Assignment on Organizational Management
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Added on 2019-12-28
Assignment on Organizational Management
Added on 2019-12-28
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TABLE OF CONTENTSIntroduction .....................................................................................................................................4Element 1: Group cultural dynamics ..............................................................................................4Brief overview of the cultural as well as ethical background considerations of the conferenceparticipants...................................................................................................................................4Invitation letter.................................................................................................................................5Element 2: London's ethical, cultural, political and social context ................................................6Detailed overview of the London ...............................................................................................6Opportunities and benefits of investing in London ....................................................................6Main attractions in London .........................................................................................................7Pestle analysis .............................................................................................................................8Element 3: Project planning.............................................................................................................9PART 1:...........................................................................................................................................9PROJECT PLAN FOR MINI CONFERENCE ..............................................................................9PART 2:.........................................................................................................................................14Reflection on group discussion on plan.....................................................................................14ELEMENT 4: CONFERENCE SESSIONS..................................................................................14ELEMENT 5: CONFERENCE EVALUATION...........................................................................16Evaluation of information gathered with questionnaire ..........................................................17Reflection of Conference...........................................................................................................18Recommendations......................................................................................................................18References......................................................................................................................................202
INTRODUCTION In the present scenario, organizing and managing conference is not an easy task as partiesare required to take several factors into considerations. Furthermore, conference will beorganized in London in the year 2017 by the name of “Mini conference”. It can be stated that themain aim behind carrying out the conference will be to bring businesses have same goals andobjectives to a common platform. Along with this, all the companies which are going to attendthe conference will be encouraged to invest funds London's travel and tourism sector. It can beexpressed that all well known and recognized brands in the world will be the one which aregoing to visit the event. All these companies will be encouraged to invest their surplus amount ingrowth and development of London tourism and travel sector. Further there were total 200organizations which were invited and out of them 50 has accepted the invitation. Multinationalcompanies such as Walmart (One of the biggest retailer in world), Tata group (a India basedmultinational conglomerate), Samsung ( One of the leading mobile phone manufacturer) etc. willbe attending the conference. ELEMENT 1: GROUP CULTURAL DYNAMICS Brief overview of the cultural as well as ethical background considerations of the conference participantsIt can be stated that at the time of carrying out the conference, the cultural and ethicalbackground of companies visiting will be required to considered. In addition to this, theconference cannot be made successful by neglecting ethical and cultural backgrounds of the alldelegates. Furthermore, description of major companies along with their background is providedbelow as: WalMart stores- Wal-Mart is an American based multinational organization which was foundedin the year 2002. The organization is also considered as the largest chain of discountingsupermarkets in all across the globe (Our story, 2016). The brand is having its headquarter inAmerica where Spanish and English are the two common languages which are spoken in thenation. Most of the individuals in its entire population are Christians and few of them are alsoMuslims. However, it can be argued that high level of injustice prevail or exist in the nation in3
