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Assignment on Business Proposal

   

Added on  2020-10-05

57 Pages22373 Words282 Views
BUSINESS PROPOSAL

TABLE OF CONTENTSCHAPTER 1-INTRODUCTION.....................................................................................................3Title..............................................................................................................................................3Aim..............................................................................................................................................3Name of the Company and type of business...............................................................................3Establishment...............................................................................................................................3People..........................................................................................................................................3Mission, vision and Objectives....................................................................................................5Products or services.....................................................................................................................5Organizational chart.....................................................................................................................5Short History................................................................................................................................6Current Situation..........................................................................................................................7Research Background..................................................................................................................8CHAPTER 2- LITERATURE REVIEW.......................................................................................11Overview....................................................................................................................................11Importance of flexibility at work place.....................................................................................11Importance of organizational culture.........................................................................................12Employees motivation and satisfaction importance..................................................................19Role of HR on motivation and satisfaction of employees.........................................................26CHAPTER 3- PROPOSED PROBLEM.......................................................................................28Narration of the incident............................................................................................................28Consequences of this occurrence...............................................................................................29SWOT Analysis.........................................................................................................................30PESTLE Analysis......................................................................................................................32Ansoff matrix.............................................................................................................................35Suggestions to solve the problem..............................................................................................38CHAPTER 4- PROPOSED SOLUTION......................................................................................404.1 Improved motivation techniques.........................................................................................404.2 Increased flexibility at work place.......................................................................................414.3 Communication....................................................................................................................421

4.4 Feedback from employees...................................................................................................434.5 Improvements in leadership and management strategies....................................................44CHAPTER 5- METHOD OF IMPLEMENTATION....................................................................46CHAPTER 6- BUDGET/TIMELINES.........................................................................................49CHAPTER 7- EVALUATION OF RESULTS.............................................................................49CHAPTER 8- CONCLUSION......................................................................................................49REFERENCES..............................................................................................................................502

CHAPTER 1-INTRODUCTIONTitleSignificance of flexibility at workplace in the context of employee motivation andsatisfaction.AimTo assess the significance of flexibility at workplace in the context of employeemotivation and satisfaction: A study on Morrison’s.Name of the Company and type of businessName of the company based on which this dissertation is based on is Morrisons.Morrisons is forth, the largest supermarket chain present in United Kingdom and is a publiccompany (Pulker, C.E., and et.al., 2018). The industry in which Morrisons operate in is Retailindustry. Retail is a type of industry in which consumer services or goods are sold to thecustomers through different source of medium. All the organizations that operate in this industrymostly focus on satisfying their customers demand that have been identified through a supplychain.EstablishmentMorrisons organizations was founded in 1899, approximately 120 years ago by WilliamMorrision. The started this business in Bradfort, England who operated under the name of WmMorrison Limited. In 1967 they established themselves and became a public limited companyand listed themselves on London Stock Exchange.PeopleMorrison is a retail company with more than 110,000 employees with a customer base of11 million people. This organization operates under the guidance of two main key people ofMorrison organization are Andrew Higginson who is a British business executive and chairmanof the company, David Potts who is a British corporate executive and CEO of the organization.Few important people associated with Morrison’s are:William Murdoch Morrison: The was the main founder of Morrison supermarket chain.In 1952 his son Ken Morrison took over the company.Ken Morrison: Sir Kenneth Duncan also known as ken Morrison was the Life presidentand Former Chairman of Morrison. He was the son of William Morrison, founder of thecompany.3

David Potts: David Tom Potts is a British corporate executive, CEO of Morrison (BritishSupermarket chain).Andrew Higginson: Andrew Thomas Higginson is a british business executive andchairman of Wm Morrison Plc.4Figure 1 Ken MorrisonFigure 3 Andrew HigginsonFigure 2 David Potts

