Executive Summary The purpose of this study is to assess the potential for ZS academic learning Centre and consultancy to start its services in the Netherlands.The researcher will investigate student perceptions of these services and establish whether they would be willing to accept ZS Academic Learning Centre & Consultancy as an education helper. Also, this study will investigate the current trends in the Dutch market relevant to expanding its business. The study research questions will be,what is the market potential of The Netherlands for ZS Academic Learning Center and Consultancy to start its services by the end of 2020”?The research will be divided into five main parts which are,Introduction, Theoretical framework, Research methodology, Findings,andConclusion/Recommendations.Theintroductionwillfocusonthestudy background, the description of the company and analysis of the opportunities both current undesired situations and future desired situations. The chapter will look at the theoretical framework of the study. Under this the researcher will focus on the various theory supporting the research question. These theories include Human capital theory, the theory of personalized learning, high cost of education, working in school and the porter’s five forces framework which is divided into five parts. The five parts of Porter’s five forces model arecompetitive rivalry, bargaining power of suppliers, bargaining power of consumers, threat of substitutes, and the threat of entry of new competitors. Under Chapter SWOT analysis will be examined.SWOT analysisisaninternalevaluationtoolthathelpsorganizationstoevaluatetheirinternal competencies and weaknesses to develop strategies for operations, growth, and expansion. DESTEP analysis will also be done.DESTEP Analysis is a marketing tool designed to identify these macroenvironmental factors. DESTEP stands for the Demographic, Economic, Social, Technological, Ecological, and Political aspects. All these factors shape opportunities, but also
pose threats to the company. Justifications of the selected theories will also be looked at subsection questions will be formulated based on the theories of the study. Chapter three will be the research Methodology.This chapter discusses the research design to be applied by the researcher in examining each of the research questions. Two types of research methods have been identified which will be used to conduct research; these are qualitative and quantitative. There are two forms in which data is collected for conducting research, namely primary and secondary data. Chapter four of the study will be Findings.This chapter will present the findings of the research. The results of the sub-question will help to answer the main question. The final chapter will be on conclusion and recommendation. From the study sub-questions,it can be concluded that only a few students supported personalized learning through a private institution. From the study less than average number of students are the ones who had received support for their class to help them study. This indicates that the students were not satisfied with this kind of learning. It can, therefore, be concluded that ZS Learning Centre and Consultancy stands a better chance to offer their services to the rising number of students who need extra classroom services. The study also concluded that ZSAcademic Learning Center and Consultancy have a huge chance to access the industry of learning and consultancy but need devise strategies that will outdo those of the competitors and offer superior quality services. Chapter 5: Conclusion and Recommendations Conclusion From the study conducted toinvestigate student perceptionson personalized learning through private tuition from four selected universities,among the respondents that had ever used extra support classes for their study, only 32% liked the experience. The rest either found the content
being taught as boring or the charges of the classes quite high. They also stated the unreliability of these classes, and the presence of unqualified tutors, as some of the negative experiences. This can be concluded that only a few students supported personalized learning through a private institution due to the perceived poor quality services. It can be concluded that the market demand for the services of extra class services is high and since the number of students who had challenges while taking their course was high, and therefore there were so much in need of extra classes to improve on their performance. The finding indicates that only a few students get help from the learning center. From the study less than average number of students are the ones who had received support for their class to help them study. This indicates that the students were not satisfied with this kind of learning. It can, therefore, be concluded that ZS Learning Centre and Consultancy stands a better chance to offer their services to the rising number of students who need extra classroom services. From the many reasons given, it can be concluded that these consultancy services were much ineffective thus did not add value to the students. Their cost was much high, which also made many students have a bad perception of their services. According to the nature of competition for academic services and private tutoring in the Netherlands, it can be concluded that there is high competition for companies offering these services.The fact that services can be accessed online regardless of company location makes the levelofcompetitionsignificantlyhigh.Differentplayersintheeducationindustryhave developedsupplementarytuitionmodelsthatcanbe accessed by learnersfromdifferent locations. This competition has been so fierce because there are numerous alternatives for private tuitions, the services are being offered online, and this increases the amount of competition due to the high connectivity and also new rivals are free to enter into the market using such
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platforms. The services for private tuitions have been considered too low despite private tuition companies being many, but the demand for these services is very high. In the study about the macro environment characteristics in the Netherlands, it can be concluded that there are many factors that are outside control of the business. In the democratic part of it, most students are quite interested in passing their education and graduating. It can be concluded that there is a need for more personalized learning and a chance to learn better and have a better grasp of theories learned in class as indicated by majority of students who are willing to pay more for tuition as long as it is fulfilling their academic needs. ZS Academic Learning Centre and Consultancy have a great opportunity to absorb the rising number of students who need more personalized learning as a source of additional help in school. It can be concluded that ZS Academic Learning Center and Consultancy have a huge chance to access the industry of learning and consultancy but need devise strategies that will outdo those of the competitors and offer superior quality services. Recommendations Based on the study findings, various recommendations are made and will be useful in assisting learning institutions in helping them incorporate better systems and methods of study, which will be fully effective in enhancing learning as well as improving the performance of students. Learning institutions should adopt new methods of supporting their student learning. Private tuitionsthroughpersonalizedlearningwerethoughttobeineffectivebythestudents. Combination of face to face and online interactive learning would better deliver in-depth knowledge to students to one on one interaction. Qualified tutors should be sourced to ensure that these private tuitions are effective and beneficial to students. Students attend private tuition
