This presentation discusses the factors affecting communication in international marketing, such as local customs and culture. It also explores the role of technology in improving communication, particularly through social media marketing. Additionally, it examines the need and implications of various marketing and sales communication strategies, using Tesco as an example. The presentation concludes with a discussion on glocalization and the importance of effective communication in assessing the needs of both local and global consumers.

Factors affecting international marketing communication, technology's role, and implications of marketing and sales communication strategies are discussed.

International Marketing: Factors Affecting Communication and Role of Technology

Business Development

Marketing

Languages and Culture

Economics

Political Science

International Marketing Strategy of Tesco

This presentation discusses the impact of glocalization on international marketing communications and strategies. It covers the advantages and disadvantages of glocalization, its impact on communication, and the case study of Kickerco Company's international market strategy. The presentation also highlights the importance of understanding language, culture, and customer values in designing effective marketing campaigns.

International Marketing: Glocalization and its Impact on Communications and Marketing

This report discusses the concept of glocalization in global marketing and its benefits for companies. It also explores market expansion strategies and the advantages and disadvantages of entering the emerging market. The report includes a case study of Hindustan Unilever Limited and Next plc.

Global Marketing: Glocalization Framework and Market Expansion Strategies

This presentation evaluates the impact of local customs, culture, and language on marketing communications, assesses the role of technology in international marketing communications, and analyzes the concept of glocalization. It also discusses the implications and requirements of different sales and marketing communication strategies.

International Marketing Communications: Implications and Strategies

PowerPoint Presentation

Corporate social responsibility is a self-controlled business model that helps a corporation be generally responsible to its public and stakeholders. This research studies the various principles of corporate social responsibility that helps the organization to bring better changes in the functions of the business.

International Marketing: Factors Affecting Communication and Role of Technology

End of preview

International Marketing Strategy of Tesco

International Marketing: Glocalization and its Impact on Communications and Marketing

Global Marketing: Glocalization Framework and Market Expansion Strategies

International Marketing Communications: Implications and Strategies

Corporate Social Responsibility

What Is Marketing? Definition, Benefits

International Marketing: Factors Affecting Communication and Role of Technology

End of preview

International Marketing Strategy of Tescolg...

International Marketing: Glocalization and its Impact on Communications and Marketinglg...

Global Marketing: Glocalization Framework and Market Expansion Strategieslg...

International Marketing Communications: Implications and Strategieslg...

Corporate Social Responsibilitylg...

What Is Marketing? Definition, Benefitslg...

International Marketing Strategy of Tesco

International Marketing: Glocalization and its Impact on Communications and Marketing

Global Marketing: Glocalization Framework and Market Expansion Strategies

International Marketing Communications: Implications and Strategies

Corporate Social Responsibility

What Is Marketing? Definition, Benefits