Comparative Analysis of Digital Learning Platforms

The provided document appears to be a solved assignment or past paper on the topic of digital learning platforms. The content is divided into sections comparing various platforms, their strengths and weaknesses, and benefits. This suggests that students are required to analyze and compare different digital learning platforms, identifying their features, weaknesses, strengths, and benefits. The assignment may also involve industry engagement and marketing strategies related to these platforms.

Product Knowledge

Table of Contents
INTRODUCTION...........................................................................................................................4
Assessment Event 2.........................................................................................................................4
Question 1........................................................................................................................................4
List the sources of information which can be used as vehicle to find information about
organisation.................................................................................................................................4
Question 2........................................................................................................................................4
Provide two reasons each for features, benefits, strength and weaknesses.................................4
Question 3........................................................................................................................................5
Provide two key provisions.........................................................................................................5
Question 4........................................................................................................................................6
Five key actions in the sales process that align to the organisation policies and procedures.....6
Assessment Event 2.........................................................................................................................6
Task 1...............................................................................................................................................6
1.1 Identify and evaluate information sources for the product...................................................6
1.2 Identify product purpose and uses.........................................................................................7
1.3 Identify features of the product.............................................................................................7
1.4 Identify guarantees and warranties of product......................................................................7
1.5 Identify product strength and weaknesses.............................................................................8
Task 2...............................................................................................................................................9
2.1 Use of range of information sources to identify competitors products.................................9
2.2 Compare features, benefits, strengths and weaknesses with competitors.............................9
2.3 Establish competitive positive.............................................................................................11
Task 3.............................................................................................................................................11
3.1 Identify features of products which have potential client appeal........................................11
3.2 Present benefits to the potential client................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Product knowledge is necessary sales skill for an organisation. It will evaluate the
products features which allow to present their benefits accurately and persuasively. Customers
respond to enthusiastic sales employees who are passionate regarding their products and eager to
share their advantages with them (Stark, 2015). The report is based on Marketing and
communication certificate IV which is college course and it is studied to the Trinity college
students. The main purpose of this assignment is to analyse products (course) details and
information in better manner. In this report, the college are analyse the product which are
adopted by students and gain maximum benefits described here.
Assessment Event 2
Question 1
List the sources of information which can be used as vehicle to find information about
organisation
Question 2
Provide two reasons each for features, benefits, strength and weaknesses
Your organisation Competitor
Websites Social media
Internet Alumni
Reference Sites
Through friends Internet

Question 3
Provide two key provisions
Legislation is the law which has been promulgated by a legislature and the another
governing body while making procedure. The legislation is also known as bill which are passed
by members of parties in the parliament (Bernstein, 2018). The main purpose of this is to
operate, regulate and provide accurate regulation on specific condition. There are various
legislation and its key provision which are related to marketing and communication certificate IV
course.
Legislation Key Provisions
Acts Federal Trade Commission Act
Marketing Practice Act
Regulations Data protection Act
The Consumer Protection From Unfair
Trading Regulations
Standards ISO 9000:2000
ISO 9001
Code of practice ADMA (Association for data driven marketing
and advertising)
ACMA (Australian Communications Media
Authority)
Features Benefits Strengths Weaknesses
Practical
knowledge
For getting practical
knowledge students can
easily solve any
problem. It is more
important than
theoretical knowledge.
This will assist in
developing skills ad
abilities which help
professional studies.
Sometime, students
required to go
outside for properly
analyze the whole
topic.
Digital learning
It will help in gaining
latest knowledge to
students.
This will provide
accurate and authentic
knowledge and
information to the
college students.
Lack of face to face
interactions and
flexibility in this
method.

Question 4
Five key actions in the sales process that align to the organisation policies and procedures
To drive effective and consistent sales results by implementing policies and procedures to
generate outcomes accordingly business needs (Hislop, Bosua and Helms, 2018). These are the
policies that are enable for effective results which includes recording client instructions,
networking recommendations and guidelines, check proposals, Tracking denied proposals,
Telemarketing to new list, sales communication checklist etc.
Assessment Event 2
Task 1
1.1 Identify and evaluate information sources for the product
There are various three sources for product information such as websites, links, friends,
references and others. Along with this, it is required to identify and evaluate the information
sources of products through various assess:
Assess the reliability of each source based on: Information clarity – With the help of various sources, a person can easily get college
course information and also gain accurate data in clear manner. Use of jargon – This factor help in clearly explain the each sentence and line of the
product information in proper manner. Also this will assist in identifying hidden
meanings accepted and understand whole meaning of course which are adopted. Complexity – Sometime, there is complexity which occurs at the time of identify and
evaluate the product information of specific college (Solomon And et. al., 2014).
Assess the validity of each source based on: Currency – For getting accurate information regarding college course or product which is
marketing and communication certificate IV. Relevance – All the sources which are used by organisation help in getting relevant
content and information in better manner.
 Accuracy – By using websites, a person is getting accurate data and information which
are used in analysing which college is provide appropriate course.