to supplement what is learned in classes, and the tuitions are also supportive in improving the performance of students. When the tutors are unqualified, they might mislead the students and consequently lead the students to record bad grades. This will consequently hurt the institution’s reputation. Sourcing tutors who are qualified as well as making these classes reliable will lead to greater efficiency and a preference by a large number of students. The tuition fee should be reduced to a reasonable price since the fees charged for tuition were said to be high. The tuition fee is a significant consideration for students when they are selecting the institution they should join for extra classes. It is recommended that the institution should not charge huge amounts to cater to tuition. Students will always prefer going for those institutions offering quality services at subsidized prices. To achieve competitive advantage against other institutions offering extra classes, ZS academic learning centers should aim at ensuring they offer differentiated services form their competitor organizations at competitive prices. ZS Learning center should conduct an external analysis of the current market rates for tuition prices charged by other institutions to ensure they set up prices that are neither too high nor too low to make their services appear as poor or of low quality. The prices charged for tuition fees should not exceed the amount charged for normal classes. ZS Learning Center and Consultancy should strive to improve their services by offering support facilities to students as well as ensuring friendly interactions with students. Also, there is a need to ensure consistent interaction with students to ensure that their needs and expectations are met and that quality gaps are discovered and necessary actions are taken. Other than using the focus groups, it is crucial to come up with the questions to be administered periodically. The questionnaires should be designed to include varying measurements of quality relating to the services offered by the institution. The surveys conducted periodically will be used to help top
management in seeing the clear picture of the organization's quality in regards to the expected services by the students applying and already enrolled for the private tuitions. Any gaps identified in consideration to the performance targets, standards as well as student’s expectations should be reduced. There is the need for the ZS Learning center to make continuous drilling to determine what students term as valuable, that is, what the students get and what it cost, and then make a connection to the processes of the business. Improving services and providing them in a differentiated and unique way than their From the finding of thestudent perceptionson personalized learning through private tuition, it can be recommended thatZS Academic Learning Center and Consultancy look for more qualified tutors as many students complained about the qualifications of the tutors being one of the reasons why they don't prefer these private tuitions. The company should also ensure it provides good support to the students. Due to the high demand forpersonalized learning through private tuitionZS Academic Learning Center and Consultancy should look for more markets and have good online services. They should ensure that they increase the quality of the services so that all the students can be able to gain the value for money. It can be recommended that this company to search for a new way of building their reputation by ensuring that their staff can render the required services and for them to change their name to gain a new picture with good services. From the study conducted on the weakness thatthe private tuition companies have in regards to the services they offer, it can be recommended that for the services to be effective, more resources such as qualified tutors and more study books will help the students should be added. More training to be provided for the existing tutors to make them more competent and qualified
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for offeringpersonalized learningservices. The scope for the subject taught should be increased to cater for the huge syllabus. The firm should employ more individuals and conduct more marketing of their services through social media platforms and look for international markets to cater to international students. Limitations of the study The availability of records needed for the research was a limiting factor as students feared to give their private information related to their perception of the services rendered byZSAcademic Learning Center and Consultancy. As a result, a non-disclosure agreement form was signed to ensure everything, and every detail remains confidential, and no student will be reprimanded. The use of questionnaires was a problem for individuals with special needs, especially the visually impaired students who were the study participants. This was improved by the use of brails and other devices for people with special needs. This study was subject to personal biases of the respondents while answering the questionnaire. Time was a very limiting factor that affected the results of the study. The researcher had little time to gather the information. As a result of the limited time, the issues were not well clarified, and the data collected was not enough to make a proper decision. During this time, the researcher was faced with another problem of inadequate finance. The reproduction of research materials such as the questionnaire, the traveling expenses, and catering services within the research period consumed a lot of money.Other limitations arise from the uncooperative attitude of respondents and fear of being reprimanded by theZSAcademic Learning Center and Consultancy. This affected the validity of their responses. For these reasons, the researcher has to assure the respondent's confidentiality of any information they give. As such, incoming students and individuals who may wish to conduct further research should take this into cognizance.
The population for the students was not very large. The selected sample size was not large enoughformakingapropergeneralizationaboutotherAcademicLearningCenterand Consultancy. The finding was only applicable to the organization.For the fact that this study is restricted toZSAcademic Learning Center and Consultancy, it is not sure if the same results would be gained if the survey is done on a different area for the fact that the research tools used, as well as the survey design, and research design respectively. It is not certain if other kinds of instruments, as well as design, could yield the same results. Possibility of Future Research The study has greatly emphasized and focused on ZS Learning Center and Consultancy firm, and the students enrolled for personalized learning for private tuitions. The findings are therefore limited to the institutions in regards to the generalization of the overall results, and hence the findings do not reflect the entire private tuition industry in the Netherlands. The findings cannot beatruerepresentationoftheentireindustry.Therearenumerousmultifacetedissues surrounding the private tuition companies regarding the services offered, considering the rising demands of students who are more willing to offer many amounts for the tuition. There is need to research the marketing strategies to use, such as pricing strategies for tuition services to provide organizations with relevant information to help them in coming up with better prices for their services as this will earn organizations a competitive advantage. Benchmarking with other private tuition institutions outside Netherland will also help the institutions in advancing the current study and increase information and understanding on improving service delivery. \
Cost Benefit Analysis ProposalMaterialsDataCollectionand Analysis Total Costs$11,000$16,000$21,000 Total Benefits$13,000$18,000$26,000 Cost Benfit Ratio1.181.131.24