Audio Strategy for Film: Creativity, Innovation & Design

This article discusses the importance of audio strategy in films and how it should be aligned with the key message of the film. It also explains how to accomplish the audio strategy in a creative and practical way and how it is in line with other elements of the implementation plan.

Running head: CREATIVITY, INNOVATION & DESIGN
Creativity, Innovation & Design
Name of student
Name of University
Author note

1
CREATIVITY, INNOVATION & DESIGN
Table of Contents
Has the audio strategy been defined, and is it aligned to the key message of the film?..................3
Has the student demonstrated within the audio section of the implementation plan how they
intend to accomplish the audio strategy, in a creative and practical way?......................................3
Is the audio strategy in line with the other element of the implantation plan?................................4
References........................................................................................................................................6

2
CREATIVITY, INNOVATION & DESIGN
Has the audio strategy been defined, and is it aligned to the key message of the film?
As a sound engineer in the film, I need to make sure that proper sound effects are given
all throughout the film to engage the audiences and even promote the strategic intent properly.
The major message that is to be delivered to the audiences is to adopt or consider their own flaws
and overcome their self-esteem issues. An audio strategy is required to increase the favoring for
new sound effects and connect with more people through a proper content consisting of a story.
For this film, the media company and its filmmakers have tried experimental audio content to
create and share the messages and information regarding the film to the audiences and influence
them to watch the film. The audio strategy has allowed to overcome the audio fill gaps and
supplemented other media to deliver the best content that are presented through audio effects
displaying the importance of overcoming self-esteem issues and embrace their flaws (Ye et al.
2012). The audio strategy is effective enough to attract mass audience and even attract the
advertisers and marketers to make the film successful as well as make people learn about
embracing their flaws, not make self-esteem issues come in front and focus on the perfection.
Thus, the audio strategies have been clearly defined and aligned with the strategic content of the
film that has been delivered through messages (Kaliakatsos-Papakostas, Floros and Vrahatis et
al. 2013).
Has the student demonstrated within the audio section of the implementation plan how
they intend to accomplish the audio strategy, in a creative and practical way?
To accomplish the audio strategies, it is important to evaluate the audio section of the
implementation plan, furthermore make sure that the sound effects are aligned with the strategic
content and messages delivered through the film’s release. To accomplish the audio strategy, it

3
CREATIVITY, INNOVATION & DESIGN
would be important to promote the brand of the movie production company and increase
awareness among the audiences. This would be possible by creating better publicity and
developing community to engage more prospects who could promote the film and act as major
business stakeholders. The dates should be assigned for the accomplishment of audio strategies
and ensure that proper sound effects were provided to the film. Creating list of resources like
audiovisual equipments is important and must be ensured that the audio requirements requiring
extra support would act according to the Equality Act and other legislations, laws and rules (Xie
and Guan 2013).
After all the necessary equipments are available, the audio toolsets including the Audio
Middleware, Audio Graphical Editor, EAX2, Microsoft XACT and XAudio2 shall be used. All
these tools could create convenience in accomplishing the audio strategy as well as add or
remove additional functionalities with the advanced features of low-level audio libraries. A
proper IT engineer should handle all these tools with support by me to audition environmental
Reverb parameters and enable programming and middleware solutions to keep the sound
frequencies under control and provide the best sound too (Luo, Yang and Huang 2014).
Is the audio strategy in line with the other element of the implantation plan?
The audio strategies are in line with the various other elements of the implementation
plan such as the use of sound toolkits have helped to maintain proper sound frequency and made
sure that the scenes all throughout the film are provided with the right quality sounds without any
noise. The audio strategy was aligned with the components, because of which, the sound
propagation curves were controlled properly and the global variables had been managed properly
as well including the Doppler and speed of sound. This provided initialization of the sound

4
CREATIVITY, INNOVATION & DESIGN
parameters, furthermore created beautiful sound effects that could match with the scenes present
in the movie (Ye et al. 2012). Thus, it is evident that the audio strategy is in line with the various
elements of the implementation plan and will be beneficial for making audiences understand the
strategic content of the film too.

5
CREATIVITY, INNOVATION & DESIGN
References
Kaliakatsos-Papakostas, M.A., Floros, A. and Vrahatis, M.N., 2013. A clustering strategy for the
key segmentation of musical audio. Computer Music Journal, 37(1), pp.52-69.
Luo, D., Yang, R. and Huang, J., 2014, May. Detecting double compressed AMR audio using
deep learning. In Acoustics, Speech and Signal Processing (ICASSP), 2014 IEEE International
Conference on (pp. 2669-2673). IEEE.
Xie, Z. and Guan, L., 2013. Multimodal information fusion of audio emotion recognition based
on kernel entropy component analysis. International Journal of Semantic Computing, 7(01),
pp.25-42.
Ye, G., Jhuo, I.H., Liu, D., Jiang, Y.G., Lee, D.T. and Chang, S.F., 2012, June. Joint audio-visual
bi-modal codewords for video event detection. In Proceedings of the 2nd ACM International
Conference on Multimedia Retrieval (p. 39). ACM.