International Marketing Communications: Implications and Strategies

International
Marketing- 02
TASK 3

Table of contents
• Introduction
 Evaluate the way may affect marketing communications.
 Assess the role of technology in international marketing communications.
 Assess the implications and requirements of different sales and marketing
communications strategies.
 Analyse the concept of “glocalization”.
• Conclusion
• References

INTRODUCTION
International marketing is one of most important application of
marketing principles that focus on needs and wants of people who
residing across the national boundary or border. It undertakes the
marketing activities in more than one nation. It basically focus on the
designing the marketing mix as per the needs of consumers as per
customization in national market. This report is based on the Kickers
which is an well known youth brand created in year 1970 in France
that specialise in producing the footwear and clothing.