Heuristic Evaluation of Atari Website: Usability Analysis

This study is based on the heuristic evaluation of a website named Atari and presenting a detailed analysis of the usability of the website. The study includes personas, experience priorities, usability specification, evaluation methodology, evaluation, critique, and assignment report.

Running head: COMPUTING
Computing
Name of the Student:
Name of the University:
Author Note:

1COMPUTING
Table of Contents
Introduction......................................................................................................................................2
Part One: Personas...........................................................................................................................2
Part Two: Experience Priorities.......................................................................................................4
Part Three: Usability Specification..................................................................................................6
Part four: Evaluation Methodology...............................................................................................12
Part Five: Evaluation.....................................................................................................................15
Part Six: Critique...........................................................................................................................18
Part Seven: Assignment Report....................................................................................................19
Conclusion.....................................................................................................................................19
Reference.......................................................................................................................................21

2COMPUTING
Introduction
Human factors in system design is a design of a system and a behavioural process which
incorporates the question that a designer must answer. This focuses on the concepts that are the
very foundation of the design process and also includes the behavioural aspects of the system
design and the design process. Special effort is put during the process to take into account the
various human factors and special emphasis is put on the users that ware handicapped and
elderly. The main application of the human factor is the inclusion of the physiological and the
psychological principles in the product design and in the systems and processes (Salvendy 2012).
The purpose of considering the human factor is to increase the interaction between a human and
a thing of interest, enhancing the comfort and safety, reduction of the human error. This
incorporation of the human factor in the designing process is actively used in the field of
designing of a user interface, user experience, visual design, interaction design, anthropometry,
physiology, industrial design, biomechanics, engineering, sociology and psychology. The
incorporation of the human element is done through a scientific method in order to study the
behaviour of the human element. The resultant data are used to actively incorporate into the
designing process (Stanton et al. 2017). This study is based on the heuristic evaluation of a
website named Atari and presenting a detailed analysis of the usability of the website.
Part One: Personas
For the purpose of the considering the human factors in the system design, 4 different
personas are created for the effective analysis of the of the usability of a website which is titled
Atari-best electronics. The 4 different personas selected will serve as hypothetical users of the
interactive design. The first user of the system is a teenager who plays Atari games; the second
user who owns an electronics repair shop who is looking for Atari integrated circuits, controllers,

3COMPUTING
oscillators and transistors; the third user is an elderly person who is visually impaired and since
his adulthood uses the Atari and frequently visit the Atari site in order to keep a note of the new
and the updated products; the fourth persona is a typewriter and frequently visits the website to
buy the Atari keyboards and wishes to upgrade his old Atari keyboards.
The first persona is a teenager that plays the Atari games like the Jaguar XE games,
Lynx, 7800, 5200, 2600. This teenager visits the Atari website and exclusively looks for the
Atari games and the gaming controllers and joysticks that will give him the best gaming
experience. The specific products that teenager looks for are the Atari joysticks and the
controllers and jaguar joysticks for the older gaming systems. The second persona is an owner of
an electronics repair shop and frequently visits the website in order to purchase the buy monitor
cables, printer accessories. He also looks for the Atari custom integrated circuits, transistors,
Atari 68000 and 6500 integrated circuits, disk controller integrated circuits, Atari oscillators and
crystals, and other types of Atari integrated circuits. This electronic repair shop owner also buys
other types products like the Atari monitor cables, TV RF cables, TV switch boxes and the Atari
power supplies. The third persona is an elderly person and he since his adulthood has been using
the Atari products like the Atari keyboards, monitor cables, games, gaming joysticks and the
gaming controllers, Atari computers, printers, modems, software and still now finds it interesting
to keep a track of the different types of the products that the Atari company is still bringing to the
market. This elderly although is visually impaired and finds it a difficult to search through the
long list of the texts on the website. The fourth persona is a professional typewriter and uses the
Atari keyboard exclusively in order to type fast and reliably. He also has some old Atari
keyboards that are damaged and the wishes to fix the same with the upgrades and parts. Finally,
the personas are created with respect to their different needs and the way they will be using and

