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Assignment on Social Media and Networking

   

Added on  2020-03-16

10 Pages2607 Words41 Views
Running head: RESEARCH0RESEARCHMETHODOLOGY

RESEARCH1Table of ContentsIntroduction:...............................................................................................................................2Project Objective:.......................................................................................................................2Project Scope:.............................................................................................................................2Literature Review:......................................................................................................................2Research Questions/Hypothesis:................................................................................................4Primary questions:..................................................................................................................4Secondary Questions..............................................................................................................4Research Design and Methodology...........................................................................................4Qualitative research................................................................................................................4Quantitative research:.............................................................................................................5Research Limitations:.................................................................................................................7Time Schedule (Research plan):................................................................................................7Conclusion:................................................................................................................................8Reference List............................................................................................................................8

RESEARCH2Introduction:Social media and networking is on one of the major part of the life of the people. And thus businesses are using this network for marketing their products and communicating with the customers. It is the result of technological advancement in the communication and technology business. It has been analysed that social media networking and communication isused by the companies and this provides them with some of the benefits as well as the disadvantages (Kaplan & Haenlein, 2010).This is the research report that discusses about the research plan that has been used to conduct the research over the topic. Project Objective:Objectives of the research discusses about the main theme of the research around which the research or the study revolves.as far as this case is considered, it is the research that deals with social media networking and its benefits and disadvantages to the business. The study provides the information about the social media engagement of the organizations along with the benefits and the disadvantages of the use of social media networking in the business functions:Project Scope:The scope of the research deals with analysing the benefits and disadvantages associated withusing social media networking in business functions. This research provides the future researchers about the idea of the functions in which the social media networking is used by the companies (Smith & Zook, 2011). The companies can take better measures to avoid the disadvantages. It also helps in gaining knowledge regarding the business use of social networking so that it can be incorporated in most of the companies that are linked with fast food industry. Literature Review:As far as the literature review that has been discussed is considered, it has been analysed that the literature provides various aspects of social networking. The literature mainly talks about the company called McDonalds as the case so that the benefits and advantages of the social networking in different functions can easily be understood (Leonardi, Huysman & Steinfield,

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