Aussie Toy Limited Company Reports
Added on 2019-12-28
11 Pages3392 Words134 Views
CASE STUDY
Table of ContentsINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3TASK 2.................................................................................................................................................5TASK 3.................................................................................................................................................7TASK 4.................................................................................................................................................7TASK 5 ................................................................................................................................................7TASK 6.................................................................................................................................................8TASK 8.................................................................................................................................................9CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................10
INTRODUCTIONMarketing is the most prime factor for the success of the business. In it various techniquesare clubbed, along with this the promotional tools are also having a vital role in attracting thecustomers and this can create a benchmark for the entity in the market (Chen and Xie, 2008). Thereport is based on Aussie Toy Limited Company, which is operating its business activities inmanufacturing of the toys and online and video games. The corporation has a plan to extend itsmarket share and for this it has made the marketing strategies so that it can enhance its sales andrevenues and people can be motivated to purchase the goods from the company. In the study themarketing objectives, segmentation, positioning, targeting, marketing mix, and promotionalactivities for the business are described. The purpose of the report is to identify the role of keyelements which are important for the developing of market share and increasing the sales. TASK 1The Aussie Toy Limited Company is a manufacturing entity which is having its business inselling and distribution market. The situation analysis is made of two elements in it the external andinternal situation analysis is conducted. The internal analysis is consisted of the structure of thecompany, its core strength and performance. Structure: The annual industry growth rate of the industry is 4%. Toys and games marketsegment in Australia is valued at US $538 million in 2010. Along with this the population of below15 age is almost four million. Aussie Toy Limited has captures more than 27% market share in toysindustry.Strength: The core strength of the entity is its unique production of the toys which is to bedistributed and sold in the market. It has an excellence in supply of the products as per the need andrequirement of the customers. Apart from this the entity is working since very long time in marketso it has a great bran image in the market. Its fast selling products and tentative prices are alsohelpful in beating the rivalry in the market. It is selling the toys in the categories of educational toys in timber or plastic, quality plushtoys with faces, dolls with porcelain heads and complex clothing and theme toys. Future growth incontext of the core competencies can be seen in current offering of toys with the upgradedtechnology. External Analysis: The company has to evaluate the factors related with its external marketsuch as the threat of competitors in toy industry. Along with this the governmental policies, client'svalues, belief, choices, taste, preferences and the technological development is considered in it.
OpportunitiesIncresing number of the competitors and rivalryare the prime awareness of the market.New regulations and law will give ampleamount of ways to enhance the businesschannel.Threatsnew rivals with amount of resorces reduce thepresent market share perhaps with the goodresorces could raise the standard of products StrengthThe core strength is its brand image and its longtime services.WeaknessThe major weakness is less resources, technicalproblems and diversification strategies.Motives of the end consumer target group for the company: End users are the ultimate consumersusually children are deemed to be covered in this group of consumers there are the followingmotives given as below.Desire: Purchasing when price falls.Vanity: Acquiring costly items.Fashion: Attraction towards the fresh stocks.Love and affection: Particular product and services.Brand love: showing mind set.Categories of the toy market: Construction Toys – Scale modellingCreative Toys- PuzzlesDolls: Toy InstrumentsEducational Toys- Toy RobotsToy figurines- Toy weaponsMechanical Toys- Toy vehiclesElectronic Toys- Transforming ToysArt and craft toys- Puppetry
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