Cultural Differences Between China and UK: Implications for Joint Venture

Assessment

Table of content
• INTRODUCTION
• CHINESE CULTURE AND ITS DIFFERENCE FROM UK
CULTURE
• SUCCESS AND FAILURE FACTORS OF JOINT VENTURE
• CULTURAL SENSITIVITY IN CHINA / THE
DIFFERENCES FROM THE UK
• HOFSTEDE CULTURAL DIMENSIONS: UK AND
CHINA
• RECOMMENDATIONS
• CONCLUSION
• REFERENCES

Introduction
Culture can be defined as way of living life by a group of people
and way of doing things. It is based on various factors such as
Knowledge, behavior, belief etc. Culture can vary from area to
area, country to country. The culture and practices in China may
be lot different that what is followed in UK, therefore it is one of
the important factors to be considered while making important
strategic decisions of business organization

Chinese Culture and its
difference from UK Culture
From the above understanding of
culture, it can be asserted that there are
lot of cultural differences between
Chinese and UK traditions. Culture
can vary from various aspects such as
Languages, beliefs, art, religions,
literature, preferences of consumers,
business laws and regulations,
festivals celebrated, traditional
practices followed etc

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Greeting: In China greetings are
shared by bowing down to each
other and they are not so
comfortable in being touched by the
stranger whereas in UK and most
other part of the world greetings are
shared by shaking hands and
patting arms or shoulders
sometimes along with that.

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Readability: There is huge difference
in the expression style of people of
UK and China. It is tough to read
mind or thinking of Chinese people
from their expression as they are quite
constant face or poker face whereas
people from UK has expressing faces.
It is sometimes to predict them based
upon their expressions.