Telstra Telecommunication Services Report 2022

Marketing Management
Telstra – Telecommunication Services

Introduction
 The purpose of this presentation is to discuss regarding the
market position and industry circumstances of the selected
service that is Telecommunication Service of Telstra.
 The presentation is comprised of detailed analysis of the
company’s positioning and strategies used to gain increased
market share.

Overview of Service
 Telstra Corporate Limited is the famous telecommunication
service company which build and offer telecommunication
networks, internet access, mobile, pay television, etc.
 Telstra has gained the leading competitive position among all
the players present in the market through its effective
marketing and pricing strategy.

Porter Five Force Framework

PEST Analysis
 Political – The conversion of Telstra from public to private
business has impacted its relation with the government. Now,
the government give preference to the National Broadband
Network.
 Economic – the increasing Globalization trend has offered
increasing opportunity to the telecommunication companies
as their services allow users to interact easily at long
distance.

PEST Analysis
 Social - The preference and choice of the people in the
market are changing which results in raising requirement for
the businesses to adopt these change and offer customers
the best services.
 Technology - Today, technology is developing and changing
and fast rate. New services such as Internet telephone and
the augmented users of telecommunication are the main
cause for the businesses to invest in introducing advanced
technologies for the development services and products.