Heuristic Evaluation of Atari Website: Usability Analysis
Added on 2023-06-15
25 Pages7050 Words112 Views
|
|
|
Running head: COMPUTING
Computing
Name of the Student:
Name of the University:
Author Note:
Computing
Name of the Student:
Name of the University:
Author Note:
1COMPUTING
Table of Contents
Introduction......................................................................................................................................2
Part One: Personas...........................................................................................................................2
Part Two: Experience Priorities.......................................................................................................4
Part Three: Usability Specification..................................................................................................6
Part four: Evaluation Methodology...............................................................................................12
Part Five: Evaluation.....................................................................................................................15
Part Six: Critique...........................................................................................................................18
Part Seven: Assignment Report....................................................................................................19
Conclusion.....................................................................................................................................19
Reference.......................................................................................................................................21
Table of Contents
Introduction......................................................................................................................................2
Part One: Personas...........................................................................................................................2
Part Two: Experience Priorities.......................................................................................................4
Part Three: Usability Specification..................................................................................................6
Part four: Evaluation Methodology...............................................................................................12
Part Five: Evaluation.....................................................................................................................15
Part Six: Critique...........................................................................................................................18
Part Seven: Assignment Report....................................................................................................19
Conclusion.....................................................................................................................................19
Reference.......................................................................................................................................21
2COMPUTING
Introduction
Human factors in system design is a design of a system and a behavioural process which
incorporates the question that a designer must answer. This focuses on the concepts that are the
very foundation of the design process and also includes the behavioural aspects of the system
design and the design process. Special effort is put during the process to take into account the
various human factors and special emphasis is put on the users that ware handicapped and
elderly. The main application of the human factor is the inclusion of the physiological and the
psychological principles in the product design and in the systems and processes (Salvendy 2012).
The purpose of considering the human factor is to increase the interaction between a human and
a thing of interest, enhancing the comfort and safety, reduction of the human error. This
incorporation of the human factor in the designing process is actively used in the field of
designing of a user interface, user experience, visual design, interaction design, anthropometry,
physiology, industrial design, biomechanics, engineering, sociology and psychology. The
incorporation of the human element is done through a scientific method in order to study the
behaviour of the human element. The resultant data are used to actively incorporate into the
designing process (Stanton et al. 2017). This study is based on the heuristic evaluation of a
website named Atari and presenting a detailed analysis of the usability of the website.
Part One: Personas
For the purpose of the considering the human factors in the system design, 4 different
personas are created for the effective analysis of the of the usability of a website which is titled
Atari-best electronics. The 4 different personas selected will serve as hypothetical users of the
interactive design. The first user of the system is a teenager who plays Atari games; the second
user who owns an electronics repair shop who is looking for Atari integrated circuits, controllers,
Introduction
Human factors in system design is a design of a system and a behavioural process which
incorporates the question that a designer must answer. This focuses on the concepts that are the
very foundation of the design process and also includes the behavioural aspects of the system
design and the design process. Special effort is put during the process to take into account the
various human factors and special emphasis is put on the users that ware handicapped and
elderly. The main application of the human factor is the inclusion of the physiological and the
psychological principles in the product design and in the systems and processes (Salvendy 2012).
The purpose of considering the human factor is to increase the interaction between a human and
a thing of interest, enhancing the comfort and safety, reduction of the human error. This
incorporation of the human factor in the designing process is actively used in the field of
designing of a user interface, user experience, visual design, interaction design, anthropometry,
physiology, industrial design, biomechanics, engineering, sociology and psychology. The
incorporation of the human element is done through a scientific method in order to study the
behaviour of the human element. The resultant data are used to actively incorporate into the
designing process (Stanton et al. 2017). This study is based on the heuristic evaluation of a
website named Atari and presenting a detailed analysis of the usability of the website.