4COMPUTING
interacting with the Atari website. The personas are the part of the system design, whose
feedbacks and the nature of interaction will the impact the future design of the Atari website. The
human factors are users of the Atari website and the analysis is actually based on how the
different will interact and how user friendly the webpage is.
Part Two: Experience Priorities
The user experience priorities of any system depend on the how user-friendly the whole system
is and how interactive a webpage is with respect to the different types of the user. Web page
designing is one of the critical parts of the website development. The design itself helps the users
to bind itself with the parent company that are sourcing the products via the website. The rates of
the usability of a website must be varied so that it can cater to the needs of the different types of
the users that can belong to any sort of age. Considering the usability of the Atari website, the
first thing that lacks is a proper homepage design. the webpage is a cluster of coloured texts all
over the site. This homepage design has the priority with respect to the other kinds of heuristic
issues. The home page must be well designed which must give it an attractive look at the same
time will minimize the hassles for the users that are desperately looking for a specific product.
the home page provides a single link to all its products and this lack any kind of order or
filtration. The second most important part of the website is that it is a static website and lack any
kind of dynamic setting. the whole website is filled up with texts and the home page itself
provides the products in an unorderly fashion (figure 1). The webpage lacks the visual appeal
and the only the important parts are highlighted is by the usage of the different coloured texts.
The next part is the proper usage of the website logo, the Atari website only flaunts a logo of

5COMPUTING
shining texts that reflect the name Atari. This is one of the major flaws of the logo itself (Atari -
Best Electronics Home 2018).
Figure 1: Atari homepage [source: Atari - Best Electronics Home 2018]
The company logo has no colour resemblance with the one provided in the Atari product
packages. This might can create an element of confusion within the minds of the new users that
will visit the website for the first time. The other major flaws are the long lines of the texts that
are highlighting the customer feedback. This might seem a nice strategy to attract to attract new
customers and earn the faith of the new customers and users. The worst part of this strategy is
that the design itself is a let-down and this has led to giving a bitter look at the webpage. The
webpage again lacks the design elements and the scrolling through the webpage seems unending
and the vital information of the Atari company contact number is presented only at the end of the
webpage. Although it is a minor fact, the information of the Atari is provided at the end which
not applicable to the new users and the customers of the company. Keeping the information at

6COMPUTING
the end of the webpage can be a bit confusing for the new customers that are willing find the
information of the Atari company (Atari - Best Electronics Home 2018). The other flaws that are
visible on the webpage are the lack of the information regarding the various kinds of the products
that are available for the upgrades and the products that are already in the upgraded form. The
lack of the built-in search engine within the website makes it difficult for the users to search for
the products that they are looking for. The site index is the only link in the site that provides an
exhaustive list of the products that are neither arranged in an alphabetical form nor are
categorized into different sections (figure 2).
Figure 2: Atari index page [source: Atari - Best Electronics Home 2018]
Part Three: Usability Specification
The creation of the usability information with respect to the system (webpage) will
require a different kind of the tools that can measure as well assess the current design and will

7COMPUTING
also provide an insight of the new design that the revamped website will be based upon. The
criteria used for the assessment are the presence of a well-designed navigation bar (Hui et al.
2012), the extent of the usability and the user-friendliness of the website, the offer on the
products are highlighted with visual graphics, the presence of highlight on the most popular and
the most affordable products, the option to zoom the products that will provide a magnified and a
closer view, detailed information of the products along with the separate section of customer
review and ratings, presence of the filters that will enable the filtering products based on the
price and category, presence of a search bar or an option to search the product with ease, the
presence of customer feedback and how well the customers can reach to the technical department
regarding any technical issue (Huang and Benyoucef 2013).
In order to assess the existing website, it is necessary to point out the positive points of
the Atari website. The assessment will be again based on the criteria already mentioned in the
Existing website-
 The home page of the Atari website clearly shows the logo of the company at the
left-hand side corner. The logo showcases "Atari best electronics". Just beneath
the logo is a short information about the company and the what it is specialized in.
The top section even provides an index page which lists all the products available
on the website (figure 1).
 The index page of the site includes the all the product name as well as the
upgrades that are available for the products. The index even has a dialogue box
which can easily help to bookmark the site in the internet explorer. the best part of
the index page is the listing of the products have been done with coloured texts.
this usually helps in catching the attention of the users (figure 2).

