Assignment on Australian Meat Industry - NUT201
Added on 2020-03-02
12 Pages1965 Words215 Views
Australian Meat Industry 1AUSTRALIAN MEAT INDUSTRYby (Name): Course:Tutor: College: City/State: Date:
Australian Meat Industry 2Executive Summary:Australia meat market is relatively small but the country as emerged as one of the world’slargest meat exporters and suppliers. This is because the country has a lower domesticdemand compared to the other meat producing economies in the world. The assignmentdelves into the analysis of the meat market in Australia and takes into account the macroeconomic factors like political, economic, technological and social factors through a PESTLEAnalysis. The study also delves into the competitive analysis by studying the bargainingpowers of the consumers and sellers. The paper also studies the rivalry in the market marketsand the threats established meat producers face from new meat producing firms. The paperalso contains mentions about various aspects of the meat market relating to the externalbusiness environment like the perception in the society that red meat causes cancer, graduallydissipating trade barriers in Australia and the impacts of the World Trade Organisation on themarket. The paper also contains graphs showing meat consumption of various categories ofmeat like chicken and beef in Australia to make the discussion more lucid andcomprehendible. The chart on meat export to Japan is an example to show the growing exportof meat by Australia.
Australian Meat Industry 3Table of ContentsIntroduction................................................................................................................................3Pestle Analysis...........................................................................................................................3Political factors.......................................................................................................................3Economic factors....................................................................................................................4Social factors..........................................................................................................................4Environmental factors............................................................................................................4Technical factors....................................................................................................................5Porter's five forces......................................................................................................................5Bargaining power of consumers.............................................................................................5Bargaining power of suppliers...............................................................................................6Threat of new entrants............................................................................................................6Threat of substitute products..................................................................................................6Threat of ccompetitive rivalry................................................................................................7Conclusion..................................................................................................................................7References:.................................................................................................................................8Appendices:..............................................................................................................................10
Australian Meat Industry 4Introduction Australia produces meat on a relatively small scale compared to other majoreconomies. However, Australia export a significant amount of its meat annually due to itscomparatively small population and low consumption (Spencer & Kneebone, 2012). Thecountry’s meat industry is majorly divided into two different production systems that includethe Northern (bos indicus cattle breed) and Southern (Bos Taurus cattle breed) meatproducers. The meat production and supply chain in Australia is significantly affected bydifferent factors that also influences the competitive advantage of the industry locally andinternationally. As such, this report conducts a pest analysis that includes political, economic, social,environmental and technical analysis of the Australian meat industry. The report furtherhighlights the industry’s porter's five forces that include the bargaining power of consumers,the bargaining power of suppliers, the threat of new entrants and the threat of substituteproducts. Pestle AnalysisPolitical factorsThere is an increased international demand for protein particularly in regionsexperiencing various political unrests and wars such as the Middle East and Northern parts ofAfrica (Kotler et al., 2009). Similarly, multinationals and developed economies in Europe andthe U.S are acquiring and developing large tracts of agricultural lands in most developingeconomies. The result of such acquisitions is a significant effect on the agriculturalproduction and reduced food security.
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