Assignment on Accommodation Management
12 Pages2793 Words303 Views
Added on 2020-05-28
Assignment on Accommodation Management
Added on 2020-05-28
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Running head: ACCOMMODATION MANAGEMENTAccommodation ManagementName of studentName of UniversityAuthor note
1ACCOMMODATION MANAGEMENTTable of ContentsSelection of a department within the hotel......................................................................................3Identification of roles, tasks and functions of the department in context of accommodationmanagement.....................................................................................................................................4Roles of customers and their needs.................................................................................................6Impact of outsourcing solution on the department..........................................................................7Recommendations to move forward................................................................................................8References......................................................................................................................................10
2ACCOMMODATION MANAGEMENTSelection of a department within the hotelWithin a hotel, various departments manage the business operations and processes andensures that the business can flourish with ease and effectiveness. The department chosen here isthe Sales and Marketing department, which is committed to the establishment and promotion ofthe hotel brand for the purpose of attracting more customers and generating more revenue inbusiness (Pchotels.com 2018). The Sales and Marketing department is in charge of thenegotiations, management of business and hospitality groups, operators of tours and is alsoconcerned with the management of accommodation and tours for the tourists. The Marketingdepartment within Pearl Continental is one of the major department within the Sales categorythat manages the exposure of brand name and image and creates promotional and advertisingstrategies for grabbing the attention of customers (Abbey 2014). The Sales and Marketingdepartment of Pearl Continental, Pakistan has also involved various social media platformsincluding Facebook, Twitter, Instagram, etc. and even collaborating with Trip Advisor forengaging more customers and enhancing the brand identity too. At Pearl Continental, Pakistan, the sales and marketing department manages various rolesincluding research and development activities, distribution of products and services in themarket, customers’ services and communication (Altin, Schwartz and Uysal 2017). Themarketing department manages contacts with the customers to drive the sales level whereas thesales division of the department develops marketing strategies for managing the marketingcommunications and ensuring that the brand name is enhanced for attracting and retaining newand existing customers respectively (Andzulis, Panagopoulos and Rapp 2012).
3ACCOMMODATION MANAGEMENTIdentification of roles, tasks and functions of the department in context of accommodationmanagementThere are various roles, tasks and functions that are managed by the Sales and Marketingdepartment of Pearl Continental in Pakistan. The sales and marketing managers communicatewith the customers and guide the development and distribution of products and servicesaccording to the various elements of the marketing mix strategy. This helps in fulfilling the needsand requirements of the customers and allows for determining what the hotel wants to sell andwhat prices will be set for the products and services offered to the customers. The sales andmarketing managers also decide what intermediaries should be used along with the wholesalers,distributors and retailers (Bateman and Snell 2013). Not only the marketing and sales departmentmanages these functions, but also handles the customers’ services properly to ensure that thepurchasers can be kept happy. Customer surveys are conducted along with special offersprovided to them for resolving certain issues and make sure that the company does not lose itscustomers. The department of sales and marketing at Pearl Continental has managed thepromotional activities by involving social media platforms like Facebook, Twitter, Instagram toattract more customers and even managed the public relations and event sponsorship. Bychoosing the right media for promoting, the company has promoted its services and madecustomers informed about the products and services delivered to them (Blal and Sturman 2014).They also develop contests, discounts and giveaway coupons for providing other benefits to thecustomers while making purchases of the accommodations services within the hotel. It is also theresponsibility of the Sales and Marketing department to decide the publications that are neededto be advertised along with the selection of most suitable websites and promotional platforms to
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