Corporate Social Responsibility Report

This report explores the concept of Corporate Social Responsibility (CSR), its importance, and purpose. It analyzes issues related to CSR activities and examines the strengths and weaknesses of CSR practices based on various authors' viewpoints. The report concludes with recommendations for organizations to effectively implement CSR strategies and achieve sustainable growth.

Study Skills
for
Higher Education

INTRODUCTION
Corporate social responsibility is a business approach that contributes a sustainable
development by delivering their values towards economic, social and environmental benefits to
all stake holders. It is one of the wider concept that consist of many stuff such as human rights,
corporate governance, health and safety, environments, an organization working condition
towards economic development of society. It is important for an organization as it describe the
way it demonstrate social responsibility towards society so that they can achieve their goals and
objectives in competitive market place. Moreover, it helps an organization to build strong
relationship and good brand image in competitive marketplace as well as attain sustainability for
longer period of time. It also helps in improving empowering women, helping environment,
trying to end poverty as well as more companies are incorporating social responsibility in to their
overall business strategy. This report is based on corporate social responsibility, its importance
and purpose along with purpose of literature review. Moreover, analyzing issues related to
corporate social responsibility activities as well as analyzing the strength and weakness of CRS
as per few authors’ view points. Furthermore, providing certain recommendation and suggestion
towards the welfare of the economy and society in wider context or area.
1.1 Literature review
A literature review is a comprehensive summary of previous research on a particular
topic. It consists of reviews in survey and other sources relevant to a particular area of research.
Basically, it acknowledge the work of previous research as it has been assuring that the work has
been conceived. Initially, it creates a landscape for a reader as well as researcher to have a
knowledge on a particular subject in wider terms. Basically if help an individual to have view
points of different authors in form of summary or thesis or in a organized manner. Additionally,
it help an individual to have depth of knowledge can a particular topic so that they can conduct
their research in an accurate manner . Thus, it critically analysis information that are gather by
identifying gaps of a particular subject with the help of limitation, theories and views point and
by formulating areas for further research and reviewing areas of controversy.

1.2 Purpose of Literature review
Literature review usually explains, focus and establishes importance on a particular
subject. It provides background or history of a particular topic as a framework of thesis of
statement. The purpose of literature review is that it gives reader and easy access to research on
a particular topic by selecting high quality of articles or studies that are relevant, meaningful,
importance and a valid summary of a complete report. Moreover, it usually provides a excellent
starting point of researcher to focus on new area by forcing them to summarize, evaluate and
compare an origin research on a specific area. Eventually, it ensures a researcher to have an
authenticated data that are effective in nature. It also help an researcher to have knowledge,
ideas, clues which are recommended by a particular author with appropriate highlights and key
findings. Literature review also focus on in consistency sand gap of a particular research that
provides a constructive analysis of a particular topic with effective mythologies and approaches
of other researcher. Hence, it gives a conclusion with evidence that are presented and shown with
significance.
2. Literature Review:
2.1 Definition of Corporate social responsibility as per literature review
As per the views of Krumpal, corporate social responsibilities (CSR) is defined as an
activities which are conduct by an organization in order to achieve its goals and objectives as
well as sustainability for longer period of time. With the help of corporate social responsibilities
an organization able to boost their business operations, functions as well as activities in an
attractive manner in effective and appropriate manner. Its aims objectives to work towards the
welfare of the society so that they can have good brand image in competitive market place.
Apart of this, they are also able to maintain effective public relation and by this loyalty of
employees also get increased. Thus, an organization able to gain competitive advancement in
proper manner so that they can attain sustainability for longer period of time.
2.2 Known about this topic
Herein, corporate social responsibility is known as an effective tool for an organization
as it help an organization to work towards the society and economy as whole. It provides benefit
to an organization to enhance their productivity, profitability and sustainability for longer period

of time though there are various factors that are influencing corporate social responsibilities in
effective manner such as recognition which is related to how owner of a business is showcasing
their organization in front of public. Thus, by practicing CSR activities an organization able to
enhance its public concern which help them in increasing profits in effective and efficient
manner.
2.3 Issues related to corporate social responsibility
Corporate social responsibility promotes a vision of business and accountability in wider
context of area such as stakeholders and investors. Eventually, it is a commitment by a business
to behave ethically as well as contribute towards economic development by improving quality of
life through workforce and their families as well as local communities and society at large. With
the help of such responsibility an organization will bale able to attain high market share as well
as customer loyalty by performing their roles and responsibilities in an effective manner. Herein,
if customer are attracted towards the product of a particular company in an effective manner
than an organization can have positive attitude of its potential customer in competitive
marketplace. In such manner an organization will able to have high customer’s base as well as
help to have strong brand image. Apart from this corporate social responsibility will help have
good publicity, word of mouth of an organization is able to perform their responsibility in a
effective manner towards the welfare of the society. Moreover, in competitive marketplace a
corporate social responsibility is able to various opportunities for business operates in order to
bring more interaction within society as well as economy. Apart from this, there are some of the
drivers that are effecting corporate social responsibility such as:
Shrinking role of government: In past time governments have laid certain rules and
regulation to deliver social and environment objectives in their business sector. Moreover, many
organization have coupled with distributed of regulation that an organization need to perform
corporate social responsibility
Growing investors demand: In today’s context investors are emerging in many
companies performance and that are impacting in decision making process. Moreover, they are
impacting the ethical and social issues that are impacting on various corporate social
responsibilities in manner.

