Attitude of Youth towards Unhealthy Sports Sponsorship

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Added on  2020-02-19

Attitude of Youth towards Unhealthy Sports Sponsorship

   Added on 2020-02-19

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Running head: LITERATURE REVIEWThe impact and attitude on youth’s exposure to unhealthy food sponsorships within junior sports clubs.Name of the Student:Name of the University:Author’s Note:
Attitude of Youth towards Unhealthy Sports Sponsorship_1
2LITERATURE REVIEWBackgroundAccording to the current scenario of Australia as well as the global report the number of the obesechildren has been increasing rapidly due to high intake of unhealthy and junk foods. However, in thejunior sports club the youth exposures are totally opposed to the rapid sponsorship of the unhealthy foodas it hampers the health of a child (1). Unhealthy food marketing affects the food choice of the children.However, in Australia the sports sponsorship landscape is dominated by the industries those produceunhealthy food or sell junk foods. Such unhealthy sports sponsorship affects the health of the children in asports club. The community thinks that this unhealthy sports sponsorship leaves a negative impact on thechildren health. Fast food sponsorship of junior sports leads the children to show unhealthy attitude bytaking the huge amount of junk food that affects their fitness.Many literatures reveal such problem regarding the unhealthy sponsorship in the junior sportsclub, however, there is no specific account of the policy or rules to mitigate the negative effect of suchunhealthy sports sponsorship. This current literature will reveal a critical analysis of the attitude of youthexposure towards the unhealthy sports sponsorship and development of proper policy to fulfill the gap ofthe previous literature. Methodology The current study focuses on the attitude of the youth exposure, parents and the communitytowards the unhealthy food sponsorship in the junior sports club. This study includes random samplingmethod with the nth selection process. Search strategy includes inclusion and exclusion criteria. Medlinedatabase is used to extract the relevant articles regarding this topic. Parents are selected for the surveywho have children aged 5 to 16 years and are associated with the organized sports. Questionnaires aredeveloped for the survey that ensures that quantitative data collection method has been selected in thisstudy. In order to limit the unhealthy sponsorship, the questionnaires are given to the parents of thechildren. The questionnaires are based on the demographic characteristics and the specific policies toreduce the unhealthy food sponsorship in the junior sports club. Quantitative data collection method isbeneficial to collect data from a huge population. However, parents are the main mentors of the studentthus the involvement of the parents in the survey is a vital approach to such study to understand theimpact of unhealthy food sponsorship in the junior sports club. This study only includes the quantitativemethod while the use of qualitative method will be effective to obtain more accurate data (1). However,the inclusion and the exclusion criteria are beneficial to select the relevant article over the selected topic.Providing questionnaire is a beneficial approach to understand the perspectives of the participants in thesurvey.FindingsThe above study generates the vital elements to understand the attitude of the youth exposurestowards the unhealthy sponsorship in the junior sports club. However, it has been found that theadvertisement of the unhealthy food and beverage by the junk food manufacturers during the sportssponsorship affects the behavior of the children towards the food intake (2). However, the children getattracted easily towards the unhealthy foods through such sponsorship during their sports event thatleaves a negative effect on their health. According to the parents and other youth exposure advertisement of the unhealthy food duringthe sports event of the junior club should be prohibited as it affects the children health. According to thesurvey report, most parents have shown the positive attitude toward the policies that are involved inprohibiting the unhealthy sports sponsorship. However, the sports clubs should implement the policiesthat restrict the alcohol companies to sponsor during the sports (3). Hence, it can be found that parentshave totally disagreed with the unhealthy sponsorship and they support the policies that are associated
Attitude of Youth towards Unhealthy Sports Sponsorship_2

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