International Business Communications: Challenges and Solutions for AstraZeneca in China

International Business
Communications

Table of Content
◦ Introduction
◦ Introduction Chinese culture
◦ Success and Failure factors of joint ventures
◦ Cultural sensitivity in China
◦ Hofstede's cultural dimension theory
◦ Intercultural communication theory
◦ Recommendations and business communication solutions
◦ Conclusion
◦ References

Introduction
International business communication is defined as the process of sharing the information and
ideas in between individuals in order to connect with different organizations globally.
AstraZeneca is the chosen organization for this presentation. It is a British multinational
company headquartered in Cambridge, England. This report is about the culture of China, how
the company will enter in such a different culture, what are success and failure measures of joint
ventures and what challenges will it going to face while expanding globally.

Introduction of culture of China
Chinese culture is the East Asian dominant and
world's oldest culture originated thousands of
years ago. Music, art, religion, literatures and
many more are considered as important
components to this culture. The culture values
of honest, loyalty, wisdom and harmony

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If AstraZeneca wants to expand its business in China, it will face following major challenges:
•Language Barrier: It is important to consider the type of languages spoken in the country where
you are going to open your new branch.
•Culture Barrier: Each country have its own culture and rituals. China has Buddhism, Islam and
others as major religion whereas, British culture has Christian in majority

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•Managing Global Teams: This is a important factor for any company to maintain the
overall information of its employees and workers.
•Religion: This is the most challenging factor as it may be the reason of clash in between
countries.