Attraction and Event Management

Running Head: ATTRACTION AND EVENT MANAGEMENT
ATTRACTION AND EVENT MANAGEMENT
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1ATTRACTION AND EVENT MANAGEMENT
Executive summary
PyeongChang Winter Olympic was considered to be one of the famous winter games in the
history of Olympic. In this context, the report intends to cover up different aspects regarding the
Winter Olympic 2018 and tries to find out the issues identified in different life cycle stages of the
event. In addition to this, the report also recommends some measures that would procure efficacy
and efficiency within the success of the event.

2ATTRACTION AND EVENT MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
The analysis of Event Life Cycle Stages.........................................................................................3
Formation stage...........................................................................................................................3
Growth stage................................................................................................................................4
Staging of the event.....................................................................................................................5
Recommendations........................................................................................................................6
Increase the ticket sales...........................................................................................................6
Ensuring the infrastructural stability.......................................................................................6
Ensuring securities...................................................................................................................6
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

3ATTRACTION AND EVENT MANAGEMENT
Introduction
The Winter Olympics at PyeongChang also known as the XXIII Olympic Winter Games
was a multi-sport event that held between 9th and 25th February 2018 (Lindberg 2017). This was
the first time that South Korea ever hosted Winter Olympics and considered to be the second
Olympics in the country. In this regard, the purpose of this report is to evaluate the life cycle
stages of the PyeongChang Winter Olympics in order to perceive a clear understand regarding
different aspects and short coming that the event had faced in its course. Furthermore, based on
this understanding, the report also encapsulates a recommendation section that is entitled to
mitigate the issues and drawbacks of PyeongChang Winter Olympics.
The analysis of Event Life Cycle Stages
Formation stage
According to Kim, Choi and Kaplanidou (2015) it can be argued that before initiating the
initial formation and preparation of the Winter Olympic the South Korean government
established an efficient and detailed calculation of the budget that would be required for the
organisation of the Winter Olympic. As per the report of 2016, the average expenses of the
previous Olympic Games were cost $8.9 billion whereas the most expensive summer games
were in London in 2012 with a huge estimation of $15 billion (Baade and Matheson 2016).
Besides this, the most costly Winter Games was the Sochi Olympic in 2012 with an approximate
estimation of $21.9 billion (Kim and Kim 2015). Putting an emphasis on those budget and
expenses, the PyeongChang Olympic Committee started to estimate the probable cost for the
2018 Winter Games.