Part One: Personas
For the purpose of the considering the human factors in the system design, 4 different
personas are created for the effective analysis of the of the usability of a website which is titled
Atari-best electronics. The 4 different personas selected will serve as hypothetical users of the
interactive design. The first user of the system is a teenager who plays Atari games; the second
user who owns an electronics repair shop who is looking for Atari integrated circuits, controllers,
3COMPUTING
oscillators and transistors; the third user is an elderly person who is visually impaired and since
his adulthood uses the Atari and frequently visit the Atari site in order to keep a note of the new
and the updated products; the fourth persona is a typewriter and frequently visits the website to
buy the Atari keyboards and wishes to upgrade his old Atari keyboards.
The first persona is a teenager that plays the Atari games like the Jaguar XE games,
Lynx, 7800, 5200, 2600. This teenager visits the Atari website and exclusively looks for the
Atari games and the gaming controllers and joysticks that will give him the best gaming
experience. The specific products that teenager looks for are the Atari joysticks and the
controllers and jaguar joysticks for the older gaming systems. The second persona is an owner of
an electronics repair shop and frequently visits the website in order to purchase the buy monitor
cables, printer accessories. He also looks for the Atari custom integrated circuits, transistors,
Atari 68000 and 6500 integrated circuits, disk controller integrated circuits, Atari oscillators and
crystals, and other types of Atari integrated circuits. This electronic repair shop owner also buys
other types products like the Atari monitor cables, TV RF cables, TV switch boxes and the Atari
power supplies. The third persona is an elderly person and he since his adulthood has been using
the Atari products like the Atari keyboards, monitor cables, games, gaming joysticks and the
gaming controllers, Atari computers, printers, modems, software and still now finds it interesting
to keep a track of the different types of the products that the Atari company is still bringing to the
market. This elderly although is visually impaired and finds it a difficult to search through the
long list of the texts on the website. The fourth persona is a professional typewriter and uses the
Atari keyboard exclusively in order to type fast and reliably. He also has some old Atari
keyboards that are damaged and the wishes to fix the same with the upgrades and parts. Finally,
the personas are created with respect to their different needs and the way they will be using and
oscillators and transistors; the third user is an elderly person who is visually impaired and since
his adulthood uses the Atari and frequently visit the Atari site in order to keep a note of the new
and the updated products; the fourth persona is a typewriter and frequently visits the website to
buy the Atari keyboards and wishes to upgrade his old Atari keyboards.
The first persona is a teenager that plays the Atari games like the Jaguar XE games,
Lynx, 7800, 5200, 2600. This teenager visits the Atari website and exclusively looks for the
Atari games and the gaming controllers and joysticks that will give him the best gaming
experience. The specific products that teenager looks for are the Atari joysticks and the
controllers and jaguar joysticks for the older gaming systems. The second persona is an owner of
an electronics repair shop and frequently visits the website in order to purchase the buy monitor
cables, printer accessories. He also looks for the Atari custom integrated circuits, transistors,
Atari 68000 and 6500 integrated circuits, disk controller integrated circuits, Atari oscillators and
crystals, and other types of Atari integrated circuits. This electronic repair shop owner also buys
other types products like the Atari monitor cables, TV RF cables, TV switch boxes and the Atari
power supplies. The third persona is an elderly person and he since his adulthood has been using
the Atari products like the Atari keyboards, monitor cables, games, gaming joysticks and the
gaming controllers, Atari computers, printers, modems, software and still now finds it interesting
to keep a track of the different types of the products that the Atari company is still bringing to the
market. This elderly although is visually impaired and finds it a difficult to search through the
long list of the texts on the website. The fourth persona is a professional typewriter and uses the
Atari keyboard exclusively in order to type fast and reliably. He also has some old Atari
keyboards that are damaged and the wishes to fix the same with the upgrades and parts. Finally,
the personas are created with respect to their different needs and the way they will be using and
4COMPUTING
interacting with the Atari website. The personas are the part of the system design, whose
feedbacks and the nature of interaction will the impact the future design of the Atari website. The
human factors are users of the Atari website and the analysis is actually based on how the
different will interact and how user friendly the webpage is.
