Astra Plc is launching a new health and fitness app that offers personalized fitness options to subscribers. The app reminds subscribers of their goals, keeps track of calorie intake, offers virtual training, working timetables, and diet plans, and provides regular feedbacks. The key aim of Astra Plc to build this new Fitness application is to diversify the portfolio of their brand and offer something new to its customer base. The potential customers to whom Astra Plc will be targeting are the youngsters and the professionals who are working day and night having no time to keep track of their fitness. The risk of competitive rivalry will be reduced by taking customer centric approaches and offering personalized solutions to all in simple and easy steps.