Australia Skin Care Industry

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AUSTRALIA SKIN CARE INDUSTRY
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EXECUTIVE SUMMARY
The aesthetic industry has had a huge development in the market and the technology
concerning the treatments of skin and hair related issues, because of which it has taken lead
in the comparison to other industries. In Australia, the industry has tapped the various
uncovered areas and introduced its range of services and goods considering the upper and
middle level class of the people.
The Australian skin clinic is one of the firms of the aesthetics industry and is leading skin
care service provider, in Australia. The mission is to give the client the best service for the
utmost satisfaction of the customer.
In this report, the analysis of the micro (internal) and macro (external) environment of the
aesthetic industry along with the identification of the SWOT of the industry to get an
overview of the growth opportunities of the business of this industry the study in basically
conducted to analyse the development criteria’s for the Australian skin clinic.

AUSTRALIA SKIN CARE INDUSTRY
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Contents
Introduction............................................................................................................... 2
Micro environment analysis of the Australian skin clinic.......................................................3
Macro environment analysis the Australian skin clinic..........................................................4
SWOT analysis of the aesthetic industry............................................................................6
Conclusion................................................................................................................ 8
References................................................................................................................ 9

AUSTRALIA SKIN CARE INDUSTRY
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Introduction
Australian Skin Clinics famously known for the services they provide regarding the several
skin treatments. It was established in 1996, the centre provides a range of treatments for
various skin related issues, it is a franchise and is recognised to be one of the leading
cosmetic services and aesthetic services. The services provided by the Australian skin clinic
include laser treatment for hair removal, cosmetic surgeries, skin rejuvenation, skin
tightening, and several other services related to the skin. The Australian Skin Clinics has also
set the benchmark in the aesthetic industry for the kinds of services provided. The laser
performing technicians hold a safety certificate to ensure the policies and training protocols
of the organisation. All the other cosmetic related treatments are provided by the medical
experts only to make sure everything is performed under the norms to avoid any kind of
disturbance issues to the customer (Jeffrey A. Cadeddu, 2012). The ultimate goal is ensure
that the client looks good and feels good about their looks after the delivered as the primary
concern is the client’s best interests because that is the only key to growth and success for
long term (Clinic, 2019). The analysis of the internal and external environment mainly
referred to as the micro and macro environment of the organisation. The micro factors
include the customers, competitors, suppliers, and distribution channel of the internal
organisations, and the macro factors include the PESTLE (political, economic, social,
technological, legal, ecology).