This report discusses the importance of integrated marketing communication in the hospitality industry, with a focus on InterContinental Hotels Groups PLC. It covers the different marketing channels and communication objectives, as well as creating effective content for communication channels. The report also includes an integrated plan of communication to meet the objectives of communication.

Discover InterContinental Hotels' marketing channels and objectives in this report on Integrated Hospitality Marketing Communications. Optimize content for effective communication.

Development of an Integrated Marketing Communications

Integrated Hospitality Marketing Communications

This report discusses the development of an integrated marketing communication strategy for Desklib, an online library for study material with solved assignments, essays, dissertation etc. It covers the current marketing channels and communication situations, evaluation of marketing channels of communication integration, communication objectives, content marketing and social media marketing channels, and more. The report also includes SMART objectives for the company, design and production of appropriate content, and communication strategies to achieve organizational goals.

Professional Development

Marketing

Development of an Integrated Marketing Communication Strategy

This report discusses the various channels of marketing communication used by Jurys Inn, a hotel group operating in the UK, Ireland, and Czech Republic. It also outlines the objectives of communication and the content appropriate for each channel. The report critically evaluates the integrated marketing communications plan in relation to the communication strategy, channel choice, and creative content.

Leadership Management

Integrated Hospitality Marketing Communications for Jurys Inn: Channels, Objectives, and Content

This presentation explores the concept of integrated marketing communications in the hospitality industry. It discusses different types of marketing channels and how they serve communication objectives. It also covers communication objectives for hospitality organizations, justifications for channel selection and integration, and the evaluation of an integrated marketing communications plan. The presentation concludes with the importance of developing a website and other promotional tools for meeting expected results.

Presentation

This report discusses the concept of integrity marketing communication and its importance in the hospitality industry. It explores the types of marketing channels used by Resort Island to communicate with customers and attract them. The report also evaluates the integrated marketing communication plan of Resort Island, focusing on the relationship between communication channels, strategies, channel choice, and creative content.

Higher Education

Integrity Hospitality and Marketing Communication

This presentation discusses integrated hospitality marketing communication and its importance in the hospitality industry. It covers communication objectives, channel selection, and integration strategies. The presentation also includes a marketing communication plan for a resort.

This report evaluates the current marketing communication situation and channels of the resort, identifies tools, channels, and methods in use. It also designs communication objectives for Hilton with the justification for the selection and integration of chosen communication channels. The report covers the critical evaluation of integrated marketing communication (IMC) with respect to communication strategy, channel choice, and creative content. The report also includes designing and producing suitable content for channels and communication objectives. The subject is Integrated Marketing Communication, and the course code is not mentioned. The course name and college/university are also not mentioned.

Integrated Hospitality Marketing Communications

Development of an Integrated Marketing Communication Strategylg...

Integrated Hospitality Marketing Communications for Jurys Inn: Channels, Objectives, and Contentlg...

Integrated Hospitality Marketing Communicationslg...

Integrity Hospitality and Marketing Communicationlg...

Integrated Hospitality Marketing Communicationslg...

Integrated Marketing Communication for Hilton: Evaluation and Designing Communication Objectiveslg...

Development of an Integrated Marketing Communication Strategy

Integrated Hospitality Marketing Communications for Jurys Inn: Channels, Objectives, and Content

Integrated Hospitality Marketing Communications

Integrity Hospitality and Marketing Communication

Integrated Hospitality Marketing Communications

Integrated Marketing Communication for Hilton: Evaluation and Designing Communication Objectives