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HAT202 Hospitality and Tourism Management Assignment

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Hospitality and Tourism Management (HAT 202)

   

Added on  2019-10-09

HAT202 Hospitality and Tourism Management Assignment

   

Hospitality and Tourism Management (HAT 202)

   Added on 2019-10-09

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STUDENT NAME: DATEASSESSMENT 3 HAT202BUSINESS AND MARKETING PORTFOLIO
HAT202 Hospitality and Tourism Management Assignment_1
ConfidentialDate1
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ConfidentialINTRODUCTIONHilton Hotels Corporation is seen as the prominent global hospitality corporation which coversover 3890 hotels in more than 91 countries across the world. Hilton Hotel Corporation is seenas one of the flagship brand and place emphasis on corporate travel and vacation travel havingsites in key city centers, convention centers, nearby to airports and deals in number of holidayand leisure hotels prevailing vacation destinations globally (Dudovskiy, 2018).In the present paper for designing the portfolio of an organization, we have selected HotelHilton, Brisbane Australia. It is selected due to the recognized name in industry because of itsstylishness and innovativity. The corporation is having differential products which deal inresorts and hotels like Canopy, Curio, Double tree, tapestry, Embassy suites, Hampton, Tru etc.In Brisbane the hotel is located at Winder garden, Queensland Australia.The hotel aims at classy business travelers in order to maintain the stable and foreseeablestream of income and guards the company from the temporary recession in industry.Date2
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ConfidentialCURRENT BUSINESS OPERATIONPRODUCTHilton major products and services include Luxury Conrad hotels & Resorts and WaldorfAstoria Hotels and Resorts which provide comfort of housing for a definite period (Craft,2015).In addition to that the corporation also runs timeshare resorts through Hilton Grand VacationCorporation, which offer an onsite facility to Grand Vacation Club resorts.LOCATION AND DISTRIBUTION Hilton hotel Brisbane is located in Queensland which is in the heart of vibrant metropolitanarea which is having a 30 minutes’ drive from Brisbane Airport and a short walk from Centralstation. In terms of distribution strategy the company focus on online distribution strategyincorporating components like price integrity, brand website enhancements. For this thecompany made the hotel agreement with Expedia Inc., Hilton which implement a directconnection in central reservation system and Expedia Database.PRICING MODELS The pricing strategies for the corporation include economy, penetration, skimming andpremium pricing strategies. Economy pricing includes selling products of basic features to theDate3
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