Assignment: Positive Economic
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Added on 2020-10-05
Assignment: Positive Economic
Added on 2020-10-05
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UNIT 6 Managing A Successful Business Project
TABLE OF CONTENTSTopic: What are the positive economic, cultural and ethical impacts of globalisation on differentbusiness functions within an organisation.......................................................................................1ACTIVITY 1....................................................................................................................................1P1 Outline aim and objectives of the report...........................................................................1P2 Include all aspects of cost, scope, time, quality, communication, risk and resources......2P3 Time frames with using plans and Gantt charts................................................................4M1 Milestones for monitoring and completing aims and objectives.....................................7ACTIVITY 2....................................................................................................................................7P4 Research with using different research methods...............................................................7M2 Evaluate accuracy and reliability of different research methods.....................................9D1 Critically evaluate project management process and appropriate research methodologies..9P5 Analysis and findings........................................................................................................9P6 Recommendations on the basis of appropriate tools and techniques for accuracy andauthenticity...........................................................................................................................20ACTIVITY 3..................................................................................................................................21P7 Reflection and evaluate value of undertaking research...................................................21M4 Project management process and use quality research to meet with stated objectives andsupport with self-development.............................................................................................21D2 Critically evaluate and reflect outcomes in decision-making process and changes fordevelopment.........................................................................................................................21REFERENCES..............................................................................................................................23PERFORMANCE REVIEW AND SELF-ASSESSMENT..........................................................25PROJECT LOGBOOK..................................................................................................................27
Topic: What are the positive economic, cultural and ethical impacts ofglobalisation on different business functions within an organisationACTIVITY 1P1 Outline aim and objectives of the reportBackgroundGlobalisation is one of the important phenomena in which several features create impactsuch as economic, cultural and ethical aspect. It refers with modern phenomena that is essentialto increase productivity and profitability. In economic aspect, positive impact on globalisationare on growth in wealthy nations and it increases trade and FDI. As a result, it is resulting forhigher growth rates. Furthermore, cultural diversity influences multinational corporation whichassists to promote customers with homogeneous set of values and beliefs in marketing (Irelandand Schofield, 2015). This is because, it integrates societies and people with trade, technologyand increase labour market which impact positively on the world. With respect to considerethical era of globalisation, every business must follow ethical rules and norms of differentnations so that it impacts positively on different enterprise functions (Parsons, Maclaran andChatzidakis, 2017). Present study focusses on positive impact of economic, cultural and ethical elements onglobalisation in different marketing business functions. In this research, producing marketingplan, product development and strategies overseeing with advertisement, promotion, distribution,etc. Therefore, it is beneficial to increase several opportunities that helps to increase desired levelof results at workplace through communicate scope in marketing. In addition to this, customerattraction and employment increases that helps to attain overall goals and objectives withglobalisation activities (Lewis and Phillipov, 2016). John Lewis is partnership business which consist successful way for doing operations andfunctions in global era. At global level, different aspects helps to increase more effectiveness inthe company. As a result, it can be stated that globalisation helps to increase marketing activitieswith maintain more effectiveness at workplace.Aim: “To analyse positive economic, cultural and ethical impacts of globalisation on marketingfunctions of organisation – A Case Study on John Lewis”.Objectives1
To understand conceptual frame work of globalisation and its economic, cultural andethical impactTo identify effectiveness of different factors in globalisation functions on marketing ofJohn Lewis.To assess interrelationship between economic, cultural and ethical impact on marketingfunctions of John Lewis.To recommend ways to increase positive economic, cultural and ethical impacts ofglobalisation on different functions in the firm. ResearchquestionsWhat doe you understand conceptual frame work of globalisation and its economic,cultural and ethical impact?What are the f effectiveness of different factors in globalisation functions on marketing ofJohn Lewis?How assess interrelationship between economic, cultural and ethical impact on marketingfunctions of John Lewis?What are the ways to increase positive economic, cultural and ethical impacts ofglobalisation on different functions in the firm?P2 Include all aspects of cost, scope, time, quality, communication, risk and resourcesWith respect to consider different aspects in business, following aspects included in theproject:Project TitleTo analyse positive economic, cultural and ethicalimpact of globalisation on marketing functions onorganisation – A Case Study on John Lewis.Project PlanCompany Name:John LewisCostIn the present research, cost is associate with totalamount which determines on different activities andtasks to accomplish aim and objectives (Tierney andAlmeida, 2017). With this respect, appropriate amount2
to device with effectiveness in the research. Forexample, travelling expenses, stationery expenses,research expenses, etc.ScopeThe present research has wide scope where researcherwill accumulate information about cultural, ethical andeconomic that impact on organisation. As a result,scope can be measure. Present study has scope to findeffectiveness of different elements on economic,ethical and cultural aspects in global era. TimeIn the present research, researcher will 20 weeks tofind and analysis results with using different kinds oftools and techniques. Time has been important thatallotted with different activities and accordingly taskswill be completed (Fennell, 2015). QualityAll data and information that are taken in presentresearch must be qualitative so that aim and objectiveswill be accomplish in systematic manner. In thepresent study, quality will be measured to assessreliability.CommunicationSharing appropriate information and ideas in a teamhelps to communicate desired level of results in theresearch. With this regard, it can be stated thatcommunication play very important role to findrelevant outcomes (Mackey and Gass, 2015). Directcommunication will be placed with different peopleand target audience in the research. As a result, ithelps to increase significant outcomes easily. RiskDue to lack of time and money, researcher face risksin the present study. As a result, it is important to3
communicate effective results with using informationin the present study. Therefore, financial and technicalrisk occurs in front of researcher. As a result, it isessential to reduce risks so that more reliableinformation will be collected. ResourcesIn the research, there are different types of resourcescollected that helps to find appropriate functioning atworkplace. In order to conduct research, there areseveral books, journals, articles, etc. resources helps tofind appropriate information (Silverman, 2016). Type of ResearchPrimary and SecondaryQuality and QuantityPrimary research with qualitative informationP3 Time frames with using plans and Gantt chartsWBSTask NameDurationStartFinishPredecessorsResource Nameslevel of risk1Finding for themain title ofproject5 daysThu 1/31/19Wed 2/6/19Low2Preparingstatement ofproblem with aimand objectives4 daysThu 2/7/19Tue 2/12/191Moderate3Setting deadlinesappropriate forresourcesallocation15 daysWed 2/13/19Tue 3/5/192Moderate4Literature review7 daysWed Thu 1,2Books, Journals,High4
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