Advantages and Disadvantages of Social Media Networks in Business

HI6008: Assessment 2
Advantages and Disadvantages Using Social Media Networks in Business
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Contents
1. Introduction.........................................................................................................................3
2. Project Objective.................................................................................................................3
3. Project Scope......................................................................................................................3
4. Literature Review...............................................................................................................4
4.1 Social media networks overview.........................................................................................4
4.2 Pros of Social media networks.............................................................................................4
4.3 Cons of social media networks............................................................................................5
5. Research Questions/Hypothesis.............................................................................................6
6. Research Design and Methodology.......................................................................................6
6.1 Qualitative research..............................................................................................................7
6.2 Quantitative research............................................................................................................8
7. Research Limitations............................................................................................................10
8. Time Schedule (Research plan)...........................................................................................11
9. Conclusion............................................................................................................................13
10. Reference List....................................................................................................................13
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1. Introduction
The use of social networks in business has been continuously rising since the last decades
with the expansion of the technology. In business, the social networks are used for the
plethora of purposes. There is no doubt in the fact that application of social networking tools
in the business processes has transformed the activities and way of operations of the business
organizations. The use of social networks has been a widely discussed topic among the
researchers, people, and organizations. It is found that social networks have both positive and
negative implications for the business that makes the topic more curious and attractive. The
assignment aims to explore the advantages and disadvantages of social networks on the
business in order to develop critical knowledge and understanding in the minds of the
readers. Technology one is an enterprise software company in Australia that offers software
advises to the customers. The findings of the research will be used by the organization for
own purpose.
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2. Project Objective
The important objectives of the research that should be accomplished are underlined as
below:
 To review existing literature that lay empathises on the use of social networks in business.
 To learn and gain reliable and accurate information about the advantages and disadvantages
of social networks in business.
 To draw meaningful conclusions for the readers.
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