8COMPUTING
 One of the highlighting sections in the homepage is the presence of a link that has
all the products that are arranged chronologically. This section of the webpage
provides all the information from the year 2002 to date.
 The awards are that the Atari company received due to its excellent product line
are present in the home page which reflects the reliability of the Atari products.
 The next best part of the Atari website is the short section of customer feedback
and it again highlights the excellency of the Atari products. This section has the
exclusive mention of the customers and the comments in different coloured texts.
 The homepage even has the mention of the products as eco-friendly and the
company is committed to recycling its products.
 The site even has the exclusive mention that the product if bought from the parent
is a lot cheaper in comparison to the buying the same product on the eBay. This
can effectively induce the customers to buy directly from the website (figure 3).

9COMPUTING
Figure 3: information on E-bay [source: Atari - Best Electronics Home, 2018]
 The home also highlights the best products that have received the recent technical
buff and upgrades and along with the products that are exclusively made by Atari.
And even highlights the products that were previously not there in the stock and
currently has replenished stock.
 The end section of the website also has mentioned about the contact information
through which the clients and the users of the website can easily contact with
Atari sales and customer support. The contact information has mentioned about
the fax number, phone number, email and postal address (figure 4).
Figure 4: End section showing contact information [source: Atari - Best Electronics Home, 2018]
 For a visually impaired person, the size of the texts is perfect and the coloured
texts provide a highlighting factor to the important parts of the website.

10COMPUTING
New design ideas-
 The new design of the Atari website will base upon the criteria that are already
mentioned at the beginning of this section. The first and the foremost important
redesign of the homepage must come in the form of removing the static part of the
website and redesign it with the dynamic elements. The dynamic elements must
be integrated so that the users and the customers can actively interact with the
webpage. The present design is a cluster of words and it has lacks the proper
design and presentation (Nixon 2012).
 The second most important part of the webpage is the lack of any navigation bar.
Thus, a navigation bar at the top part of the webpage can help in proper
navigation into the other section of the website. There are plenty of section that
can effectively be sectioned and can be put into different sections like the Home,
Products, Contact Us, Customer Feedback, Sign in. Providing the webpage with
the navigation help to create subsections that help the users to effectively and
actively interact with the webpage (Power et al. 2013).
 The Atari website lacks a search section and this reduces the effectivity of the
present design. The presence of the search bar helps a user to easily search for an
existing product and at the same time helps in discovering new products from the
website’s database (Dulaney et al. 2016).
 The next important criteria are the presence of the filters in the search section.
Filters easily help to segregate the product according to the price and
specification. The site itself has plenty of products that are already piled up on the
index page and this can be effectively given an easy sorting design through the

11COMPUTING
application of the filters. Filters also help in making the search more specific and
reduce the hassles during searching a specific product (Moran and Hunt 2014).
Part four: Evaluation Methodology
The heuristic evaluation of a webpage is based on certain criteria which are already
mentioned in the previous section. The heuristic evaluation primality includes the errors which
are encountered in the design, user interface, usability, and its interaction with the users.
Considering the homepage of the Atari website, this homepage is the ultimate interface that
provides the first and the last impression on the minds of a user. An analogy can be drawn with
the front-page of a newspaper which must be attractive enough to attract and retain a reader.
Small changes made on the home page of a website can have drastic effects on the minds of its
users (Daoud, Naqvi and Ahmad 2014). There is a certain aspect of evaluation and the first
evaluation methodology used for the study is the general design of the website. The design of
the website must be user-friendly along with the plenty of scopes so that the users can interact
with the website. The scope for the users to interact and use the database of a website can
drastically increase its usability. The web content of a website must be presented in a way so that
the information is easily understandable and the users can easily reproduce the same if they want
to. The second important aspect is the accessibility of a website; it must load fast in comparison
to its rival websites so that the website can have a higher rating in the search engine. The better
scope of accessibility can be helpful in the long run, websites that load faster are always
preferred by its users. Thus, integration of the website with the database must be done smoothly.
An e-commerce website has a lot of international users and thus a parent needs to have its
domain in the different countries. This reduces the hassle both for the e-commerce company and
the users. Language barriers are one of the major problems when catering to the needs of the