Mission, vision and ObjectivesVision statement helps in defining organization's wish to become or the position wherethey seek to go. Mission statement is also known as corporate purpose statement. it helps indefining the area in which business competes (Raible, Bennett and Bastedo, 2016). Missionstatement is mainly explained on the basis of overall purpose of an organization. Main visionstatement of Morrison is to become a food specialist for all of their customers. This visionstatement is supported by their strategic objectives and brand values. They define themselves asfood specialist because: know the source where it comes from, pack and make food productswithin their factories. The main mission statement of Morrison is to provide their customers withthe best value of their money on their weekly shopping. Based on this mission they have recentlyupdated their slogan which says "Good food cost less". For this they try to follow verticalintegrated supply chain i.e. they try to bring food within their stores as soon as possible, in orderto increase choice and availability for the customers (Parness, 2017). They have defined theirbrand value based on three things i.e. fresh, value and service. Morrison operates on five mainobjectives that are: First is to make profit, second is to expand their business, third is to sellproduct in cheap price to their customers, Fourth is to keep their customers coming back or inother words develop loyalty within their customers and fifth is to try to produce cheap andquality food for their customers. In order to fulfil their main mission and objectives they aretrying to expand their business through new channels and new space. Despite their best effortsthey are still the fourth largest supermarket chain in UK not the largest.Products or servicesThere are various kinds of products that are sold by Morrison such as Food and drinks,Clothings, Books, Magazines, CDs, DVDs etc. They also sell their own branded products for thecustomers under the name of Iceland etc. They sell their products both online and offline. All theproducts of Morrisons are available within their supermarkets and other stores as well and onlineproducts are available on e-commerce websites such as amazon etc. They have also startedselling kinds wear products as well through both the mediums i.e. online and offline medium.Organizational chartMorrisons follow a traditional hierarchical structure with five main departments whichare legal department, Finance department, production department, technical department,Marketing department, customer department and Human resource department. Organizational5

chart of Morrison is divided into three main layers and so on which has been described below.There are eight members in the Board of directors in which two most important people are DavidPotts (CEO), Andrew Higginson (Chairman of the Board).Short HistoryMorrison is the third largest UK retailers that has been trading for more than 120 years.They grew from 2 people company to 125, 000 employees company, opened more than 570stores with turnover of £17,262 million (Stanton, 2018). Net revenue of Morrison is £17,262million, Operating income of Morrison is £458 million, their net income is 311 million.1899 – 1979: Morrison supermarket was founded by William Morrison in 1899. He started hisown business as a butter and an egg merchant in Rawson market, Bradford, England. Heoperated this business under the name of Wm Morrison Limited. His son Ken Morrison tookover the company at the age of 21 in year 1952. In year, 1958 he opened a small shop in citycentre, which was the first self service store where all the products has a price tag on them andhad three checkouts. In 1961 they opened their first supermarket named Victoria. In 1961 theylisted themselves on London Stock Exchange and became a public limited company.1980 – 2003: During 1980, Morrison opened more than 50 stores, but in 1990 they faced aeconomic slow down (Wilshaw, 2018). In 1980, they opened a fresh food factory and on their100 years century they opened their 100 stores. 6Figure 4 Organizational chart of Morrison

2004 – 2010: In 2004, Morrison acquired Safeway (British supermarket chain with 479 stores),this acquisition allowed them to have large presence in Southern England. But soon thisacquisition ran into difficulties due to change in outgoing management part of Safeway. Therewas a change in accounting system of Safeway six weeks before the transaction was completed.As a result various kinds of profit warnings were issued by Morrison and there was a revision ofmanual system. Store conversion program of Safeway to Morrison was one of the biggestconversion in the history of Britain and within few weeks all the carrier bags of Safeway werereplaced by Morrison. Morrison began to develop their own branded products in Safeway stores.In 2010 they announced that they would be opening small format stores called M local.2011 – 2016: In 2013 they started to deal with online supermarket called Ocado and soon in2014 they started doing home delivery as well.Current SituationToday Morrison is among the top four retailers present in United Kingdom with morethan 500 stores present in UK. In current date the overall market share of Morrisons isapproximately 10 percent. Since 2012 they have started selling their products and services on ecommerce websites such as Amazon etc. and with the help of this they entered into onlineretailing market (Toms, 2015). To strengthen their online services they started a partnership withOcado. With the help of this partnership they were able to use their technological systems,infrastructure distribution and finally launched their own online services. They even signed adeal with Amazon to deliver their products through their prime service. Other than this they havealso bought a children's retailers named Kiddicare and started selling children's cloths online aswell as offline.Currently Morrison is planning to close their only store in the centre of Bradford. Notonly this they are planning to close many supermarket stores due to which many jobs are at risk.When David Potts took position of CEO of Morrison in 2015, he basically took over a strugglingbusiness. This closing of many stores has resulted in cut off of 700 roles in head office. Their Mlocal stores are facing loss due to which, Company has force fully reduced their price of morethan 4,400 products by applying price crunch strategy. According to a survey of 2017 Morrisonis mainly benefited from easy comparison with last year as last year their performance was attheir lowest point. From the loss and closing of many stores, Morrison was doing extremely goodjob in restoring their previous growth. 7

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