Climate Change Article Analysis 2022

RUNNING HEAD: CLIMATE CHANGE 0
CLIMATE CHNAGE
Report
DECEMBER 21, 2019

CLIMATE CHANGE 1
Table of Contents
Impact of climate change...........................................................................................................2
Key issues in the retail industry..............................................................................................2
Issues related to climate change.............................................................................................2
Marketing perspective on issues.............................................................................................2
References..................................................................................................................................5

CLIMATE CHANGE 2
Impact of climate change
Key issues in the retail industry
Innovations are helpful in the crisis of business. Moreover, retail industries have
changed in their products and services because of various issues (Baden-Fuller & Haefliger,
2013). There are various issues in the retail industry because of climate change, such as
sustainable products and services. Most of the businesses have suffered because of climate
change. I will critically review the article ‘How brands are capitalising on the ‘Markle
Sparkle’ and consumer trends to push sustainable fashion’. According to (Rigby, 2019), the
retail industry has affected climate change. Thus, the retail industry should adopt sustainable
products and services for its consumers. It has increased its sales and profit. Moreover, basic
services can be improved using new technological innovations. The author has considered a
different issue in this article, which are ethical issues, climate change, and the retail industry
marketplace.
The main concern in this article is about the impact of celebrities on people and the
retail industry. It can be used for improving the sales and growth of the company. In addition,
sustainable development is necessary for reducing various issues in the retailer industry.
Issues related to climate change
Issues can be solved using various approaches, as technology and innovation.
Business intelligence (BI) is a solution for such types of problems (Isik, Jones, & Sidorova,
2013). There are various solutions to issues and challenges in the retail industry. According to
the author, celebrities can change the thoughts of people, which has followed in millions. As
an example, Meghan Markle has worn outland jeans, which have sold out. According to the
article, sales of the product have increased by 1000% and website traffic has increased by
958%. It has impacted on hiring as well. Outland had made 46 new hires to manage various
processes.
In addition, ethical issues have raised in the retail industry because some industries
have not followed rules and regulations. It has impacted the climate of the overall world.
Moreover, customers have used basic services as a firm to manage their requirements.
However, the fashion industry can use such types of things, which has promoted sustainable