Unit 42 - Planning for Growth

UNIT 42
Planning For Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Key considerations SMEs should consider when evaluating growth opportunities...............1
An explanation of the basis of competitive advantage for the business.................................2
An assessment of the opportunities available to the business................................................3
An assessment of the options for growth, applying Ansoff’s growth vector matrix with an
assessment of the risk of each option.....................................................................................4
An assessment of the options for financing growth...............................................................6
A recommendation for the business.......................................................................................8
PART 2..........................................................................................................................................11
Exit or succession strategy for Quantum Technology..........................................................11
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Every business organisation has the primary objective of attaining success and growth in
marketplace. Planning for growth is regarded as the strategic course of action that provides
assistance to an enterprise in carrying outgrowth and development of the entity. In this regard,
the prime responsibility is of the top management that provides guidance and supervision to
employees so that the overall conduct of company is in alignment with the long-term growth
objective (Barbour and Deakin, 2012). The following report is carried out to gain knowledge of
planning for growth done by Quantum technology Ltd. This is a SME that is engaged in
provision of marketing services to technological organisations within the confines of United
Kingdom and also at global level. This entity renders facilities varying from promotional
webinars to event registration as well as account-based marketing. This corporation came to
existence in 1998 having it headquarter situated within UK and other corporate offices in
locations such as India, Ireland and Russia. The assignment consists of Ansoff Matrix as well as
growth strategies available as options to organisation. Besides this, it contains potential sources
of finance along with their merits and demerits. Lastly, it constitutes a business plan.
PART 1
Key considerations SMEs should consider when evaluating growth opportunities
There are numerous considerations which have to be taken into account by SMEs while
evaluating the growth opportunities. These considerations are identified by Quantum Technology
by making use of Porter's Generic Model, as follows:-
Porter’s Generic Strategies
This a model that consists of 4 strategies which allow company to gain competitive edge
within in its targeted market zone. It includes different kind of strategies which are defined as
below:-
1