Customer Growth Analysis 2022

Running Head: MANAGEMENT 1
MANAGEMENT

Running Head: MANAGEMENT
Table of Contents
Question 5........................................................................................................................................3
Question 6........................................................................................................................................3
Recommendation.............................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Running Head: MANAGEMENT
Question 5
The basic marketing strategy adopted by the Retail Food Group is to continuously roll out of a
raft of the new product and the marketing strategies. This helps to increase the revenue
potentially. In order to target the customer growth a new coffee and loyalty program has been
established. In any case, controllers, including Australia's corporate cop, the Australian
Securities and Investments Commission (ASIC), have promised to investigate the issues
distinguished in a parliamentary request report that was searing of the Retail Food Group (RFG)
and required a between office examination concerning the organization and its money related
reasonability (Retail Food Group, 2018).
Serious challenge and changing customer patterns, together with declining retail execution has
significantly added as a contribution in challenging the operations of the conditions. This has
been especially apparent among shopping focuses where high inhabitance costs just as changes
in tenure blends and pedestrian activity are critical supporters of RFG's local system execution.
RFG is focused on persistent improvement and has found a way to improve its own business
frameworks to all the more likely help franchisees. These new procedures are notwithstanding
those endorsed under the Franchising Code of Conduct, with the point of reclassifying best
practice and restoring RFG as an innovator in the diversifying business (Wiśniewska,
Czernyszewicz and Kałuża, 2019).
The new campaigns have also been included and aligned with the popular brands such as
NESTLE, Kit Kat chiller campaign. The strategy adopted by the company is of regular nature
and the company needs to figure out the other alternatives to keep the existing customers equally
happy as the new ones. RFG shall majorly focus on the improvement of the point of sales. In