International Marketing Reports 2022

RUNNING HEAD: INTERNATIONAL MARKETING
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International Marketing
Report
System 0032
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International Marketing
1
Executive Summary
Culture is defined as the common values, belief or perception of group that pass from generation
to generation. International marketing strategies are developed to promote the product to target
market in an effective way. This report aims to know the impact of culture on the international
marketing as managers have to understand the international culture in order to make marketing
strategies. Furthermore, this report includes various elements of culture that are social
institutions, religion, values and norms, and education; and its impact on international marketing
and this is explained with the help of examples. At last on the basis of study and findings a
conclusion is made which describes to which extent culture impact the international marketing.

International Marketing
2
Table of Contents
Introduction......................................................................................................................................3
Elements of Culture.........................................................................................................................3
Positive impact.................................................................................................................................4
Aspect of culture..............................................................................................................................4
Conclusion.......................................................................................................................................5