12COMPUTING
international customers and users. Selection of a particular country along with the language
specification can be beneficial for the users to understand the content of the website. A
transaction that is occurring internationally must also include the option to use the regional
currency so that the transaction can be processed with ease (Nielsen Norman Group 2018).
The next important aspect of an e-commerce website is the information of the product
that is being sold in the website. The product must be correct and must be in accordance with the
product that will be actually delivered. Sometimes there is variance regarding the colour of the
product shown on the website and the product that is delivered. Thus, such issues can be
minimized if the product description along with the exact colour is shown on the website
correctly. The support for the customers is the foremost priority of an e-commerce company.
Thus, there must be ample support scope for the customers worldwide to cater to the needs of an
e-commerce website. The purpose of a site must be communicated well in the website so that the
users can get a glimpse of the website they are looking in it. For this purpose, the logo of the
company must reflect the purpose of the company (Hannak et al. 2014). The logo must be made
that will reflect what the company actually does in a concise way. The homepage must focus on
the important stuff it wants to focus. Like if an e-commerce website wants to focus on the
various offers and the discounts on a specific product, then it must provide a focus on such
product and the give it a priority by keeping it in the upper middle section. This strategy of
design aspect helps in grabbing the attention of the users. Homepage must be restricted to a
single page and the homepage must have an explicit mention of the word "Home" so that the
users can easily understand that homepage link (Wong, Bartels and Chrobot 2014).
E-commerce websites must not include the word "website" anywhere in the web pages as
this confuses the users and makes the users feel like if they will click, it might redirect to them to

13COMPUTING
a website of another company. The design of the homepage must be different from the rest of the
web pages on the same website. This reduces confusion and the and gives an explicit look at the
home page. The visual elements used on the homepage must not be repeated in the subsequent
web pages and this separates the homepage from the other web pages. The information of the
company must be put into the section like "About us" (Hasan, Morris and Probets 2013). This
section of the webpage provides a detailed information of the e-commerce company. This section
has every bit of information of what the company does, where its main office and its branches
are located, postal address. The about us section also contains vital information like the company
structure and the different prime shareholders and any mergers it has gone through in the past
and the several achievements of the company (Goh et al. 2013).
Content writing is one of the important aspects of an e-commerce website or any kind of
website that deals with lots of visiting customers. The content must be written in a customer
centred way and must avoid the redundancy. Usage of the clever phrases must be avoided and
the effective usage of the capitalization so that the vital information can be highlighted. Usage of
the labels for the self-explanatory must be avoided and also the single item bullet and categories
must be avoided to overkill the content with too much information. Also, the usage of the
exclamation marks must be avoided and the abbreviation is used in a website, then such
abbreviations must be spelt immediately. In the formatting style the usage of the uppercase and
the inappropriate usage of the punctuation, and spaces must also be avoided (Nielsen Norman
Group 2018).
Part Five: Evaluation
The evaluation of any website is based on certain parameters and parameters that are consistent
with different types of the website that cater to the needs of the users. The evaluation criteria are

14COMPUTING
based on the homepage design, general webpage design, accessibility and catering to the needs
of the international users, purpose of the site, information about the company, content writing,
providing the content with examples, accessing and archiving the past contents, both internal and
the external links, navigation in the homepage, search bar, tasks and tools shortcut, animation
and graphics, graphic design, user interface widgets, window titles, URLs, press and news
releases, staging pages and the popup windows, advertising, handling the technical and the
emergency problems, page refresh and load, credits, customization, gathering the data of the
customer, date and times (Hasan, Morris and Probets 2013).
 Homepage design is the first and the foremost part of any website, and it must be
presentable and concise so that the information is easily understood and the vital
information is highlighted adequately. This helps in reducing unnecessary clutter
on the homepage and the design elements must be interactive with lots of graphics
and animation (Deng and Poole 2012).
 The general design of the webpage must be kept simple with a structured
representation. The presence of only one homepage distinctly makes the webpage
to look different from the other web pages. The design of the website is ultimate
and it helps to differentiate it from the other websites. The general design of the
website must be in accordance with the e-commerce website guidelines. Such
guidelines include the provision of displaying information in an attractive way so
that the customers experience a pleasant way of shopping (Carmona et al. 2012).
 Accessibility of a website includes certain aspects of catering to the needs of the
international customers. An e-commerce website has lots of customers from all
over the world, and they can belong from the different cultural background and

