Condition of the organization in technological perspectives Discussion 2022

Running head: PUBLIC RELATIONS
Public Relations
Name of the Student
Name of the University
Author Note

1PUBLIC RELATIONS
Introduction
Technology has indeed played a very important part in the development of the companies
and it has always been the most integral section for all the companies indeed. In the perspective
of the X Company, they are positioned at a better place than the competitors since they have
been trying to use these digital platforms to get the latest news on the developments in the
concerned industries and attempting to adjust with all the changes (Mao & Hale, 2015). The
issue of using the social media platforms to deal with the several business challenges will be
discussed in this section. Their attempts to cope up with these issues will be analyzed and their
position in the industry will be spotted.
Condition of the organization in technological perspectives
The intercultural perspectives are indeed very much important in this scenario since it
helps the people of different cultures to assimilate with the concept of the technological
advancement. The interactions between more people within the X Company will give the
opportunity to all the people to understand the positive impacts of the social media on the
business development (Mao & Hale, 2015). This is the only manner through which the
organizations would be able to build up their strategies and cater to the needs of their customers
at different regions. In order to provide the best practices in the society for developments in the
business, employees should be very much skilled in the language learning. Then only they can
make the positive assumptions on how they will view this technological development (Martin &
Nakayama, 2015).
In light of this discussion, it can be effectively said that the company is very well
positioned because the employees come from different regions of the world. They have build up

2PUBLIC RELATIONS
a very friendly intercultural atmosphere in a friendly manner that will help the organization to
meet the needs of the customers and get the positive feedback from them. The intercultural
communication needs to be strengthened and it can only be done when all the participants will be
able to create a proper environment and build up the stronger connectivity (Martin & Nakayama,
2015). The virtual environment has become the biggest truth in the modern day and it needs the
assistance of the common employees of the organization on how they can tackle with these
changing situations. It is very true and alarming at the same time that the technology is changing
very rapidly and companies have to be very cautious on this issue. Therefore, they will need to
provide their employees with the basic learning on how they can cope up with these difficulties.
Importance of training for the employees
In the X Company, all the employees have been trained properly so they can deal with
the changing scenario in the virtual environments. The virtual environment driven by the social
media platforms mostly has been focusing on the measures that might lead the companies to
provide the latest changes (Goettsch, 2014). Many changes are coming up in the recent times and
it requires the understanding of all the employees. This can only be achieved through the proper
training. This kind of training will be provided to the employees so they can continue their
marketing efforts through various social media platforms. It will give the best opportunities to
the employees on how they will deal with these recent changes in the business environment.
The company might face some trouble with some of their older employees since they are
not that much capable enough to deal with these issue. Therefore, they will have to be given
training on the Computer Assisted Language Learning (CALL) (Nair-Venugopal, 2015). These
older employees will be given the smartphones through which they will be able to learn the latest