Parle-G Pricing Strategies Assignment 2022

   

Added on  2022-02-23

8 Pages1888 Words15 Views
ASSIGNMENT
On
Pricing Strategies
By
Shivam Chauhan
(A0101918171)
ROLL NO-43
MBA Class of 2018-2020
Under the Supervision of
DR.RAHUL GUPTA
Department of Marketing
In Partial Fulfilment of the Requirements for the Degree of
Master of Business Administration – General
At
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA -
201303,
UTTAR PRADESH
Parle-G Pricing Strategies Assignment 2022_1
PARLE
ABOUT PARLE
Parle is an Indian confectionary and food products company. It is the owner of
the famous biscuit brand Parle-G, which is also known as the perfect tea-
companion for Indians. The Parle name symbolizes quality, nutrition and
superior taste. They have grown to become India’s leading manufacturer of
confectionery and biscuits and the largest selling biscuit brand in the world as
per Nielsen ratings.
Mission
“To be the part of lives of every Indian”
Vision
“To Nourish, strengthen and delight millions.”
Objectives
CSR agenda is integrated with the business.
Focused efforts are made in the identified community development areas
to achieve the expected outcomes.
Parle-G Pricing Strategies Assignment 2022_2
Market Share:
Parle-G, with its iconic yellow striped pack showing the ‘Parle girl’, continues
to hold 20% share of the Rs25,000 crore biscuit market by value.
It is now worth Rs5,000 crore, according to market research firm Nielsen, in a
market dominated by Britannia Industries Ltd that largely sells premium cream
biscuits like Treat and cookies like Good Day.
The secret to Parle G’s success is sticking to its position as a glucose biscuit
meant for the masses. In the decades since Parle-G’s launch in 1939, Parle
Products has kept the brand’s prices at the entry level, introduced only one
premium variation, and even kept the vintage Parle girl affixed on packets.
PRICING STRATEGIES
Price is the value that is put to a product or service and is result of the complex
set of calculations, research and understanding and risk taking ability. A pricing
strategy takes into account segments, ability to pay, market conditions,
competitor actions, trade margins and input costs amongst others. It is targeted
at the defined customers and against competitors.
Parle-G Pricing Strategies Assignment 2022_3

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