Environmental Impact on Sustainable Development: A Case Study of Unilever PLC

Assignment Title:
Assessment 2 - Case study report
Module Name:
Emphasizing the Environment
Student’s Name:
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Table of Contents
Introduction................................................................................................................................3
Critical Analysis of Current Sustainability Strategy by Unilever PLC......................................3
Challenges Faced by Unilever PLC.......................................................................................5
Recommended Sustainability Strategy of Unilever PLC...........................................................5
Benefits from the new Strategy..............................................................................................7
Conclusion..................................................................................................................................8

Introduction
According to the Harvard Business review, 21st century global companies have made
sustainability a meta-trend categorically alongside globalization, information technology and
mass production. It has become very important that companies make strong promises and
take strong steps on comprehensive sustainable development. Sustainability has become a
crucial part alongside other primary focus of a business such as production, manufacturing,
operations and marketing. In the meanwhile, the investment community continues to neglect
the importance of sustainability for a corporate entity where corporate companies are
increasingly taking steps towards sustainable development as a competitive advantage in the
marketplace.
Unilever PLC as a British multinational company for consumer goods headquartered in
London has been one of the top companies in discussion for developing sustainable plans as
the spirit of corporate strategy since 2010. This company has been accused of a number of
wrong steps affecting the environment. The allegations have threatened the long-term
corporate sustainability strategy and affected the brand image of the company a lot.
This report critically analysed the present sustainability strategy of Unilever PLC as well as
the challenges encountered by the company in the present time. On the other hand, the report
has provided a recommended new strategy for Unilever which has provided multiple benefits
to the company in terms of sustainable development in the marketplace.
Critical Analysis of Current Sustainability Strategy by Unilever
PLC
Unilever Sustainable Living Report has focused on the strategy taken by Unilever for
sustainable development. The strategy of USLP has taken the environmental as well as
financial issues of the company towards management and completion of organizational
objectives in terms of both sustainability and retention. This strategy is transformational in
nature. According to this strategy the company has gained many advantages in difficult times.
USLP has been helping the company to gain competitive market advantage. Unilever has
been able to reach around 1.3 billion people throughout the world through its program of