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Digital Marketing Strategies for McDonald's

   

Added on  2020-03-28

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Running head: DIGITAL MARKETINGDigital Marketing: McDonalds Name of the StudentName of the UniversityAuthor’s note
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1DIGITAL MARKETINGInternet has changed the way the world works in today’s time. With the advent of moderntechnologies and continuous growth and encouragement given to innovation of technologycompanies can reach the end customers in just a click. One of the latest trends of the decade isthe social media. These are platforms used with the help of internet to connect and communicatewith people who are geographically located away from the sender of the message. Social mediahas also made mass communication easy a person can post a massage on the portal and that canbe viewed and given feedback by many receivers. Digital marketing is referred to all the formsof marketing strategies that is adopted by a business organization online. Digital medium such asGoogle search, social media, email, and their websites are used as a tool to communicatebetween the organization and the end customer (Ryan 2016). People now have access to data andinformation at any point of time and place with the help of internet. With the help of severalmodern mobile devices like Smartphone and tablets this facility is even easier and digitalmarketing is using this facility as benefit for an organization. Digital marketing has madefeedback option very easy and quick, this is a significant reason why companies encouragedigital media. Posting reviews of a product or service in a blog or the review section of any e-commerce website is like an instant feedback for the company. Digital marketing helps acompany build a personal relationship with the customers and helps them develop a betterunderstanding of the customer expectation and grievances. McDonalds is a fan favorite it is nowan icon. McDonalds is a large multination company that has a large number of stores andfranchise (Chaffey et al. 2013). However, the company has faced a lot of criticism and negativepublicity over the years regarding several aspects of the products and services they offer and alsoon the management. But the company has dealt will all the negativity only to grow and keepexpanding (Leeflang et al. 2014).
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2DIGITAL MARKETINGMcDonalds is a dynamic organization that has changed with the requirement and theadvances of the target customers. The customers of the brand are a diverse population that enjoysthe food that the franchise has to offer along with the company. The current situation of thecompany is that the profits of the company have been experiencing a downfall and it is difficultfor McDonalds to meet the expectations of the stakeholders along with this the sales of theorganization has also seen a steep fall, at this point the organization has opted to launch anambitious and somewhat risky marketing campaign centered on what exactly is in the food itoffers consumers. McDonald’s has been focusing on changing the fundamental mind set ornotion of people for the past few years. The marketing strategies that are adopted by thecompany have changed course on exposing myths that is associate with food, as well as pushinga message of quality.One of the examples of a very trending digital campaign of McDonalds is thepromotional strategy of the new Bacon Clubhouse burger, McDonald’s partnered with popularNBA star LeBron James and other famous sports personalities in order to makes a Snapchatvideo story of just 30 seconds. Snapchat is a popular social media application among the youthand this strategy is perfect for introducing new products into the line. This is a successfulstrategy but the rate of success is not as much as was expected by the company. The duration ofthese snap stories are for a limited period of time and there are people who can easily miss thestory. Again only the people who follow these celebrities can view the snap stories and the restcannot even if they are a regular user of the application. You may have noticed the brand’s recentTV commercials, which feature a large McDonald’s kiosk on a sidewalk encouraging pedestriansto ask questions about the restaurant’s food (Leeflang et al. 2014).
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