Attraction and Event Management

Running Head: ATTRACTION AND EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

SUSTAINABLE MARKETING MANAGEMENT1
Table of Contents
Introduction................................................................................................................................2
Feasibility...................................................................................................................................2
Growth........................................................................................................................................2
Bidding Campaign.................................................................................................................2
Olympic Committee Formation.............................................................................................2
Venue Planning......................................................................................................................3
Event Planning.......................................................................................................................3
Branding the Event.................................................................................................................3
Recommendations for Development in the future.....................................................................4
Destination fixation in the Long Run.....................................................................................4
Post event management of the Venue....................................................................................4
Development for Tourism......................................................................................................5
References..................................................................................................................................6

SUSTAINABLE MARKETING MANAGEMENT2
Introduction
The winter Olympics of 2018 also known as 23rd winter Olympic winter games was
held in Pyeongchang. The international, multi-sport event was held between 9th February and
25th February specifically in the district of Gangwon district of Pyeongchang in South Korea
(Foster-Carter, 2018).
Feasibility
South Korea has a sound history of hosting national and international events in sports,
film and other fields. The international event in sports was the Summer Olympics in the year
1988 (Yoon 2017). South Korea also possesses the capital, people, infrastructure and
resources for hosting such an important and large scale event and has proved that it can
deliver and execute such an event with great success.
Growth
Bidding Campaign
The bidding for the Winter Olympics,2018 was held at the 123rd Session of the
International Olympic Committee at Durban. South Korea won the bidding round with a fair
majority of 63 votes of the participating countries (Lee 2016)
Olympic Committee Formation
There were multiple Presidents after the formation of the Organizing Committee. The
first president of the Organizing Committee was Mr. Kim Jin Sun, who was the ex-governor
of the Gangwon Province. Cho Yang Ho who was the chairperson of the Hanjin Group held
the second elected presidential position. Mr. Lee Hee Beom, followed him as the third
presidential candidate who was the former minister of Trade and Industry. Kim Joo Ho was