1.2 Identify product purpose and uses
Purpose:
This product helps to understand public relations, advertising, marketing through industry
informed approaches which involves real clients and projects.
Uses:
 It helps to builds a strong marketing base and develop superior marketing skills .
 It will allow you to learn to apply solutions to a defined range of unpredictable
problems,analyse and evaluate information from variety of sources (Tukker, 2015).
1.3 Identify features of the product
Marketing and communication certificate four provides solutions to a defined range of
unpredictable problems and analyse and evaluate information from a variety of sources. It
provides leadership guidance to students.
Key highlights:
Industry engagement: It offers the students the opportunity to engage with, meet and
network with industry pioneers through a multichannel's including pitch night,showcase etc.
Digital orientation: The focus of the course to deliver the knowledge with the help of
digitalization so that it spread worldwide.
Practical knowledge: This course provides the field knowledge through expert trainers
and real life case studies makes the student employer.
1.4 Identify guarantees and warranties of product
The college provide guarantee courses to their students which help them in easily gain
desired results and outcome which they need (Wuyts and Dutta, 2014). At the time of student
enter in the college when the staff members are try to convince them in taking admission in their
college. Also they are force them to select high cost course through which they earn more profit
and income. There are major guarantee which are promise by college are as under:
 100% job placement to pass with 70 percent and above in each semester.
 Improve their personal and professional development skill if they select marketing and
communication certificate IV course.

1.5 Identify product strength and weaknesses
There are various strength and weaknesses of college course which are mentioned as
under:
Strengths:
 Colleges offer this course and provide chance to the students to engage and meet with
the industry leaders to gain information about the market.
 It mainly delivers its studies through digitalisation, if there is an entrepreneurial venture
online it provides support to strengthen the business social media presence.
 Knowledge gained through this course will allow individuals to understand crucial tasks
such as competitor analysis (Liu and Park, 2015). External factors such as
political,economic ,social and technological can be better understood through this course.
 It allows individuals to develop their personal skills and presentation skills. Hence
Marketing is all about communication it will improve the skills both individually and as a
team.
 It has opened many job opportunities in marketing sector which makes the employee
more appealing to marketing job roles.
Weaknesses:
1) The benefits of this product is a long term process, there is period for trial and error to
see what works best before the actual results.
2) Sometimes its found to be tricky to come up with ideas for new topics.
Benefits :
1) It develops manager's ability to understand the expectation from employees.
2) Through its digitalisation method it will help users how to develop digital campaigns
through web and online channels (Neville And et. al., 2015).
3) It provides a good start up when entering the business world.
4) It provides a good range of knowledge and skills which encompasses both business and
marketing areas.
5) Many entrepreneur can start their business which in in turn increases the job
opportunities.

Task 2
2.1 Use of range of information sources to identify competitors products
The main competitor of Trinity college are Wesleyan University and RMIT University
which also offer Marketing and Communication Certificate IV course. In below, all the course
are provided by these three colleges to their students.
Product (course) Competitors
Marketing and communication Certificate IV Trinity college
Business studies Wesleyan University
Ancient history RMIT University
2.2 Compare features, benefits, strengths and weaknesses with competitors
Features and weaknesses Our product Competitor 1 Competitor
2
Competitor
3
Features:
Industry engagement Marketing Wesleyan
University
RMIT
University
University
College
Dublin
Digital orientation Communication
Practical knowledge Digital
Weaknesses:
Wesleyan
University
RMIT
University
University
College
Dublin
Long term process
Tricky
Time consuming

2.3 Establish competitive positive
It can be evaluated that the features of this product help in gaining good knowledge and
information to the customer in better manner. Digital learning assist in attracting large number of
customers towards specific goods which are offer by organisation. The main strength of this
product is to gain proper information and knowledge about market and also it will help in
developing personal and professional skills (Barnes, 2014). On the other hand, the major
weaknesses of this products is that it is very lengthy procedure and time consuming which
irritate the customer. At last, it can be evaluated that the main benefit of particular products is to
deliver good range of information and skills, ability to evaluate expectation of customers.
Task 3
3.1 Identify features of products which have potential client appeal
It is required for Trinity college is to welcome their students with friendly tone which
impress them. Staff members need to be polite and use appropriate volume when talk to the
student and during meeting they are shake hands. The college faculty member need to give
Strengths and benefits Our product Competitor 1 Competitor 2 Competitor 3
Strengths:
Wesleyan
University
RMIT
University
University
College Dublin
Gain information about the
market
Marketing
Knowledge gained through
this course
Communication
Develop their personal skills Digital media
Benefits:
Wesleyan
University
RMIT
University
University
College Dublin
Ability to understand the
expectation of customers
Good range of knowledge
and skills
Develop personal abilities

