Overview of Beef Industry of Australia

Running head: AUSTRALIAN BEEF MARKET
AUSTRALIAN BEEF MARKET
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AUSTRALIAN BEEF MARKET1
Introduction:
The food market of Australia includes a number of aspects and features. While the country
focuses on the quality management aspect, it also focuses upon the marketing aspects of the
food. The government and the private organizations and food corporations of the country focus
more upon developing food which can be customized and will cater the needs of a particular
group (Hill et al. 2013). There are food market and items for the premium customers and there is
also the use of the research and development in the field of agriculture.
In the following portfolio the beef industry of the country will be considered. The country is
aggressively involved into exporting the livestock and it is observing a growing demand for the
purposes of domestic use as well. The country is exporting to 100 countries. However, the
country is also observing certain challenges and hassles while dealing the products in the
industry. The Common Wealth Scientific and Industrial Research Organization or CSIRO is
battling certain severe problem while maintaining the export business of red meat. Therefore, in
the portfolio, these challenges will be analyzed. The portfolio will provide brief overview of the
beef industry of the country and then it will move towards the analyzing the challenges perceived
in the field and will include the theories of marketing system while considering this discussion.
Overview of Beef Industry of Australia:
Australia is considered to be the third largest exporting country of beef, exporting 60% of its
total production of red meat. Beef cattle production and exportation is one of the major industries
in the country and as per the recent reports there are 25 million cattle herd in the country,
accounting for 55% of the agricultural farms of the country. Among the other agricultural
products, the beef cattle farm production is the most valued and most widespread, and the most

AUSTRALIAN BEEF MARKET2
important farm business of the country. One of the recent research has viewed that the country
has produced 1.8 million tons of beef and veal and had exported the same around 83 countries
around the world, with China, India, and Brazil being the prime members of the production
(Smith, Gotoh, and Greenwood. 2018). To understand about the production status of the country,
it is observed that Queensland is the major beef producer of the country with New South Wales,
Victoria, Western Australia, Southern Australia and Tasmania, taking the consecutive places.
Since it is one of the major industry therefore, the country takes special attention to the health
and safety of the cattle as well as the country takes special attention to the infrastructure
requirements as well (Kahn, and Cottle. 2014). Since the cattle are bigger in structure and shape
therefore, they take up more space and more importantly, considering the health and safety of the
animals, the infrastructure are made strategically. Among all the buildings or infrastructural
establishments, three things were common or normal, an internal fencing or boundary; watering
points and a well- designed and strategically fashioned yard.
The Challenges:
Though the Australian market is liberalized enough yet there are certain potential challenges in
the market. Being open to the international market, the opportunities in the industry, and the
productivity and the quality of the production has improved potentially. More importantly, the
marketing aspects for the Australian beef market has now included certain different and
innovative approaches, however, at the same time, the research and development team for this
particular field has improved as well. The Australian cattle industry is perceived with a
continuous growth (Bell et al. 2014). However, along with these there are certain challenges that
the industry and the CSIRO are facing. First of them is the risk associated with the changing
climatic conditions. The changes in the climate is holding potential threats for outbreaks of