15COMPUTING
also have a differing nationality. Thus, to cater the needs of such a user it is
necessary to design the website that will automatically redirect to the nationality
depending on the location of the user. There must be provided for changing the
language preferences depending upon the location of the user. This will enhance
the user integration and increases the usability of the website (Harper and Chen
2012).
 The purpose of the website and the about us page must be explicitly kept within
the design elements. The purpose of the website must be explicitly mentioned on
the homepage so that the adequate information about the company and what it
does is communicated to its users. The about us page is one of the section of the
navigation bar and about us includes the information of the company, its history
and any past merges. The about us section provides an exhaustive information of
the concerned company and ways to communicate with the same (Nielsen
Norman Group 2018).
 Content writing is one of the major parts of any website that wants to share
information on a large scale. Content writing is especially important for the e-
commerce websites that provide information for a large number of products.
There are certain guidelines that must be kept in mind while framing the content
of a website. The information provided must be highlighted with capitalized
words along with the proper usage of the punctuation, spaces and choice of
words. Writing in capital words must be avoided and the content must be made
with authentic information. Images of the products must be provided with a

16COMPUTING
zoom-able aspect so that the users before buying can have a glance at the product
thoroughly (Huang and Benyoucef 2013).
 Accessing and archiving the past data- e-commerce websites must have the
provision of enlisting products that the users find interesting and attractive so that
they can go through the list in future. There are different enlisting types like a
wish list, products of interest and favourite products. These provisions help the
user to tag the products that they have worth checking later if they have the
money (Hughes and Beukes 2012).
 Internal and the external links- An e-commerce website must have the provision
of internal and the external links. These links either link to the external subsidiary
website or either has links that will redirect to the same website. This will help in
increasing the number of accessing a website through the help of inbound links
(Baharum and Jaafar 2013).
 Navigation is one of the major aspects of any website that wants to compete with
other major e-commerce websites. The homepage must have a navigation bar and
this helps in easy navigation to different parts and web pages of a single website.
the navigation bar consists of the home, products, about us, log in. The navigation
bar can be considered as the index page of a book which helps in getting an
insight of the contents of a website (AYDIN and Kahraman 2012).
 Search is another important and indispensable part of any website and it
incorporates the provision of searching the through the webpage for any relevant
content. Especially for an e-commerce website, the presence of a search bar is a
must so that the users can search through the website for the products. An e-

17COMPUTING
commerce website consists of a large number of products and the options for
search is an easy way to search for a specific product (Laudon and Traver 2013).
 There are other aspects of the graphics and animation that can be presented within
the design to make the website look more appealing and presentable. The news
and the press releases must be kept in a separate section so that the information
can be effectively communicated to the users of the website (Papadomichelaki
and Mentzas 2012).
 An e-commerce website accommodates within itself lots of information and
products along with the infographics. Thus the presentation and the design of the
website must be in accordance with usability and user-friendless. One of the
reasons why so much information must be presented in a presentable way is due
to the different types of the users that use this website (Moczarny, De Villiers and
Van Biljon 2012).
 It is important for an e-commerce website to bring the offers to the forefront to
increase the sales of the product that it wants to provide to its customers. Thus the
Homepage must accommodate a section of offers that will highlight the offers on
the products and at the same time will lure the customers to check what is inside
the offer (Saravanakumar and SuganthaLakshmi 2012).
 The design of the website, especially for an e-commerce website must include the
nice and attractive design elements that will attract the users to check the website
repeatedly. This can be effectively done by adding colourful graphics and
animated graphics to make the website look more lively and along with it the
appeal of the website will also increase (Deng and Poole 2012).