Part Two: Experience Priorities
The user experience priorities of any system depend on the how user-friendly the whole system
is and how interactive a webpage is with respect to the different types of the user. Web page
designing is one of the critical parts of the website development. The design itself helps the users
to bind itself with the parent company that are sourcing the products via the website. The rates of
the usability of a website must be varied so that it can cater to the needs of the different types of
the users that can belong to any sort of age. Considering the usability of the Atari website, the
first thing that lacks is a proper homepage design. the webpage is a cluster of coloured texts all
over the site. This homepage design has the priority with respect to the other kinds of heuristic
issues. The home page must be well designed which must give it an attractive look at the same
time will minimize the hassles for the users that are desperately looking for a specific product.
the home page provides a single link to all its products and this lack any kind of order or
filtration. The second most important part of the website is that it is a static website and lack any
kind of dynamic setting. the whole website is filled up with texts and the home page itself
provides the products in an unorderly fashion (figure 1). The webpage lacks the visual appeal
and the only the important parts are highlighted is by the usage of the different coloured texts.
The next part is the proper usage of the website logo, the Atari website only flaunts a logo of
interacting with the Atari website. The personas are the part of the system design, whose
feedbacks and the nature of interaction will the impact the future design of the Atari website. The
human factors are users of the Atari website and the analysis is actually based on how the
different will interact and how user friendly the webpage is.
Part Two: Experience Priorities
The user experience priorities of any system depend on the how user-friendly the whole system
is and how interactive a webpage is with respect to the different types of the user. Web page
designing is one of the critical parts of the website development. The design itself helps the users
to bind itself with the parent company that are sourcing the products via the website. The rates of
the usability of a website must be varied so that it can cater to the needs of the different types of
the users that can belong to any sort of age. Considering the usability of the Atari website, the
first thing that lacks is a proper homepage design. the webpage is a cluster of coloured texts all
over the site. This homepage design has the priority with respect to the other kinds of heuristic
issues. The home page must be well designed which must give it an attractive look at the same
time will minimize the hassles for the users that are desperately looking for a specific product.
the home page provides a single link to all its products and this lack any kind of order or
filtration. The second most important part of the website is that it is a static website and lack any
kind of dynamic setting. the whole website is filled up with texts and the home page itself
provides the products in an unorderly fashion (figure 1). The webpage lacks the visual appeal
and the only the important parts are highlighted is by the usage of the different coloured texts.
The next part is the proper usage of the website logo, the Atari website only flaunts a logo of
5COMPUTING
shining texts that reflect the name Atari. This is one of the major flaws of the logo itself (Atari -
Best Electronics Home 2018).
Figure 1: Atari homepage [source: Atari - Best Electronics Home 2018]
The company logo has no colour resemblance with the one provided in the Atari product
packages. This might can create an element of confusion within the minds of the new users that
will visit the website for the first time. The other major flaws are the long lines of the texts that
are highlighting the customer feedback. This might seem a nice strategy to attract to attract new
customers and earn the faith of the new customers and users. The worst part of this strategy is
that the design itself is a let-down and this has led to giving a bitter look at the webpage. The
webpage again lacks the design elements and the scrolling through the webpage seems unending
and the vital information of the Atari company contact number is presented only at the end of the
webpage. Although it is a minor fact, the information of the Atari is provided at the end which
not applicable to the new users and the customers of the company. Keeping the information at
shining texts that reflect the name Atari. This is one of the major flaws of the logo itself (Atari -
Best Electronics Home 2018).
Figure 1: Atari homepage [source: Atari - Best Electronics Home 2018]
The company logo has no colour resemblance with the one provided in the Atari product
packages. This might can create an element of confusion within the minds of the new users that
will visit the website for the first time. The other major flaws are the long lines of the texts that
are highlighting the customer feedback. This might seem a nice strategy to attract to attract new
customers and earn the faith of the new customers and users. The worst part of this strategy is
that the design itself is a let-down and this has led to giving a bitter look at the webpage. The
webpage again lacks the design elements and the scrolling through the webpage seems unending
and the vital information of the Atari company contact number is presented only at the end of the
webpage. Although it is a minor fact, the information of the Atari is provided at the end which
not applicable to the new users and the customers of the company. Keeping the information at
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents