Tourism Business Plan for Australia

This assignment details a proposed tourism business operating in Australia. It begins with an introduction to the company's mission and vision, emphasizing customer satisfaction and experiential travel. The plan delves into market analysis, identifying target audiences and trends within the Australian tourism industry. It presents a detailed marketing strategy encompassing social media promotion, event sponsorships, and traditional advertising methods. A key focus is on securing investment by highlighting the team's commitment and expertise, alongside the business's potential for growth and profitability.

Assignment

TABLE OF CONTENTS
Introduction................................................................................................................................3
Business idea..............................................................................................................................3
Provided services.......................................................................................................................3
Demand in market......................................................................................................................4
Justification of investment.........................................................................................................4
Reflective statement...................................................................................................................5
References..................................................................................................................................7

INTRODUCTION
Tourism businesses are engaged in providing services to international as well as
domestic guests like day and night tours in city, multiday trips and adventurous tours like
camping, boating and rafting. In present economy, tourism industry is significantly expanding
and providing commendable opportunities to entrepreneurs for their startups. The present
study is based on preparation of proposal for new tourism business for the co-venture to
provide them assurance that they can earn sufficient returns.
BUSINESS IDEA
Start-up of tourism business requires many crucial steps such as market research,
developing plan and executing the same in ethical and legal manner. Our business Joyful
Travels provides day and night tours in various Australian cities, multiday trips and
adventurous tours like camping, tracking, beach games, boating and river rafting. So these are
following two ventures:
 Day and night tours and multiday trips in various Australian cities
 Adventurous tours
This service will be facilitated with other all necessary activities such as
accommodation, food, photography, travel and medi-care to consider all needs of customers.
Lawfully, managerial authorities interested in starting tourism business will ensure applying
and receiving of appropriate terms and licenses. It is because; there is a range of regulation
registration and licensing which will oversees the industry of tourism, especially for the
industries who take visitors to sensitive areas and national parks.
PROVIDED SERVICES
Day and night tours and multiday trips in various Australian cities
Trips we provide will be adventurous and will be light on the pocket. Our fully trained
and guided tours will execute full activities and adventures as we guarantee the best either
you choose one day or a complete adventure tour. Proposed business will pick up their
customers from airport, and help in checking into the hotels and will introduce the guest to
other groups.

Figure 1: Day and night tours and multiday trips by joyful travels
Adventurous tours
Visitors will be taken to jet boating, they will get Private Sydney Harbor Cruise and
on Bondi Beach they can get their tan on, dolphin shows, can party on the best bars of
Sydney, sand boarding, surfing learning, all night tour to Port Stephens and lots and lots
more.
Figure 2: Adventurous tours by joyful travels
Visitors are the first priority and responsibility of the business. Proposed Business
will take care of everything like where visitors want to go in Australia. They will also help in
sorting visa, and the bank of Aussie Account will register customer in Medicare so that they

can get free health services in Australia and will provided a Aussie SIM card and Tax File
Number.
In addition to, visitors will also get membership of a year to the business and Jobs
Program and will assist visitors in planning and sorting their travelling in Australia. Further,
our tourism agency is highly concerned towards environmental factors as it is very important
to take care of our environment, people, economy of place where we travel, as the mother
earth is a very beautiful place and it is responsibility of every creature to maintain it in that
way.
DEMAND IN MARKET
Market research helps in providing industry realizing, considering the reliability of
business ideas, determining key factors that can influence business success. Regulations of
tourism industry are designed in such a way to secure business, guests and society by
implementing secured and accountable practices. From the study done by Anderson, (2010) it
was analyzed that tourists in Australia love to go for the adventure sport. Weather in country
is perfect for different kinds of sports as tourists love to try deep sea diving, paragliding’s,
trekking and other such kind of activities. Australian coral reef is also very popular which
also attracts large number of tourists as it gives them the astonishing adventure of beauty and
nature (Buckley, 2012). Further, global market till 2020 is expected to be reach at $9.5
billion.
Figure 3: Global market of surfing sport
Other than that, cruises of Australia are world famous because of the experience they
provide to people in terms of ride, luxury, fun, dance, etc. Tourists in Australia loved to