terms of race and religion. In context of food, burgers, chicken, meat and hot dogs are mostlypreferred by Americans. Samsung- It is a multi nation conglomerate which is serving in many nations of the world andhas its headquarter in South Korea (About us, 2016). The brand majority deals in variety ofelectronic products and services. Korean is the official language which is spoken in the countryand majority of individuals in the nation believes in sincerity. Dakgalbi, bulgogi and coldnoodels are considered as the food which has been mostly preferred by people in south Korea.Hanbok is the national dress of people in South Korea and many individuals wear the same. Tata group: Established in the year 1864, Tata group is an India based global enterpriseoperating in different nations of the world. At present the group consists of more than 30 listedbusinesses and has employed over 600000 personnel. It can be stated that as it is an India basedgroup, the key languages spoken are Hindi and English. Along with this, Jainism, Buddhism,Sikhism, Islam and Hinduisms are the key religion followed in India (About India, 2016). Ashared cultural is followed in the country where people always help and support each other. Theneighbor countries of India includes Sri Lanka, Bangladesh and Pakistan. In terms of foodconsumption wheat, rice, barley are mainly preferred. Indian usually prefer foods which arespicy and curry is their favourite dish. INVITATION LETTERRespected Sir and Madam, This invitation is regrading the Mini conference which is going to be organized on 15thFebruary 2017. The main aim behind organizing this conference is to encourage companiesand other respective delegates to invest in development and growth of London travel andtourism industry. All businesses which has same set of aim and objectives are invited in theMini-conference. The main organizer of this conference is XYZ which is London basedcharitable foundation. A sum of £1000 will be charged to visit the conference of two days.Furthermore, the sum will cover all meals and stay in Marriott hotel UK. For more details, parties and person can visit the official website of XYZ or can emial atminiconference London gmail. Com. Looking Forward for your visit at conference4
SincerelyManager of conference ELEMENT 2: LONDON'S ETHICAL, CULTURAL, POLITICAL AND SOCIAL CONTEXT Detailed overview of the London London is considered as one of the most popular and renowned tourist destination in theworld. Its vibrant culture and rich history attracts millions of visitors from difference nations ofall across the globe. It can be stated that London is also famous for its development in the field ofresearch, healthcare, retail, fashion and finance. In terms of gross domestic product, Londonholds sixth position. The city is also very popular because of attractions and diversifiedindividuals which its includes. Opportunities and benefits of investing in London Businesses and parties investing their finances in travel and tourism sector of London areavailable with several kinds of opportunities. Furthermore, they can be benefited by theirrespective investment in various ways. Opportunities and benefits are mentioned below as: Growing and expanding Tourism- Tourism in London is growing with a very good pace and ithas offered different kind of potential growth opportunities to many businesses. It can be alsostated that travel and tourism industry of London is contributing a lot in overall growth anddevelopment of UK's overall economy with its large amount of revenues. The industry has alsoplayed a crucial role in development of London. Rich in different segments- Research, healthcare, retail, fashion and finance, education etc arethe core segments in which the city has grown really well. Furthermore, it also offers worldclass facilities in terms of public health and transportation. London has provided employment tomore than 400000 individuals and it is contributing a lot in lowering down unemployment rate inthe nation (Jeong and et.al. 2015). There are many global brands which are having their maincooperate headquarters in London. Along with this, more than 200 international banks areoperating in the city. In terms of technology, London has always encouraged adaption of newand improved technology in any field. 5
Availability of talent- It can be termed as one the main and most important factor whichencourages companies to invest in the city. In terms of human resources, London offers widevariety of highly talented and skilled employee to businesses. Furthermore, there are someworkers which are technically very sound and carries a very good working experience. In thepresent scenario, availability of high skilled and qualified employees one of the challenging taskfor businesses. It is also a well know fact that workers are the one which contributes outstandingin overall success of a business enterprise. One of the most preferable choice of companies- Operating in London has always been the firstpreference and choice of companies. The rationale behind this is that the city has developed adistinctive brand image in entire world (Xiang, Magnini and Fesenmaier, 2015). Along with thistourism, London is also considered as a leading business center or destination all across theglobe. Another factor which has contributed in making London so successful businessdestination is that it is act as a catalyst to the entire European market. Therefore, from the above mentioned points, it is well clear that investment in Londoncan be very beneficial for businesses and it can provide them with very high return along withgrowth rate. Main attractions in London As it has been already discussed that London falls under the category of leadingdestination of travel and tourism all across the globe (Buhalis and Foerste, 2015). It can beexpressed that there are different factors which has resulted in high growth rate and attractingmore and more visitors every year. Along with this, the city also receives large amount ofrevenue from sports such as football as people are crazy about this game. Individuals fromdifferent nations of the world visit the city for watching football events and matches. The mainattractions of London along with their explanation is provided below as National art gallery London- The gallery consists of different paintings associated with westand Europe. Travellers and tourist from different countries of the world visit the gallery in orderto see these paintings. One of the major characteristics of these paintings is that they all belong tothe period of 13th to 19th century. British Museum- It is considered to be one of the most popular or famous museum in the entireworld. The best feature of this museum is that it highlights the work which has been carried out6
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