Analysis of Event Life Cycle Stages

Running head: ATTRACTION AND EVENT MANAGEMENT
Analysis of Event Life Cycle Stages
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ATTRACTION AND EVENT MANAGEMENT
The aspects of finance, infrastructure and workforce make an event great. Adequate
planning helps in the achievement of positive results regarding ensuring the success within
the games (Arth et al. 2018). This assignment takes up the Pyeongchang Winter Olympics,
which is explained through the example of the Event Life Cycle Model. The assignment
delves deeper into the three stages of the model for describing the event in more significant
details.
The formation stage
In the initial stages, the idea of the event is briefed to the clients and the customers.
Within this process, bidding is conducting for exposing the financial capabilities of the clients
concerning contributing to the success of the event. In this stage, strategies and ideas are
developed for performing the events according to the sequence (Olympic.org 2019). As a
later stage, their feasibility is examined for aligning the resources and the infrastructure with
the identified and specified goals.
Readiness for hosting the event is one of an important aspects of the formation stage.
In case of Pyeongchang Winter Olympics, preparedness for hosting the event was reflected
from the advances made in the infrastructure of the venue. Interactions with the fans and
spectators is a practical evidence of formation for the Winter Olympic Games in
Pyeongchang. Meetings between the committee members adds to the realism about the event
and its formation (Olympic.org 2019). According to the reports, the permanent venues are
nearing completion, initiating the activities of levying the tickets to the guests (Olympic.org
2019). Planning regarding starting the Torch Relay made the formation of the event realistic.
Timely management helped the personnel in starting off at the stipulated time.

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ATTRACTION AND EVENT MANAGEMENT
Growth stage of Pyeongchang
At the initial stage, visit was paid to the site along with the clients for inspecting the
arrangements. Upon investigation, it was found that the provisions for accommodating the
guests were not proper. After this, meeting was conducted for developing plans regarding
development of the infrastructure. The personnel of research and development team was
approached for adding fusion in the hotel room furniture, toiletries and foods (Kim et al.
2015). Plans were made for introducing apps, which would help the customers and guests to
make the bookings online. Celebrity endorsements were adopted for attracting a large number
of customers. Practical demonstrations were given to the customers so that they can make the
reservations properly. One of the unique attraction was the feedback option, which helped in
gaining an insight into the opinions of the customers regarding the accommodation services
(Kim 2018).
Bidding seemed to be the primary activity in the growth stage of Pyeongchang Winter
Olympic games. Within this, the preparations included developing plans for upgrading the
infrastructure. The second bidding process involved the officials visited the venue for
inspecting the infrastructure. The Pyeongchang government presented journey mapping for
the routes, which the people can access for the reaching to the site (Kim and Chung 2018).
Plans were being made for distributing roadmaps to the audience so that they can have a
hassle-free journey for reaching to the venue.
Along with this, it also includes the joint ventures, sponsorships and partnerships with the
health drinks brands for gaining the needed financial assistance. Apart from this, coordination
is also received from the website designers and the media agencies. Without these agencies,
the event of Winter Olympics would not have been a grand success (Laaksonen, Jonsson and
Holmberg 2018). The primary drive behind this success is the methodological approach
toward team management. Within this, mention can be made of team management.