P1. Key consideration for evaluating growth opportunities and justify these consideration

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key consideration for evaluating growth opportunities and justify these consideration.......1
P2 Opportunities for growth applying Ansoff's growth vector matrix........................................4
TASK 2............................................................................................................................................6
P3. Assessing Potential Sources of Finance in the light of their merits and demerits.................6
TASK 3............................................................................................................................................9
P4 Develop a business plan..........................................................................................................9
TASK 4..........................................................................................................................................12
P5. Exit or succession options along with merits and shortcomings.........................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Planning is regarded to be the most important function of an entity which is essential for
carrying out accomplishment of organisational goals as well as objectives in a timely manner.
This can be referred to as the procedure of creation of plans along with strategies in order to
attain business growth in the future course of time so that the market share of business entity can
be significantly enhanced, thereby rendering it opportunity to inflate its market positioning. By
enhancing its market positioning as well as share, such SME’s contribute to a great deal to the
economy of a country. In this regard, a pre-planned plan provides assistance to entities in
attainment of desired amount of growth as well as development so as to smoothly carry out its
functioning within market place.
The present assignment is carried out to gain knowledge of planning for growth within
the premises of Crocus. This is the biggest gardening website carrying out its functioning within
the confines of United Kingdom and consists of plethora of varieties of plants. It provides 4000
varieties of plants to customers in order to satisfy their needs and wants. Further, this entity has
won 25 gold medals in last 25 years of its service depicting the contentment that people derive
from the botanical products offered by the respective corporation within marketplace. The report
consists of key considerations for evaluation of growth opportunities, ANSOFF matrix, ways to
source funds, business plan and ways of exiting and succession.
TASK 1
P1. Key consideration for evaluating growth opportunities and justify these consideration
Growth is considered as an imperative aspect for every business organisation as it
provides assistance in ensuring sustainability in market place for a long duration of time period.
Further, it aids the entity in enhancing its market share. With respect to Crocus, this is the biggest
gardening website of UK that intends to expand its operations and functioning within different
parts of globe with the help of its high quality offerings and diverse set of plants. This will result
in availing maximum satisfaction from consumers by offering them botanical products of
optimum quality. Owing to its strong market presence and positioning within the confines of
United Kingdom, this enterprise stands a large chance for carrying out its expansion in other
geographical locations. To facilitate this in the desired manner, effective planning is the key as
1