This report compares the services, geographic coverage, number of staff employed, industry specialization and marketing messages of Ernst & Young and BDO, two audit firms in Australia.
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Running head: COMPARISON OF AUDIT FIRMS IN AUSTRALIA1 Comparison of Audit Firms in Australia Your Name Institutional Affiliation
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Running head: COMPARISON OF AUDIT FIRMS IN AUSTRALIA2 Comparison of Audit Firms in Australia The big four audit firms in Australia is made up of the giant companies that includeErnst & Young,KPMG,PricewaterhouseCoopers (PwC)andDeloitte & Touchewhile the four non-big four audit firms include BDO,WHK Group, Grant Thornton and Pitcher Partners (Riddell, 2018). For the purpose of this report, I will be taking Ernst & Young and BDO. The range of Services Provided Ernst & Young Ernst & Young is a multinational company which provides a range of services including financial audit, taxation, assurances services, advisory, management consulting, corporate finance and actuarial services to companies in over 150 countries in the world("Core Business Services", 2018). BDO BDO International has majored in the provision of auditing and assurance services. The Audit and Assurance package is made up of the following services. ï‚·Financial Reporting Solutions ï‚·External Audit ï‚·Governances, Risk and Compliance advisory services ï‚·Internal Audit and Risk Assurance ï‚·Narrative Reporting ï‚·Other Assurance Services Geographic Coverage Ernst & Young
Running head: COMPARISON OF AUDIT FIRMS IN AUSTRALIA3 Ernst & Youngis a global audit professional services company that operates in more than 150 nations all over the world. Ernst & Young operates as a network of companies which are separate companies in each of the countries which it has offices in. The firm has more than 700 offices all over the world where a wide range of services including auditing and assurance, taxation,businessconsultingand otheradvisory servicesare provided to companies.[4] BDO BDO serves more than 400 publicly traded companies in Australia and many international clients. The firm has subsidiary companies in more than 162 countries around the world. It has close to 1500 offices globally, making it the fifth largest professional services company by network globally. Number of Staff Employed Ernst & Young Ernst & Young prides itself on being an employer of more than 250 000 employees located in more than 7000 offices located in 150 different countries globally. BDO BDO has employed more than 74000 audit professionals all over the world. The employees have a deep knowledge of the industry and can, therefore, find it easy to participate in the industry. BDO has a wide coverage in Australia and the US. The Industry in Which the Firms Claim Specialization Ernst & Young Ernst & Young considers itself one of the leading professional services providing company in the world. The firm, claims to be the leader when it comes to helping companies to identify and capitalize on their business opportunities (business advisory).
Running head: COMPARISON OF AUDIT FIRMS IN AUSTRALIA4 BDO BDO prides itself on being a world-class audit firm that adequate resources to provide exceptional resources to each and every client. In the US, BDO operates as BDO International. BDO international claims to be the leader in the provision of services includingassurance, taxation, and financial advisory services("Audit & Assurance", 2018). Marketing Messages Ernst & Young As shown in the company logo below, the marketing message for Ernst & Young is ‘‘committed to building a better working world’’. The company promises its clients to build a better working environment with them by engaging with like-minded companies and individuals (Ey.com, 2018). BDO BDO promised to provide robust and transparent Audit and Assurance services to its clients. It claims to have tailored its services to each and every client’s specific requirements and needs. Recommendation
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Running head: COMPARISON OF AUDIT FIRMS IN AUSTRALIA5 Based on the above discussions, I would recommendErnst & Young to a person because it offers quite a variety of services, has more competent staff and has been in the industry for more years as compared to BDO. References Audit & Assurance. (2018). Retrieved fromhttps://www.bdo.co.uk/en-gb/services/audit- assurance Core Business Services. (2018). Retrieved from https://fscareers.ey.com/service-lines/core- business-services/ Ey.com. (2018). EY purpose: committed to building a better working world. [online] Available at: https://www.ey.com/us/en/about-us [Accessed 19 Sep. 2018]. Riddell, W. (2018). The Next8: Battle ground of the accounting mid-tier - Beaton Capital. Retrieved from http://www.beatoncapital.com/2012/11/the-next8-battle-ground-of-the- accounting-mid-tier/