The attraction and event management

Running head: ATTRACTION AND EVENT MANAGEMENT
ATTRACTION AND EVENT MANAGEMENT
Name of Student
Name of the University
Author Note

ATTRACTION AND EVENT MANAGEMENT1
Table of Contents
Discussion..................................................................................................................................2
Formation...............................................................................................................................2
Idea.....................................................................................................................................2
Feasibility...........................................................................................................................2
Growth....................................................................................................................................3
Bidding Campaign.............................................................................................................3
Formation of the OC..........................................................................................................3
Venue master plan..............................................................................................................3
Infrastructural development...............................................................................................3
Event planning...................................................................................................................4
Event branding strategy......................................................................................................4
Staging....................................................................................................................................4
Event hosting......................................................................................................................4
Recommendations for Future Development..........................................................................4
Long term destination positioning.....................................................................................4
Post event venue management...........................................................................................5
Tourism product development...........................................................................................5
References..................................................................................................................................7

ATTRACTION AND EVENT MANAGEMENT2
Discussion
Formation
Idea
The Pyeongchang Winter Olympics of 2018, officially recognized as XXIII Olympic
Winter Games, herein the idea was to host an international multi-sports event that was
conducted between February 9th and 25th in 2018 in the Gangwon province of Pyeongchang,
South Korea (Foster-Carter 2018).
Feasibility
The idea is feasible since the South Korea has hosted a similar event previously in
1988, which was a summer Olympics (Yoon 2017). Having had the conception of the
infrastructure and the resources utilized in such events, the country shall be able to deliver the
event as per the requirements.