found these experiences as a part of their tour. Some part of the Australia is desert and
because of that people also have craze for desert sport as a part of tourism and this sport is
becoming popular day by day. However as per Hoque, (2010) there are some people who like
to visit different churches and historical places too but the population of these kinds of tourist
is very limited.
It was also analyzed by Gerritsen, (2014) that tourists in Australia strive for all the
end to end service which is not provided to them in terms of pick up, visa applications, Sim
card, tax file, free medical care, etc. These are currently not provided by one company all
together and tourists have to travel from one place to other to avail services.
According to Thomson (2016), demands for all these services are increasing in
Australian Tourism industry and it is very necessary to solve them.

JUSTIFICATION OF INVESTMENT
The business plan that we have created for our Tours and Travel Company Joyful
Travels, fulfill all the needs and demands of tourists in Australia. It has been made by
keeping in mind the modern needs of tourists which is to try different kinds of adventure
sports. Tourism plans are budget friendly and the staff which we have is fully trained and
well aware of every bit of adventure sports. We think investing in us will be a very profitable
for investors as because of end to end services in this field will attract lots of customers
towards us and we will try our best to fulfill all their needs and demands. We will try our best
to provide proper return on investment as soon as possible. We also have plans to expand our
services in the field more and more so that the company can increase its customer base with
the increase of profits. We also have great plans to advertise our business by sponsoring
various sports and events in Australia so that people can know about us. Other than that we
are also creating different promotion plans to be launched on social media as it will help us to
attract our target customer which is youth.
We also justify the investment as the team which we are working with is fully
committed and will work very hard to reach all the goals and objective of the company. The
goal of the company is to make experience of people worth remembering so that they can use
the services again.
REFLECTIVE STATEMENT
Present study provide learning of development of viable business ideas by considering
market opportunities. This module was highly beneficial and significant part of entire course
work as it was inclusive of key learnings such as market analysis, presenting business plan
and forming justified business strategies (Huyton, 2010). With this module, I was able to
understand mere idea is not sufficient to develop business as it cannot attract investors for
investment. It is because; ideas does not ensure success but a viable business plan does. Thus
in this assignment we had prepared proposal by considering tourism industry facts and
preferences of customers.
Other primary learning from this assignment is tactics needed to win trust of investors
as they are trusting us with their money. This learning is significant in practical life because
businesses have limited sources but they have to make optimum utilisation of these resources
to achieve expected aims and objectives (Pickering, 2013). Due to this factor, prior to
developing any business plan, we are required to consider market facts to determine trend and

expectations of customers in order to mould business plan accordingly. With this approach,
business services and products will be as per demand in market and consequently business
will be able to earn good returns and can attain market growth and opportunities. In addition
to this, this module provide learning for presentation of ideas to investing parties by making
proposal attractive by considering its key advantages (Northcote, 2010). With this learning, I
will be able to convince investors in near future.

REFERENCES
Anderson, B.A., (2010). Crisis management in the Australian tourism industry: Preparedness,
personnel and postscript. Tourism Management. 27(6). Pp.1290-1297.
Buckley, R., (2012). Sustainable tourism: Research and reality. Annals of Tourism
Research. 39(2). Pp.528-546.
Gerritsen, R., (2014). What do we know about social media in tourism? A review. Tourism
Management Perspectives. 10. pp.27-36.
Hoque, S., (2010). Estimating the carbon footprint of Australian tourism. Journal of
Sustainable tourism. 18(3). Pp.355-376.
Huyton, J., (2010). Is tourism education meeting the needs of the tourism industry? An
Australian case study. Journal of Hospitality & Tourism Education. 22(1). Pp.8-14.
Northcote, J., (2010). The development of olive tourism in Western Australia: A case study
of an emerging tourism industry. International Journal of Tourism Research. 12(6).
Pp.696-708.
Pickering, C.M., (2013). Perceptions of climate change impacts, adaptation and limits to
adaption in the Australian Alps: the ski-tourism industry and key
stakeholders. Journal of Sustainable Tourism. 21(2). Pp.173-191.