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Assignment on Development in Business and Management

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Added on  2020-04-07

Assignment on Development in Business and Management

   Added on 2020-04-07

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Student’s Last Name 1Development in Business and ManagementBy (Name)CourseProfessorUniversityDate
Assignment on Development in Business and Management_1
Student’s Last Name 2Areas for improvement in business and management1. Airline ManagementProper management of a business is critical in its development. Improving a company’s management leads to the growth of the firm. Planning is very essential, and with the concept of Porter’s value chain, improvements will be realized. i) Primary activitya) Inbound logistics: The flight scheduling, route planning and trip cost cutting fall under inbound logistics. Singapore airline can learn about their competitor’s strategy to sustain the existing market. b) Outbound logistics: Singapore airline use online ticketing system, and boarding cards can be printed from the comfort of a traveler’s home. The airline also uses an electric engine for the passenger’s safety.c) Sales and marketing: Singapore airline is a big name and has a great impact on organizational sale. Its advertisement is on its flight crew by promoting female flight attendants who are famously known as Singapore Girls. A common feature for the adverts is the airline's logo; a bird and a dagger.d) Services: Singapore airline offer catering services with a wide array of regional food in each flight. They have also published a cook book. ii) Secondary activities
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Student’s Last Name 3a) Technology development: Singapore airline uses SIA internet support to improve on its online efficiency and conduct its strategies.b) Human resource: the work stuff at Singapore are well skilled and capable of handling their duties assigned to them.c) Firm infrastructure: Singapore airline fleet has four aircraft families with two more orders underway (Jestin and Nelis, 2014, pp. 160).2. Market penetrationImprovement on market penetration establishes a greater chance of Singapore airline services gaining an advantage over the competitors while offering the same services. The Anoff matrix provides for advertising of the services rendered. i) Market developmentThe Singapore airline should be able to locate and establish new flight destinations by expanding budget airline market and taking advantage of liberal lateral aviation agreements between different countries. ii) Product developmentIntroduction of new facilities for the already existing markets such as in-flight WI-FI service would play a great part in market penetration (Rosemann and Vom, 2015, pp.110). Singapore Airline Company can further improve passenger’s flight experience by introducing a new form of entertainment and luxury in the flight. More customers will be attracted to the new luxuries provided leading to growth in budget travelers.
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