18COMPUTING
Part Six: Critique
The Atari website generally presents a design which is not in accordance with the present
day website design is actually not up to the mark. The website in general sense lacks the dynamic
nature and is unable to compete with the other e-commerce website in terms of usability and
design. The website seems like it is belong to the design of the 80s and 90s. The design has
similarity with the old website that are made out of the static elements. The website itself
presents an immense scope of further development and design revamp which is all the way
mentioned in the upper sections. Considering the usability of the Atari website, it is best to
include the human factors in the evaluation and the critique process. The Atari website, first of
all, is a static website and needs to implement the dynamic features. One of the disadvantages
with the static website is that it lacks the interactive aspects. The users are and the website is
unable to communicate effectively. This can be rectified through the incorporation of the
dynamism. The homepage of Atari is having the feel of never-ending scrolling effect and the
user experience is worse with minimal or no graphics and animation. The whole website is a
clutter of words and with coloured texts in between and it makes the website a messy look. The
design aspects can be improved through the effective integration of user interface elements and
design. The Atari website completely lacks a navigation bar which provides an easy way of
navigating through the web pages (Atari - Best Electronics Home 2018). Instead of the
navigation, the Atari website provides the index page which lists all the products and the
upgrades that are available for their products. The products lack any definite order and category
and this can be a hindrance for the new users. The new users may find it difficult to search for a
specific product and the Atari website provides no provision of a custom search. This can be
effectively done through the integration of a search bar on the Atari website. The option for a

19COMPUTING
customized search along with the option of filter search can adequately help users to effectively
search for a specific product. The next important flaw is the logo of the company at the top left
corner of the website. The colour of the company logo does not match with the logo they use in
the packages. This can be effectively providing a single colour mode logo on the website. The
logo must be placed in a position where it is easy to notice and the must have a reasonable size.
An explicit mention of the tagline can clearly help in understanding in what the company and the
website are all about. The company must also emphasize on what is valuable with respect to the
perspective of a user and how the website is different from its market competitors. The usage of
texts in the webpage in an excessive amount has led to it a major design flaw. The other major
flaw is the presence of customer reviews as large chunks of texts. Reviews as long chunks of text
can be detrimental to the design of the website. this can be saved for other section separately.
Instead of using long texts as reviews, small reviews can be given to the website which will be
presentable and will give the website a facelift (Hasan, Morris and Probets 2013). Another major
drawback is the presence of non-zoom able images. The product that is available in the site needs
to have the zoom able image so that the user of the website along with new customers can easily
view the products and have a closer look at the products before buying. This increases the
chances of buying the product. The next important part is the customer review and the customer
rating present on the same webpage along with the product. The customer reviews and the
ratings are one of the best ways to gain the faith of a product. This can create an impression in
the mind of the customer and will further help him to buy the product (Huang and Benyoucef
2013).

20COMPUTING
Part Seven: Assignment Report
During the conduct of this assignment, there were difficulties which hampered the
progress of the assignment. The opinions suggested by the team were at first not in an aligned
manner and for this reason the viewpoints were differing. The Atari website was thoroughly
analysed and the information accrued from the different members were collated together. The
team split into two parts, one part went to for the analysis of the website and the other part went
on to find the ways of improving the existing design. Finally, the ideas were presented in the
assignment.
Conclusion
From the assignment, it can be concluded that in the system designing, human elements are
necessary. The reason why human factors are required is that how users will communicate with
the system is a part of the study process. The system can be designed effectively when in the
evaluation process the human elements play a major role. In this assignment, the Atari website is
evaluated with respect to the human factors. There are different types of the flaws in the design
of the Atari website and for this purpose, a heuristic evaluation of this website is conducted.
After the evaluation, the new design elements are suggested for a redesign.