Thus, the above mention are some of the drivers that are affecting corporate social responsibility
in competitive advantage. As in toady’ context it is one of the essential activity that are
necessary to perform by each and every business activities.
Analysis of Corporate responsibility
As per the view pint of Mallen Baker, it is defined as a framework that a company
manages to create positive impact with the society as well as environment. It consist of ethics
and social impact which are necessary to adopt for an organist ion in order to remain
competitive in the market place. Apart from this it can be said that it a commitment of a
particular business that they will work towards the welfare of the society in an attractive
manner. From such instance an organization will able to maintain a good brand image in
competitive market place by performing different corporate social responsibility.
Herein, it is an positive impact of an organization to build a strong relation with society
and environment in order to its as well as general people livelihood in an attractive manner. It is
adopted by various small and large business enterprise as it is refer as self regulated business that
help a firm to involve themselves towards the responsibility of a society. As in today's context
companies are more protected about their brand image as well as want to have a positive
perception of their business function and activities that usually consist of ethical, social, and
environmental at wider context area.
Eventually, most of the business are engaged with such this responsibility so that an
organization can perform various effective activities that are beneficial for society. In this
manner an organization can have a attractive image in the mind of people that will help an
organization to achieve their aims and objectives as well as attain sustainability for longer
period of time. It also help an organization to have a strong brand image so that they can boost
up with moral value among employees so that it create transparency within themselves.
Moreover, if employees are motivated than an organization will beneficial in achieve it
objectives of their business as well as serve their product and services to its potential customer in
an effective manner.
According to the view point of Out Law on corporate social responsibility, is that this
responsibilities is playing an effective within an organization as it is help a business to attain

success in competitive marketplace. It is only possible if an organization are attracted towards
the welfare of the society and environment. Apart, from this government of united kingdom are
support many organization in performing positive so that equilibrium prevails within an
economy. Moreover, all government of different countries are forming certin norms and
regulation so that each and every organization can perform such responsibility in competitive
marketplace.
As per the article of corporate social responsibility in many industries are developing in
recent years in an accurate manner. Basically, it can be defined as self regulation practiced of
business in operating environment. It help a particular organization to have a positive impact by
encouraging their employees, communities as well as stakeholders. This process is help many
industries like Gas and oil company to grow and develop in competitive marketplace.
Additionally, it help to increase revenue of a organization, improving living standard of people
as well as help on boosting the poverty line with the help of effective measure. Thus, corporate
social responsibility are providing various help to Gas and Oil industry with certain sum of
investment within community as well as towards health and education.
Thus, from the above discussion it has been examined that both the authors are saying
that corporate social responsibility have positive impact within society and environment.
Moreover, if an organization fails to perform their role and responsibility towards a society and
environment that an organization will have negative image among people. Thus, it is mandatory
for an organization to perform such responsibility in order to bremain competitive in
marketplace.
Recommendation
From the above discussion it has been determined that corporate social responsibility
plays a vital role in competitive market place. Herein some of the recommendation that rare need
to be followed by organization areas:
 Herein, an organization need to follow certain rules and regulation that are being abided
by government so that uniformity prevails in their business operation as well as in
economy too.

 Moreover, they need to create such activities which is beneficial for both organization
society as well as economy as a whole.
 They should cope up with various attractive CSR activity that society gets attracted
towards and able to build up strong image in competitive market place.
Thus, the above mention are some of the recommendation that an organization can in
competitive market place so that they can attain sustainability for longer period of time.
CONCLUSION
From the above discussed point it can be conclude as well as analysis corporate social
responsibility is a business framework that works towards values towards economic, social and
environmental benefits to all stake holders. It is one of the essential process that helps an
organization to attain sustain ability for longer period of time competitive market place. Apart
from this, literature review plays an effective role for a researcher and individual in collecting
and gathering information that help an individual to carry out its research in an effective manner.
Apart from this an individual can also adopt various secondary research such as book, journals
and articles in competing its research. Hence, literature review play an important role in gaining
information so that appropriate knowledge can be attained on a particular subject.