Digital Marketing Audit

Executive Summary
Hermes and their consumer arm myHermes known for
their delivery service have moved to digital marketing
by generating an app called ParcelShop so that
customers can experience real time delivery service
(Ryan, 2016). Therefore, Hermes will continue to grow
and offer premium services and offer convenience,
value and proposition. However, the premium services
should not cost to the Earth as the upgrading
technology should conserve the mother nature and
should not harm humans and other living beings and
Hermes should preserve and protect its inhabitants
keeping in mind the growth of the organization.

Digital Marketing Audit
The key findings are as follows:
•The app Parcelshop is designed
according to the plans of the
customer so that the product is
delivered on time (Ryan, 2016)
•The delivery boy with is picture will
be uploaded along with the delivery
time slot.
•Aims at all causes of failure of
delivery rather than the retailer.
The key problems are as follows:
•The changes should be eco friendly
•All the customers may not know
about the new website or app
•The customers my not be able to use
the app or the app may not be user
friendly
•The customer may forget to leave
the parcel in the safe market area
and can get be misplaced