................................................................................................................................3Macro-environment.....................................................................................................................3Economic.....................................................................................................................................3Technological..............................................................................................................................4Identification of target market.........................................................................................................4Description of the target market..................................................................................................4Positioning...................................................................................................................................5Conclusion.......................................................................................................................................8References and Bibliography...........................................................................................................9
2MARKETING ASSIGNMENTIntroductionMarketing is a vast concept. Application of rational thinking in the execution of themarketing activities helps the personnel to expand the scope and arena of the business. As amatter of specification, the assignment looks into the marketing environment of company andorganizations like Nintendo (Hollensen, 2015). The focus of the assignment is on the marketingof video game console offer for 3DS XL. Brief insight into the micro and macro environmentenhances the clarity of the readers in terms of the business operations of such video gamecompanies. Along with this, insight into competitors reflects the attempt of the personnelregarding the achievement of large number of customers (Kotler & Armstrong, 2010).Company profileWith its headquarters in Kyoto, Nintendo has achieved accolades and glory by servingquality electronics to the customers. This has been possible due to the presence of 5166 skilledand efficient employees. Among these, the major attraction is the video games for the children.The company is public, traded as TYO: 7974. The company operates under video gameindustry and consumer electronics (Nintendo.com, 2017). As per the annual report of 2017, theannual revenue is 489.095 billion yen. The operating income recorded is 29.362 billon yen. Theprofit generation through the sale of the electronic goods and video games is 102.574 billion yen.The total assets and liabilities of Nintendo is 1.469 trillion yen and 1.251 billion yenrespectively. The subsidiaries of Nintendo are 1 UP Studio, Monolith Soft, Nd cube, RetroStudios and iQue.
3MARKETING ASSIGNMENTEnvironmental analysisMicroenvironmentCompetitorsMicrosoft x-box is one of the efficient competitors of Nintendo. Manufacturing widerange of home video games intensifies the competition with Nintendo in terms of luring the childcustomers with wide-ranging video games. Along with this, Sony is also one of the potentialcompetitors of Nintendo (Perreault, Cannon & McCarthy, 2013). Play stations of Sony acts as athreat of substitutes for Nintendo in terms of attracting the customers with modern accessoriesalong the games. CustomersNintendo caters to the needs, demands and requirements of customers from all agegroups. For this, the personnel abide by the psychological and behavioral segmentation. This isin terms of serving quality and branded products according to the purchasing power of thestakeholders. 3DS XL would cater to the customers, who are very passionate towards adventure(Babin & Zikmund, 2015). Macro-environmentEconomicFactors like income of the customers, fluctuation in prices of the spare parts and inflationpose as an obstacle for Nintendo personnel in terms of setting prices for the customers. Even ifthe prices of the video games are set, it is very difficult for the middle class customers topurchase the video games and the electronic goods. Along with this, the harsh and orthodox taxregulations stall the import and export activities, which deprive the foreign customers from
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