Olympic Programme PyeongChang 2018 (PDF)
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Added on 2021-05-31
Olympic Programme PyeongChang 2018 (PDF)
Added on 2021-05-31
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ATTRACTION AND EVENT MANAGEMENTWinter Olympic Games 2018 - PyeongchangSource 1: Town and country
Winter Olympic Games 20181IntroductionOlympic Games are a sporting event that has changed the shape of sporting events across the globe (Finley & Pleket, 2012). Olympic Games are held every four years. This report highlights upon the winter Olympics of 2018 held at Pyeongchang in South Korea. The destination was finalized in June 2011 and since then the South Korean government burnt the midnight oil to make the even a success. The Olympic Games began on 9th February 2018 and lasted till 25thFebruary, 2018. The event was a massive success with the largest number of sport events in the history of winter Olympics. There are various stages that are involved in the planning and execution of an event. In this report the three stages involved in the success of Pyeongchang Winter Olympic Games have been highlighted.Source 2: Pyeo designFormation stage of the eventBiddingThe first step of organizing Olympic Games is the bidding process which allows various countries to bid in order to host the games (MacAloon, 2013). Pyeongchang was elected in June,
Winter Olympic Games 201822011 through a bidding process where the city won by receiving 63 votes in its favor. The runnerups for the same were Munich and Annecy in Germany and France respectively.Organizing committeeThe next part involves the formation of an organizing committee. This committee included 23 executives, a 6 member advisory committee, 6 vice chairmen, a 14 member executive board, 2 audit committee members, 28 elected members and 96 ex officio members. This committee was given the responsibility of handling various facets of the event including event planning, strategizing and execution (Hayes & Karamichas, 2011).Construction of the Olympic villageAn Olympic village was built to host the event. The construction for the same began in March, 2012. The venues were also finalized at this stage and the infrastructure of all the venues was being developed.Transportation Pyeongchang government also worked upon improving the transportation facilities of the city by working on all modes of transportation including road, rail and air. The airport was improved and a high speed rail line was built with an aim to connect Pyeongchang with Seoul. The cities hosting Olympics need to make massive preparations in order to manage the size of the event (Chappelet, 2014)Growth stage of the eventBudgetingBudgeting is an essential part of the growth stage of an Olympic event (Leopkey & Parent, 2012). The estimated budget for the event was $7 billion (Burgo & Cromartie, 2018). However, it has been noted very often in Olympic Games that the budget anticipated is much lesser than the actual budget of the event. This could primarily be because of unexpected costs or the changein economy over such a long span of time. The total cost incurred in the execution and planning of Pyeongchang Winter Olympics was over $13 billion.
Winter Olympic Games 20183InvitationsFor the success of the event, it is important that a large number of people are invited from different parts of the world. The purpose of Olympic Games is to celebrate the spirit of sports and encourage cordial relationships between different countries. Therefore dignitaries from different countries are invited and all the invitations are sent from the IOC headquarters.PerformancesDifferent countries organize various performances in order to showcase their respective cultures and traditions. The preparations for these performances take place in this stage of the event.Athlete selectionFor an athlete to play in the Olympics is a massive milestone (Agha et. al., 2012). Also Olympic participation reflects significantly on the country and hence countries create a tremendously difficult selection procedure for athlete selection. Athlete selection also takes place during this stage.Marketing and PRMarketing and PR are promotional strategies used to enhance awareness about a particular event.The IOC resorted to television ads, newspaper ads, social media ads and various digital media ads in order to create anticipation about the event. During this time, the Olympic Games mascot was finalized as Soohorang. This means protection and tiger. The mascot’s emoticon was also made available on chat platforms. All the advertisements of the event were conducted with the help of this mascot.
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