Value Proposition Canvas Analysis 2022

Venture Value
Proposition
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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Venture Concept Overview........................................................................................................3
3.0 Value Proposition Canvas..........................................................................................................3
3.1 Customer Profile....................................................................................................................4
3.1.1 Customisation....................................................................................................................4
3.1.2 Newness..............................................................................................................................4
3.1.3 Performance......................................................................................................................4
3.1.4 Getting the job done.........................................................................................................4
3.1.5 Design.................................................................................................................................5
3.1.6 Brand/ Status.....................................................................................................................5
3.1.7 Price...................................................................................................................................5
3.1.8 Cost Reduction..................................................................................................................6
3.1.9 Risk Reduction..................................................................................................................6
3.1.10 Accessibility.....................................................................................................................6
3.1.11 Convenience/ Usability...................................................................................................6
3.2 Value Proposition..................................................................................................................7
3.2.1 Products and Services.......................................................................................................7
3.2.2 Pain Relievers....................................................................................................................7
3.2.3 Gain Creators....................................................................................................................7
3.2.4 Marketing Strategy...........................................................................................................7
4.0 Recommendation and Conclusion.............................................................................................8
REFERENCES................................................................................................................................9
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1.0 Introduction
It is the responsibility of organisation to solve problems and issues of society in proper way
(Baldassarre and et. al., 2017). For that purpose, new venture is established to fulfil need and
requirements of people and society. While analysing market, it has found that people living in
society are facing problem with gardening due to less space they have at their home. In order to
resolve this, vertical gardening concept has raised to solve issues of people. It is the concept of
gardening which is performed at walls, parks, grows upward rather than on grounds. This is very
unique and attractive way of gardening flowers and vegetables. The name of organisation is
“Bright Future” which provides customised gardening services to consumers.
2.0 Venture Concept Overview
The venture which is going to establish at market is vertical gardening in order to solve
problem of people so that they can grow crops, flowers at their house to make it more attractive
and unique at small space. This concept has arise at marketplace to solve issues of those people
who are staying at apartment and want to plants at their home but due to less space they are
unable to perform it. This venture will assist them to solve their problem and make their home
more attractive and unique. The name of venture is Bright Future which will provide products as
well as services to consumers. In case of UK, this business is earning profits of 5000 billon
pound and 5 out of 10 are ready for vertical gardening.
3.0 Value Proposition Canvas
This is the way of providing value to customers by solving their problems which they have
faced at marketplace (von Briel, Davidsson and Recker, 2018). It is the intersection among
product made by company and reason behind customer’s buy it. Products can have single as well
as multiple value propositions. In case of Bright Future, it is focusing on solving issues and
problems of their consumer to raise value proposition for their products and services. It is
focusing on different products such as GroVert Planters, Algreen Vertical Living Wall Planter,
Apex Intertrade Modular Living VPlant and so on. This provides customised services according
to consumers and increase value proposition. It is very important to consider elements of value
proposition as loophole.
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3.1 Customer Profile
3.1.1 Customisation
Customers are regarded as king of market who prefers high quality value products and
services. Bright Future creates value proposition of their business through customisation service.
While above organisation provide vertical gardening to users they should show trial of services
at small place so that trust and loyalty is created towards business. Most of the business survives
at society due to customisation options. Requirements of every customer are different from one
another so they should be provided with option of customisation to fulfil their need and demand
in most effective manner for positive outcomes. Main target is to provide 6 out of 10 customers
with product and services of vertical gardening so that business can earn good amount of profits.
3.1.2 Newness
Value proposition should be based upon newness in terms of technology as well as
innovation (Cosenz and Noto, 2018). Bright Future is focusing on vertical gardening which is
new concept at marketplace. It has their own mobile app where consumers can see full details in
terms of product design, quality, review of consumers, prices, services and many more. It creates
easiness for consumers to use such app and get services as well as products liked by them in best
way. Therefore, respective organisation should focus on creating newness and innovation in their
existing products and services.
3.1.3 Performance
Value proposition is created through performance it has done at marketplace. Bright Future
is new venture so it is difficult to identify their performance as concept is very unique and
innovative which can be like by all people who loves gardening (Covin and et. al., 2015). With
the providing of products variety as well as service, it will create value proposition in terms of
performance. The most important thing is that it will provide customised services according to
requirements of different customers. In order to create high performance, it is very important to
have highly skilled and capable employees at organisation.
3.1.4 Getting the job done
When product assist business as well as consumers reaching end goal then value proposition
is getting the job done (Günzel-Jensen and Holm, 2015). In terms of Bright Future, first stage is
to establish business and then fulfilling need and requirements of consumer then it is called as
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