21COMPUTING
Reference
Atari - Best Electronics Home, 2018. Atari - Best Electronics Home. [online] Best-electronics-
ca.com. Available at: http://www.best-electronics-ca.com/ [Accessed 7 Apr. 2018].
AYDIN, S. and Kahraman, C., 2012. Evaluation of e-commerce website quality using fuzzy
multi-criteria decision-making approach. IAENG International Journal of Computer Science,
39(1).
Baharum, A. and Jaafar, A., 2013, November. Users' expectation of web objects location: a Case
study of ASEAN countries. In International Visual Informatics Conference (pp. 383-395).
Springer, Cham.
Carmona, C.J., Ramírez-Gallego, S., Torres, F., Bernal, E., del Jesús, M.J. and García, S., 2012.
Web usage mining to improve the design of an e-commerce website: OrOliveSur. com. Expert
Systems with Applications, 39(12), pp.11243-11249.
Daoud, M., Naqvi, S.K. and Ahmad, A., 2014. Opinion Observer: Recommendation System on
ECommerce Website. International Journal of Computer Applications, 105.
Deng, L. and Poole, M.S., 2012. Aesthetic design of e-commerce web pages–Webpage
Complexity, Order and preference. Electronic Commerce Research and Applications, 11(4),
pp.420-440.
Dulaney, C., Barrett, O.C., Rais-Bahrami, S., Wakefield, D., Fiveash, J. and Dobelbower, M.,
2016. Quality of prostate cancer treatment information on cancer center websites. Cureus, 8(4).
Goh, K.N., Chen, Y.Y., Lai, F.W., Daud, S.C., Sivaji, A. and Soo, S.T., 2013, April. A
comparison of usability testing methods for an e-commerce website: A case study on a Malaysia

22COMPUTING
online gift shop. In Information Technology: New Generations (ITNG), 2013 Tenth International
Conference on (pp. 143-150). IEEE.
Hannak, A., Soeller, G., Lazer, D., Mislove, A. and Wilson, C., 2014, November. Measuring
price discrimination and steering on e-commerce web sites. In Proceedings of the 2014
conference on internet measurement conference (pp. 305-318). ACM.
Harper, S. and Chen, A.Q., 2012. Web accessibility guidelines. World Wide Web, 15(1), pp.61-
88.
Hasan, L., Morris, A. and Probets, S., 2013. E-commerce websites for developing countries–a
usability evaluation framework. Online Information Review, 37(2), pp.231-251.
Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at
design features. Electronic Commerce Research and Applications, 12(4), pp.246-259.
Hughes, S. and Beukes, C., 2012. Growth and implications of social e-commerce and group
buying daily deal sites: The case of Groupon and LivingSocial. The International Business &
Economics Research Journal (Online), 11(8), p.921.
Hui, Z., Shigang, Q., Jinhua, L. and Jianli, C., 2012, August. Study on website Search Engine
optimization. In Computer Science & Service System (CSSS), 2012 International Conference on
(pp. 930-933). IEEE.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Moczarny, I.M., De Villiers, M.R. and Van Biljon, J.A., 2012, October. How can usability
contribute to user experience?: a study in the domain of e-commerce. In Proceedings of the

23COMPUTING
South African Institute for Computer Scientists and Information Technologists Conference (pp.
216-225). ACM.
Moran, M. and Hunt, B., 2014. Search engine marketing, Inc.: Driving search traffic to your
company's website. IBM Press.
Nielsen Norman Group, 2018. 113 Design Guidelines for Homepage Usability (Jakob Nielsen).
[online] Nielsen Norman Group. Available at: https://www.nngroup.com/articles/113-design-
guidelines-homepage-usability/ [Accessed 7 Apr. 2018].
Nixon, R., 2012. Learning PHP, MySQL, JavaScript, and CSS: A step-by-step guide to creating
dynamic websites. " O'Reilly Media, Inc.".
Papadomichelaki, X. and Mentzas, G., 2012. e-GovQual: A multiple-item scale for assessing e-
government service quality. Government information quarterly, 29(1), pp.98-109.
Power, C., Petrie, H., Swallow, D., Murphy, E., Gallagher, B. and Velasco, C.A., 2013,
September. Navigating, discovering and exploring the web: strategies used by people with print
disabilities on interactive websites. In IFIP Conference on Human-Computer Interaction (pp.
667-684). Springer, Berlin, Heidelberg.
Salvendy, G., 2012. Handbook of human factors and ergonomics. John Wiley & Sons.
Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science
Journal, 9(4), pp.4444-4451.
Stanton, N.A., Salmon, P.M., Rafferty, L.A., Walker, G.H., Baber, C. and Jenkins, D.P., 2017.
Human factors methods: a practical guide for engineering and design. CRC Press.

24COMPUTING
Wong, W., Bartels, M. and Chrobot, N., 2014, June. Practical eye tracking of the ecommerce
website user experience. In International Conference on Universal Access in Human-Computer
Interaction (pp. 109-118). Springer, Cham