knowledge and information about course which are provided in the college. The meeting is
conducted for giving accurate information regarding specific course which are offer by staff
members to the students (Donate and de Pablo, 2015). At the time, when lecture talking about
courses which are study in their college so this is required for student give appropriate facial
expression and maintain body language. There are some questions which are ask by college at
the time of interacting with customers:
Q.1. What is the benefit of this product?
Q.2. What are the features of specific product?
Q.3. What is the importance of this product for customers?
Q.4. How this products assist in satisfied all demands?
Q.5. What is the use of specific products to customers?
Most of the customers are use this particular product (course) for gaining features
advantages in better manner. Digital learning is provided by college which help them in
spreading knowledge and information of marketing and communication certificate IV course
among students in proper way. This will assist in increasing their skills and abilities that can used
for learning new things. Along with this, practical knowledge is the main features which assist
them in gaining high quality of information that can used for meeting with all requirements and
needs effectively.
All the benefits are helpful for students in reaching with desired meets and also analyse
the customer response and reaction while gaining practical knowledge. The main benefit of this
products is develop staff members specific ability in understanding and evaluating the
expectation from workers. With the help of digital learning, it will assist users in developing
their knowledge and information regarding particular products in better manner. It will
encompass with gaining skills and knowledge towards both business and marketing area. There
are various businesses which are provide marketing and communication certificate IV course to
their students (Regezi, Sciubba and Jordan, 2016).
In this meeting, staff members required to monitor and evaluate their students response
and reaction regarding particular course. The above questions are clearly defined the use and
analyse the features of products. This is required for manager is to properly check the particular
products that are used by students and also attract them towards this course. An organisation
prides itself as long term relationship with their customers. This evidence sets out the process

which ensure that all the activities of staff members while undertaking sale procedure with
customers that will develop a professional relationship that are based on honesty and trust so
they can maintain the business relationship in better manner.
As per the above described statement, it can be concluded that college staff members
need to identify their students demand and requirement regarding subject. For convincing them
in taking permission in their college so they require to being polite and honest to them and also
provide relevant information about the course (product) which they can adopt.
3.2 Present benefits to the potential client
There are various features and uses which are explained in the above described report.
The practical knowledge is the main feature through which customers can easily determine and
evaluate the importance of specific product in better manner. The benefit of this good is that
customers are gaining appropriate and accurate knowledge and information which are required
while using this. With the assistance of digital learning, customers can select their own choice
products which are helpful for them in gaining good information effectively. Such actions are
directly or indirectly affects organisational policies and procedures for the sales process because
this will assist in acquired comprehensive product knowledge on our range of product (Regezi,
Sciubba and Jordan, 2016). At the time of commencement of sale process they required to
develop rapport for doing such things which includes always punctual, ensure appearance should
be professional, maintain positive attitude by being enthusiastic and make friendly relation.
There are main three competitors of this college such as Wesleyan University, RMIT
University and University College Dublin. In this, all colleges are provided different feature of
products in unique way. Also giving additional knowledge and information to their customers.
CONCLUSION
From the above described report, it can be analysed that product knowledge is necessary
sales skill for an organisation. It will evaluate the products features which allow to present their
benefits accurately and persuasively. It helps to builds a strong marketing base and develop
superior marketing skills. The college provide guarantee courses to their students which help
them in easily gain desired results and outcome which they need.

REFERENCES
Books and journals
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1)
(pp. 1-29). Springer, Cham.
Bernstein, B., 2018. On the classification and framing of educational knowledge. In Knowledge,
education, and cultural change (pp. 365-392). Routledge.
Hislop, D., Bosua, R. and Helms, R., 2018. Knowledge management in organizations: A critical
introduction. Oxford University Press.
Solomon, M.R. And et. al., 2014. Consumer behavior: Buying, having, and being (Vol. 10).
London: Pearson.
Tukker, A., 2015. Product services for a resource-efficient and circular economy–a review.
Journal of cleaner production. 97. pp.76-91.
Wuyts, S. and Dutta, S., 2014. Benefiting from alliance portfolio diversity: The role of past
internal knowledge creation strategy. Journal of Management. 40(6). pp.1653-1674.
Liu, Z. and Park, S., 2015. What makes a useful online review? Implication for travel product
websites. Tourism Management. 47. pp.140-151.
Neville, B.W. And et. al., 2015. Oral and maxillofacial pathology. Elsevier Health Sciences.
Barnes, B., 2014. Interests and the Growth of Knowledge (RLE Social Theory). Routledge.
Donate, M.J. and de Pablo, J.D.S., 2015. The role of knowledge-oriented leadership in
knowledge management practices and innovation. Journal of Business Research. 68(2).
pp.360-370.
Regezi, J.A., Sciubba, J.J. and Jordan, R.C., 2016. Oral pathology: clinical pathologic
correlations. Elsevier Health Sciences.