Strategic Management of Nintendo Co. Ltd

Running head: STRATEGIC MANAGEMENT OF NINTENDO CO. LTD
Strategic Management of Nintendo Co. Ltd
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1STRATEGIC MANAGEMENT OF NINTENDO CO. LTD
Executive summery
The purpose behind writing this paper is to demonstrate how a gaming company should
operate in a competitive business environment considering the resources and capabilities. The
chosen company is Nintendo Co. Ltd based in Japan, which has been dealing with video
games since the year of 1975. Although it shares glorious history and experience of video
gaming industry due to a recent downfall in the market share, the company has felt to revise
their marketing strategy. Therefore, this report has elaborated its core competence,
capabilities weaknesses, strengths and current strategies in order to frame future strategies to
gain competitive advantage in the market.

2STRATEGIC MANAGEMENT OF NINTENDO CO. LTD
Table of Contents
Introduction....................................................................................................................4
Overview of the company and its business sector.........................................................4
General environment analysis........................................................................................5
Porter’s five forces analysis...........................................................................................6
Suppliers’ power........................................................................................................6
Buyer’s power............................................................................................................6
Industry rivalry...........................................................................................................6
Threat of substitution.................................................................................................7
New entrants...............................................................................................................7
Competitive environment...............................................................................................7
........................................................................................................................................7
Opportunities..................................................................................................................8
Threats............................................................................................................................8
Tangible and intangible resources..................................................................................8
Capabilities.....................................................................................................................9
Core competencies.........................................................................................................9
Value chain analysis.......................................................................................................9
Weakness......................................................................................................................10
SWOT analysis.............................................................................................................10
Current strategies.........................................................................................................11
Future strategies...........................................................................................................11

3STRATEGIC MANAGEMENT OF NINTENDO CO. LTD
Conclusion....................................................................................................................12
References....................................................................................................................13