Attraction and Retention of Staff- A Literature Review 2022

Running head: ATTRACTION AND RETENTION OF STAFF - A LITERATURE REVIEW
ATTRACTION AND RETENTION OF STAFF - A LITERATURE REVIEW
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ATTRACTION AND RETENTION OF STAFF - A LITERATURE REVIEW1
Alshathry, S., Clarke, M., & Goodman, S. (2017). The role of employer brand equity in
employee attraction and retention: a unified framework. International Journal of
Organizational Analysis, 25(3), 413-431. Available at DOI: 10.1108/IJOA-05-2016-
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Alshathry, Clarke and Goodman (2017) in the article entitled “The role of employer
brand equity in employee attraction and retention: a unified framework” discusses the
development of the various models of attraction and the retention of the employees within the
given organization as is related to the brand equity of the employer. The paper highlights the
issues that are faced by the given organizational human resource management in terms of the
issues that are faced in the matters related to the attraction of the potential clientele towards the
given organization. The concerned study makes attempts to proceed further with the researches
and the findings of the previous researchers on the brand equity of the employers. The present
research draws on the roles that are adapted by the various employers and their experiences in
the matters related to the attraction and the retention of the employees and staff within the
organization.
The major findings of the article highlight the experience of the employees alongside the
various employers. The findings further highlight the internal and the external perspectives in a
simultaneous manner. The findings tend to state that there has to be a proper interaction between
the employers and the employees which in turn helps in the recognition of the various external
and the internal perspectives towards the branding of the employers. The findings reveal the
unified framework that is helpful in the proper development of the typology of the four-cells
which in turn is observed to be helpful in terms of the strategic management of the employer
brands.

ATTRACTION AND RETENTION OF STAFF - A LITERATURE REVIEW2
In conclusion the paper attempts the explanation of the role of the employer brand equity
within the development of the labor markets. The present research highlights the importance of
the incorporation of the various perspectives of both the sets of the clients who seek
employment. The study highlights the ways in which the employee retention and attraction
within the given organization might be incorporated within the management of the human
resources within the given organization as well. The findings of the article are helpful in the
proper understanding of the issues that are faced by the employers in the attraction as well as the
retention of the staff within the multitude of organizations that are operational within the
international markets. The article helps in the overall development of the proper understanding of
the issues that are related to the interactive nature of the employers and the employees that have
been present within the given organization. The article further helps in the analysis of the
employee brand equity for the concerned organizations so as to develop the strategies to retain
the existing staff as well as attract the potential employees.
Vidal-Salazar, M. D., Cordón-Pozo, E., & de la Torre-Ruiz, J. M. (2016). Flexibility of
benefit systems and firms’ attraction and retention capacities. Employee
Relations, 38(4), 487-504. Available at DOI: 10.1108/ER-07-2015-0152
Vidal-Salazar, Cordón-Pozo, and de la Torre-Ruiz (2016) in the article entitled
“Flexibility of benefit systems and firms’ attraction and retention capacities” highlights the
various benefit systems and the advantages of the same in the increase in the capacity of the
concerned firms in terms of the retention and the attraction of the employees of the organization.
The authors of the article lay special focus on the matters that are related to the benefit systems
that are highlighted within the Spanish territories. The authors in this article discuss the various
facts that are related to the flexibility that is granted to the employees within the Spanish